Personal Lubricants Market Report 2026

The personal lubricants market size has grown rapidly in recent years. It will grow from $1.73 billion in 2025 to $1.92 billion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to rising awareness of sexual wellness, increasing product availability through retail channels, growth of pharmaceutical-grade lubricant production, rising demand for intimacy care products, expansion of urban consumer base.

The personal lubricants market size is expected to see rapid growth in the next few years. It will grow to $2.94 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to increasing acceptance of sexual wellness products, rising demand for organic and plant-based formulations, expansion of online sales platforms, growing focus on inclusive and gender-neutral products, increasing investments in brand-led innovation. Major trends in the forecast period include growing demand for water-based and natural lubricants, rising adoption of silicone-based long-lasting formulations, expansion of e-commerce distribution channels, increasing focus on dermatologically tested products, product innovation with added functional ingredients.

The rising aging population is expected to propel the growth of the personal lubricant market going forward. An aging population refers to a demographic shift characterized by an increasing proportion of elderly individuals within a society over time. Personal lubricants are frequently used by older adults to relieve discomfort caused by factors such as dryness due to diminished natural lubrication and to enhance comfort during intimate activities. For instance, in January 2023, according to the Congressional Budget Office, a US-based federal agency, the proportion of individuals aged 65 and older compared to those aged 25 to 64 is expected to increase from 34% in 2023 to 46% by 2053. Therefore, the rising aging population is driving the personal lubricant market.

Major companies in the personal lubricant market are focusing on developing water-based lubricants to enhance safety, comfort, and compatibility with various products. A water-based lubricant is a personal lubricant that primarily uses water as its main ingredient. For instance, in September 2024, Peptonic Medical, a Sweden-based pharmaceutical company, launched VagiVital Active Glide. This innovative formulation provides relief from dryness and discomfort, enhancing overall well-being for women. It contains a blend of active ingredients that promote moisture retention and balance vaginal flora, and is particularly beneficial for women experiencing hormonal changes, such as during menopause or after childbirth.

In October 2024, Hello Cake, a US-based company focused on intimate health products, acquired Trigg Laboratories, Inc., for an undisclosed amount and closed an $18 million Series B funding round. With this acquisition and funding, Hello Cake aims to expand its product portfolio, accelerate research and development of next-generation sexual wellness solutions, strengthen distribution channels, and enhance its overall market presence in the United States. Trigg Laboratories, Inc. is a US-based manufacturer specializing in innovative sexual wellness formulations.

Major companies operating in the personal lubricants market are Reckitt Benckiser Group plc, Church & Dwight Co., Inc., Bayer AG, K-Y Brand, Lovehoney Group Limited, BioFilm, Inc., pjur group luxembourg S.A., Ansell Limited, LifeStyles Healthcare Pte Ltd, Okamoto Industries, Inc., Church & Dwight Co., Inc., Mayer Laboratories, Inc., Sliquid, LLC, Swiss Navy Products, Inc., Wicked Sensual Care, Inc., ID Lubricants, Inc., Bijoux Indiscrets, S.L., Durex, Good Clean Love, Inc., YES YES Company Ltd.

North America was the largest region in the personal lubricants market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global personal lubricants market during the forecast period. The regions covered in the personal lubricants market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal lubricants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personal lubricants market consists of sales of dry lubricants, grease lubricants, and penetrating lubricants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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