The UK Father's Day 2023 report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
Father's Day participation continues to fall behind Mother's Day and despite last year's rebounding of the occasion, retail penetration decreased this year following the cost-of-living and inflation crises.
Father's Day participation continues to fall behind Mother's Day and despite last year's rebounding of the occasion, retail penetration decreased this year following the cost-of-living and inflation crises.
Scope
- Despite Father's Day penetration and participation resurged last year post-Covid, it has fallen again due to the cost-of-living crisis as the majority of shoppers feel financially worse off this year.
- Experience gifts continue to rise in popularity, but otherwise consumers look for more differentiated gift ranges for male recipients as customers value markedly different gifts for Father's Day compared to for Mother's Day.
- Many consumers are struggling to shop for gifts for Father's day, so prioritising an inspiring display of gifting options is crucial, such as Tesco, who ranked highest among consumers for its Father's Day display, range, price and quality.
Reasons to Buy
- Use our in-depth consumer insight to learn which areas within Father's Day shopping are most important to ensure that product offers cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Discover which retailers are perceived as having the best Father's Day communications, to develop engaging marketing campaigns.
- See which gifting products have been growing in popularity to optimise marketing campaigns.
- Understand how consumers feel about personalised products instore and online to optimise services and convert customers
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Chart of the month: Buy Now Pay Later Father's Day Spend
- Father's Day penetration falls after post-Covid resurgence due to cost-of-living crisis?
- Experience gifts continue to rise in popularity, but otherwise consumers look for more differentiated gift ranges for male recipients?
- Retailers losing out on Father’s Day spending due to weak gifting guides?
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Father's Day spending
- Financing spending
- Father's Day activities
- Meal choices
- Takeaway cuisines
- Dining in choices
- Father's Day statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Opting out of Father's Day communications
- Father's Day statements
- Retailer drivers by category?
- SEASONAL FOOD & DRINK
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- GIFTS
- Buying dynamics
- Retailer selection
- Recipient
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- CARDS & GIFT WRAP
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY & CONTACTS
- Technical details: Consumer survey work
- Retailer ratings across key measures - grocers, 2023
- Retailer ratings across key measures - non-food retailers, 2023
- Products purchased - treats, 2022 & 2023
- Products purchased - fresh meat & vegetarian alternatives, 2022 & 2023
- Products purchased - alcoholic drinks, 2022 & 2023
- Products purchased - fruit & vegetables, 2022 & 2023
- Products purchased - non-alcoholic drinks, 2023
- Products purchased - breakfast foods, 2022 & 2023
- Products purchased - fish, 2022 & 2023
- Products purchased - delicatessen products, 2022 & 2023
- Products purchased - ready meals & meal deals, 2022 & 2023
- Products bought on impulse (%), 20234, 2022 & ppt change on 2022
- Products purchased - food & drink gifts, 2022 & 2023
- Retailers used - food & drink gifts, 2022 & 2023
- Products purchased - clothing, 2022 & 2023
- Retailers used - clothing, 2022 & 2023
- Products purchased - accessories & footwear, 2022 & 2023
- Retailers used - accessories & footwear, 2022 & 2023
- Products purchased - fine jewellery & watches, 2022 & 2023
- Retailers used - fine jewellery & watches, 2022 & 2023
- Products purchased - homewares, 2022 & 2023
- Retailers used - homewares, 2022 & 2023
- Products purchased - grooming & personal care, 2022 & 2023
- Retailers used - grooming & personal care, 2022 & 2023
- Products purchased - entertainment, 2022 & 2023
- Retailers used - entertainment, 2022 & 2023
- Products purchased - stationery, 2022 & 2023
- Retailers used - stationery, 2022 & 2023
- Products purchased - books, 2022 & 2023
- Retailers used - books, 2022 & 2023
- Products purchased - vouchers & money, 2022 & 2023
