Sourdough Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030

The global sourdough market is witnessing a notable growth rate as consumers become increasingly aware of its benefits over conventional bread. Sourdough's low glycemic index (GI) makes it an ideal choice for diabetics, weight watchers, and fitness-conscious consumers. Between 2021 and 2025, the market is expected to attract several takers as consumers' palates shift towards healthier food options. The presence of yeast, lactobacilli, and biological leavening agents naturally in sourdough also promotes gut health, contributing to the positive demand in the food industry, according to the analyst.

Quick Service Restaurants Drive Popularity of Sourdough

The flourishing quick service restaurant business is providing a steady source of income for the global sourdough market. The inclusion of healthier options on menus, including sourdough, is gaining popularity among consumers. Sourdough's novelty and health benefits have made a compelling case for its market growth, supported by its longer shelf life compared to conventional dough. Its versatility in various forms, such as dried powders, live fluid societies, and starter societies, further boosts its position in the quick service restaurant market.

Sourdough's Positive Impression on Baked Goods Fuels Sales

The rise of pizzerias and bakeries has contributed to the growth of the sourdough market. Its usage in producing cookies, buns, bread, waffles, cakes, and pastries presents a lucrative opportunity. Moreover, sourdough's application in pizza bases is also a driving factor for its global market. The growing interest in home baking and the emergence of artisanal bakeries are further bolstering the market's revenue. The analysts project increased penetration of sourdough in retail outlets as consumption rises in the coming years.

Europe Leads the Sourdough Market with Palates Favoring Its Taste

Europe is predicted to emerge as the leading consumer of sourdough between 2021 and 2025. Baking and bakeries hold a significant place in Europe's food culture, giving a boost to the regional market. Changing perceptions about healthy eating have also influenced purchasing patterns, favoring sourdough consumption. The expanding e-tailing platforms are contributing to increased sales in the region. Additionally, the introduction of flavors such as Sweet Potato & Carrot Sourdough, Quinoa Sourdough, Super White Sourdough, and Rye Pumpernickel Sourdough by Leon in partnership with Sainsbury's will further enhance the market's positive outlook.

Key Players in the Global Sourdough Market

Leading players in the global sourdough market include:

• Lesaffre
• REAL BREAD & FOOD CO.
• Portland French Bakery
• IREKS GmbH
• Goodmills Group
• Riverside Sourdough
• Puratos
• ITALMILL S.r.l.
• Alpha Baking Co.
• Lallemand Inc.

In the coming years, sourdough bread manufacturers will focus on introducing a variety of bread with different flavors to attract younger consumers. Initiatives like Dawn Foods launching a sourdough donut mix in 2020 will garner attention, enticing a wider consumer base over the forecast period.