Mental Wellness Market Report 2025

The mental wellness market size has grown strongly in recent years. It will grow from $174.15 billion in 2024 to $186.94 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to increasing mental health awareness, stigma reduction, corporate wellness programs, advancements in telehealth, government initiatives.

The mental wellness market size is expected to see strong growth in the next few years. It will grow to $262.65 billion in 2029 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to expanding role of wearable devices, global mental health advocacy, focus on preventive mental health, virtual reality therapy, tailored mental wellness solution. Major trends in the forecast period include digital mental health platforms, corporate mental health programs, integration of artificial intelligence (AI), cultural diversity and inclusivity, holistic wellness ecosystems.

The increasing prevalence of mental health disorders is expected to drive the growth of the mental wellness market in the future. Mental health disorders are characterized by clinically significant impairments in cognition, emotional regulation, or behavior, often associated with distress or functional impairment in important areas of life. The rising incidence of these disorders has led to an expansion of the mental wellness market, as mental wellness practices are instrumental in both preventing and treating mental health disorders. For example, according to the Health and Social Care Information Centre, a UK-based federal body providing content, data, and computer systems for professionals, clinicians, and regulators in the social and healthcare sectors, the percentage of 17- to 19-year-olds with suspected mental disorders increased from 17.4% in 2021 to 25.7% in 2022. Therefore, the increasing incidence of mental health disorders is a key driver behind the growth of the mental wellness market.

An increase in smartphone adoption is expected to drive the growth of the mental wellness market in the future. Smartphone adoption refers to the proportion of individuals who own and use smartphones. The widespread adoption of smartphones can contribute to mental wellness by providing access to mental health apps, resources, and support. For example, in February 2023, Uswitch Limited, a UK-based financial conduct authority, reported that starting in 2022, there were 71.8 million mobile connections in the UK, representing a 3.8% (or approximately 2.6 million) increase from 2021. The UK population is projected to reach 68.3 million by 2025, with an estimated 95% (or around 65 million individuals) owning a smartphone. Therefore, the growing adoption of smartphones is a key driver of the growth of the mental wellness market.

In the mental wellness market, product innovation stands out as a leading trend gaining traction. Major players within this sector are dedicated to crafting innovative products to solidify their market standing. For instance, in August 2022, Swanson Health, a US-based manufacturer specializing in wellness products such as vitamins and nutraceuticals, introduced the groundbreaking Swanson W/I/O (Wellness Inside and Out). This innovative line comprises handpicked nutritional supplements tailored for self-care and mental well-being. Specifically designed to aid customers in curating personalized kits targeting sleep, anxiety, and cognition - three pivotal components of mental wellness - Swanson W/I/O aims to elevate mental well-being. Moreover, the commitment to ensuring accessibility and affordability of high-quality goods underscores its dedication to enhancing mental wellness for all.

Key players in the mental wellness market are spearheading the development of innovative products utilizing advanced technologies, such as self-guided applications, to deliver dependable services to consumers. A self-guided app offers users an experience where they can independently navigate and explore content without the need for a physical guide or pre-recorded audio commentary. For instance, in April 2022, Talkspace, a US-based provider of virtual behavioral health services, unveiled Talkspace Self-Guided - a comprehensive suite of offerings tailored for employers aiming to assist executives, managers, and teams in prioritizing and cultivating emotional intelligence (EQ) and mental wellness. This groundbreaking app presents over 70 clinically supported programs and hosts weekly therapist-led live classes focusing on addressing concerns such as anxiety, burnout, depression, relationship challenges, parenting, and more.

In March 2023, CVS Health, a healthcare solutions company based in the US, completed the acquisition of Signify Health Inc. for around $8 billion. This strategic move bolsters CVS Health's value-based care strategy, elevating its position within the industry. The expanded capabilities are anticipated to bring companies closer to their customers, reshaping the way people access and engage with more affordable, convenient, and interconnected care services. Signify Health Inc., a US-based company, specializes in a mental health platform that aids consumers in maintaining their mental health and overall well-being.

Major companies operating in the mental wellness market include CVS Health Corporation, Ascension Health Alliance, Fitbit Inc., BetterHelp Inc., Vitality Group Holdings Limited, Pyramid Healthcare Inc., Calm.com Inc., Virgin Pulse Inc., Hinge Health Inc., Headspace Inc., CareTech Holdings Inc., Franklin Covey Co, Acadia Healthcare Company Inc., Behavioral Health Network Inc., CuraLinc Healthcare LLC, Promises Behavioral Health LLC, Aduro International LLC, SkillPath, Amare Global LLC, Castlight Health Inc., Happify Health Inc., Wellsource Inc., HealthCheck360 LLC, Sanvello Health Inc., Flow Neuroscience AB, LifeDojo Inc., Prosoma Inc., Clementine Holdings Inc., Sesh Labs Inc.

North America was the largest region in the mental wellness market in 2024. The regions covered in the mental wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mental wellness market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mental wellness refers to a state of well-being that encompasses a person's emotional, social, and psychological health. It involves the ability to cope with stress, maintain healthy relationships, and make sound decisions. Mental wellness is a critical aspect of overall health and contributes to an individual's ability to function effectively and positively impact their environment.

In the mental wellness domain, various areas are covered, including sensory spaces, sleep, brain-boosting nutraceuticals and botanicals, self-improvement, and meditation and mindfulness. Sensory spaces, such as Multi-Sensory Environments (MSEs), are designed to engage multiple senses simultaneously, offering services such as emergency mental health services, outpatient counseling, home-based treatment services, and inpatient hospital treatment services for adults, geriatrics, and teenagers. Mental illnesses addressed by these services include depression, anxiety, schizophrenia, substance use disorder, bipolar disorder, alcohol use disorder, post-traumatic stress disorder, eating disorders, and others.

The mental wellness software market research report is one of a series of new reports that provides mental wellness software market statistics, including mental wellness software industry global market size, regional shares, competitors with a mental wellness software market share, detailed mental wellness software market segments, market trends and opportunities, and any further data you may need to thrive in the mental wellness software industry. This mental wellness software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mental wellness market includes revenues earned by entities by offering counselling, group therapy, medical supervision, medication, recreational therapies, and complementary therapies such as meditation or yoga. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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