- Retailers used - vouchers & money, 2022 & 2023
- Products purchased - electricals, 2022 & 2023
- Retailers used - electricals, 2022 & 2023
- Products purchased - experience, 2022 & 2023
- Retailers used - experience, 2022 & 2023
- Products purchased - flowers & plants, 2022 & 2023
- Retailers used - flowers & plants, 2022 & 2023
- Products purchased - DIY & home improvement, 2022 & 2023
- Retailers used - DIY & home improvement, 2022 & 2023
- Products purchased - sports, 2022 & 2023
- Retailers used - sports, 2022 & 2023
- Products purchased - outdoor gardening products, 2022 & 2023
- Retailers used - outdoor gardening products, 2022 & 2023
- Products purchased - cards, 2022 & 2023
- Retailers used - cards, 2022 & 2023
- Products purchased - gift wrap & accessories, 2022 & 2023
- Retailers used - gift wrap & accessories, 2022 & 2023
- Products bought on impulse (overall card and gift wrap products and by category), 2022 & 2023, and ppt change on 2022
- Personalisation (overall cards and by category), 2022 & 2023, and ppt change on 2022
- Proportion of consumers that stated that the ability to personalise a card was important, 2022 & 2023, and ppt change on 2022
- Chart of the month - Buy Now Pay Later increases for Father's Day spend compared to Mother's Day 2023
- Father's Day 2023 participation penetration (by demographic and by region)
- Father's Day 2023 shopper penetration (by demographic and by region) & 2022 shopper penetration
- Father's Day 2023 shopper profile, by demographic & by region & 2022, 2021 shopper penetration
- Father's Day 2023 retail penetration (by demographic and by region) & 2022, 2021 retail shopper penetration
- Father's Day 2023 leisure penetration (by demographic and region)
- Financial wellbeing compared to last year, 2022 & 2023
- Father's Day total spending compared to last year, 2022 & 2023
- How consumers financed Father's Day spending, 2022 & 2023
- Father's Day spending on retail & leisure, 2022 & 2023
- Father's Day activities undertaken, 2023
- Father's Day meal choices, 2022 & 2023
- Father's Day takeaway cuisines, 2022 & 2023
- Father's Day dining in choices, 2022 & 2023
- Agreement and disagreement statements about Father's Day, 2023, and ppt change on 2022
- Retailers that did the best job of promoting Father's Day, 2022, and ppts change on 2022
- Whether consumers were offered the option to opt out of Father's Day communications (by demographic), 2023 and overall for 2022
- Whether consumers opted out of Father's Day communications (by demographic), 2022 and overall for 2019
- Agreement statements about Father's Day communications, 2023, and ppt change on 2022
- Retailer drivers by category 2023 (food & drink, gifting, cards and gift wrap)
- Father's Day food & drink penetration overall and by demographic, 2023 and overall for 2022, 2021
- Where consumers shopped for food & drink, 2022 & 2023, and ppt change on 2022
- Where consumers shopped most at for food & drink, 2022 & 2023, and ppt change on 2022
- What's driving retailer selection (food & drink), 2023
- Consumers switching from their usual main retailer
- Retailers consumers switched to
- Consumers using each channel for purchasing food & drink (browsed & purchased), 2023
- Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2023
- Consumers using each device for purchasing food & drink (browsed & purchased), 2023
- Fulfilment options for food & drink purchases made online, 2022 & 2023
- Average spend on food & drink by retailer shopped at, 2023, and change on 2022 (£)
- Father's Day 2022 treats penetration (by demographic) & 2022, 2021 treats penetration
- Father's Day 2023 fresh meat & vegetarian alternatives penetration (by demographic) & 2022, 2021 fresh meat & vegetarian alternatives penetration
- Father's Day 2023 alcoholic drinks penetration (by demographic) & 2022, 2021 alcoholic drinks penetration
- Father's Day 2023 fruits and vegetables penetration (by demographic) & 2022, 2021 fruits and vegetables penetration
- Father's Day 2022 non-alcoholic drinks penetration (by demographic) & 2022 non-alcoholic drinks penetration
- Father's Day 2023 breakfast penetration (by demographic) & 2022, 2021 breakfast penetration
- Father's Day 2023 fish penetration (by demographic) & 2022, 2021 fish penetration
- Father's Day 2023 delicatessen products penetration (by demographic) & 2022, 2021 delicatessen products penetration
