Zero Turn Mowers Global Market Report 2024

The zero turn mowers market has grown strongly in recent years. It will grow from $3.39 billion in 2023 to $3.59 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The growth observed in the historical period can be credited to trends in landscaping, the demand for residential lawn maintenance, the utilization of commercial lawn care services, emphasis on productivity and efficiency, and the convenience of use.

The zero turn mowers market is expected to see strong growth in the next few years. It will grow to $4.56 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. The anticipated growth in the forecast period can be ascribed to projected drivers, the increasing trend of urbanization, the continuation of residential landscaping practices, the expansion of commercial applications, economic development, and environmental considerations. Notable trends expected in the forecast period include the integration of smart maintenance and diagnostics, the incorporation of mulching and versatility features, the emergence of hybrid and cross-functional models, a focus on customization and personalization, and an emphasis on durability and longevity.

The anticipated growth in the zero-turn mower market is expected to be fueled by an increase in consumer interest in gardening activities. Gardening encompasses the planning and upkeep of land primarily used for cultivating flowers, herbs, or vegetables. Zero-turn mowers, designed for efficient lawn mowing, are versatile tools suitable for various gardening tasks such as lawn maintenance, mulching, leaf removal, and edging. For example, in August 2021, OEM Off-Highway reported that US lawn and garden equipment sales reached 16 million units, with an expected nearly 9% increase in zero-turn mower sales in 2021. Additionally, Greenpal stated in April 2021 that the total spend on gardening in the US amounted to 2.5 billion dollars in 2021. Therefore, the rising consumer interest in gardening activities is a driving force for the growth of the zero-turn mower market.

The increasing demand for landscaping services is projected to contribute to the growth of the zero-turn mower market. Landscaping services involve various activities focused on designing, installing, and maintaining outdoor spaces to enhance their visual appeal and functionality. Zero-turn mowers play a crucial role in landscaping services, providing efficient lawn mowing, uniform grass cutting, and quick lawn care. As of July 2023, ThriveMyWay reported a 5.5% increase in the number of landscaping companies in the United States in 2022, totaling 636,249 compared to 2021. The landscaping services industry employed over 1.1 million individuals in 2021, with a projected 10% growth in employment for landscaping and groundskeeping workers from 2019 to 2029. Consequently, the growing demand for landscaping services is a significant factor driving the zero-turn mower market's growth.

A prominent trend is the growing popularity of product innovations. Major companies within this market are actively concentrating on developing cutting-edge products to enhance their market position. For instance, in February 2023, John Deere, a US-based manufacturer of agricultural machinery and heavy equipment, introduced the Z370R Electric ZTrak Residential Zero-Turn Mower. This unique mower incorporates an electric motor to increase operator comfort by minimizing noise and vibration during operation. Charging the mower is convenient, requiring only a typical outside extension cord and a grounded 110-volt outlet. The mower is equipped with a 42-inch Accel Deep mower deck, ensuring superior cut quality and enhancing machine durability.

Significant players in the zero-turn mowers market are directing their efforts toward the development of robust commercial mowers to gain a competitive edge. A workhorse commercial mower is designed for heavy-duty use in professional landscaping and groundskeeping applications, emphasizing durability and performance. For example, in April 2023, Husqvarna Group, a Sweden-based lawn mower manufacturing company, unveiled the 'Z560LS' commercial mower. The Z560LS features a 38.5 HP Kawasaki FX1000 EFI engine, ensuring high-quality results. The mower achieves speeds of up to 12 mph, thanks to the ZT-5400 drive system working in tandem with the high-powered engine, maintaining a high tip speed even under heavy loads.

In January 2022, Toro Company, a US-based lawn mower manufacturing company, acquired Intimidator Group for approximately $400 million. This strategic acquisition allows the Toro Company to integrate the Spartan Mowers product line into its portfolio, positioning itself effectively in the rapidly expanding zero-turn mower market. Intimidator Group is a US-based company known for manufacturing a professional line of zero-turn mowers.

Major companies operating in the zero turn mowers market report are Deere & Company, Husqvarna Group, The Toro Company, MTD Products Inc., Briggs & Stratton LLC, Textron Inc., Ariens Company, Robert Bosch GmbH, BigDog Mower Co., Kubota Group, Generac Power Systems Inc., Altoz Inc., Stanley Black & Decker Inc., DR Power Equipment, Spartan Mowers, Swisher Inc., Bad Boy Mowers, Bobcat Company, Bradley Mowers, Bush Hog LLC, Country Clipper Inc., Dixie Chopper LLC, Exmark Manufacturing Company Inc., Ferris Industries Inc., The Grasshopper Company, Hustler Turf Equipment, Mean Green Mowers, Scag Power Equipment, Simplicity Manufacturing Company, Snapper Inc., Worldlawn Power Equipment Inc., Wright Manufacturing Inc., Zipper Mowers.

Asia-Pacific was the largest region in the zero-turn mower market in 2023. The regions covered in the zero turn mowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the zero turn mowers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary product types of zero-turn mowers are categorized by cutting width, including less than 50 inches, 50-60 inches, and more than 60 inches. The cutting width represents the width of the mower deck. These mowers come with various power sources, such as gas and diesel, offering different horsepower options, including low and medium. The applications for zero-turn mowers span residential and commercial use, with distribution through both direct sales and indirect sales channels.

The zero turn mowers market research report provides zero turn mowers market statistics, including zero turn mowers industry global market size, regional shares, competitors with a zero turn mowers market share, detailed zero turn mowers market segments, market trends and opportunities, and any further data you may need to thrive in the zero turn mowers industry. The zero-turn mowers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The zero-turn mowers market consists of sales of LP zero turn mowers and electric zero turn mowers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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