- Father's Day 2023 ready meals & meal deals penetration (by demographic) & 2022, 2021 ready meals & meal deals penetration
- Planned/impulse purchases (overall food & drink), 2022 & 2023
- Father's Day gifts penetration overall and by demographic, 2023 and overall for 2022, 2021
- Where consumers shopped for gifts, 2022 & 2023, and ppt change on 2022
- Who consumers bought Father's Day gifts for, 2023, and ppt change on 2022
- What's driving retailer selection (gifts), 2023
- Consumers using each channel for purchasing gifts (browsed & purchased), 2023
- Consumers using each physical store type for purchasing gifts (browsed & purchased), 2023
- Consumers using each device for purchasing gifts (browsed & purchased), 2023
- Fulfilment options for gifts purchases made online, 2022 & 2023
- Average spend on gifting categories, 2023, and change on 2022 (£)
- Father's Day 2023 food & drink gifts (by demographic) & 2022, 2021 food & drink gifts penetration
- Father's Day 2023 clothing penetration (by demographic) & 2022, 2021 clothing penetration
- Father's Day 2023 accessories & footwear penetration (by demographic) & 2022, 2021 accessories & footwear penetration
- Father's Day 2023 fine jewellery & watches penetration (by demographic) & 2022, 2021 fine jewellery & watches penetration
- Father's Day 2023 homewares (by demographic) & 2022, 2021 homewares penetration
- Father's Day 2023 grooming & personal care penetration (by demographic) & 2022, 2021 grooming & personal care penetration
- Father's Day 2023 entertainment penetration (by demographic) & 2022, 2021 entertainment penetration
- Father's Day 2023 stationery penetration (by demographic) & 2022, 2021 stationery penetration
- Father's Day 2023 books penetration (by demographic) & 2022, 2021 books penetration
- Father's Day 2023 vouchers & money penetration (by demographic) & 2022, 2021 vouchers& money penetration
- Father's Day 2023 electricals penetration (by demographic) & 2022, 2021 electricals penetration
- Father's Day 2023 experience penetration (by demographic) & 2022, 2021 experience penetration
- Father's Day 2023 flowers & plants penetration (by demographic) & 2022, 2021 flowers & plants penetration
- Father's Day 2023 DIY & home improvement (by demographic) & 2022, 2021 DIY& home improvement penetration
- Father's Day 2023 sports penetration (by demographic) & 2022, 2021 sports penetration
- Father's Day 2023 outdoor gardening products penetration (by demographic) & 2022, 2021 outdoor gardening products penetration
- Planned/impulse purchases (overall gifts), 2022 & 2023
- Planned/impulse purchases (gift categories), 2022 & 2023
- Personalisation (overall gifts), 2022 & 2023
- Father's Day cards & gift wrap penetration overall and by demographic, 2023 and overall for 2022, 2021
- Where consumers shopped for cards & gift wrap 2023, and ppts change on 2022
- What's driving retailer selection (cards & gift wrap), 2023, and ppt change on 2022
- Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2023
- Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2023
- Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2023
- Fulfilment options for cards & gift wrap purchases made online, 2022 & 2023
- Average spend on cards and gift wrap, 2023, and change on 2022 (£)
- Father's Day 2023 cards penetration (by demographic) & 2022, 2021 penetration
- Father's Day 2023 gift wrap & accessories penetration (by demographic) & 2022, 2021 penetration
- Planned/impulse purchases (overall card & gift wrap), 2022 & 2023
- Planned/impulse purchases (card & gift wrap products), 2022 & 2023
- Personalisation (overall cards), 2022 & 2023
- Proportion of consumers that stated that the ability to personalise a card was important, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- Argos
- ASDA
- B&M
- Boots
- Card Factory
- Clintons
- Co-op
- Dobbies
- Evans Cycles
- Footasylum
- Funkypigeon
- GAME
- Goldsmiths
- Gymshark
- H&M
- H. Samuel
- Halfords
- HMV
- Home Bargains
- IKEA
- Interflora
- JD Sports
- JML
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Matalan
- Moonpig
- Morrisons
- Mr. Porter
- Next
- Nike
- Original Factory Shop
- Poundland
- Poundstretcher
- Primark
- Sainsbury's
- Savers
- Sports Direct
- Superdrug
- Tesco
- Tiffany co
- The Book Depository
- The Fragrance Shop
- The Perfume Shop
- The Range
- The Wordery
- The Works
- TK Maxx
- Travis Perkins
- Very
- Waitrose & Partners
- Warren James
- Waterstones
- WH Smith
- Wilko
- Zavvi.com
