North America Barley Flacks Market Outlook, 2028

In North America the growing emphasis on health and wellness among consumers has led to increased interest in nutrient-dense and whole-grain foods. Barley flakes are considered a wholesome option due to their rich nutritional content, including dietary fiber, vitamins, and minerals. As people become more health-conscious, they seek out healthier alternatives to refined grains, leading to the rising demand for barley flakes. Barley flakes producers catering to the gluten-free market have significantly contributed to the growth of the barley flakes industry in North America. While traditional barley contains gluten, some companies offer gluten-free barley flakes through specialized processing methods. This caters to consumers with celiac disease or gluten sensitivity that is looking for gluten-free alternatives to conventional grains. Barley flakes' versatility in the kitchen makes them attractive to both home cooks and professional chefs. They can be used in a variety of dishes, from breakfast cereals and porridges to soups, salads, and baked goods. This adaptability opens up numerous culinary possibilities, driving interest and demand. The use of barley flakes in foodservice establishments and restaurants has further popularized their consumption. As chefs experiment with incorporating barley flakes into their menus, they introduce the ingredient to a broader audience, leading to increased interest from consumers. In North America, barley flakes have been traditionally used in dishes like Scotch broth, a hearty soup made with barley, vegetables, and meat. It has been a part of traditional American cooking for centuries.

According to the research report North America Barley Flakes Market Outlook, 2028 the North America Barley Flakes market was valued at USD 1.87 Billion in 2022. Consumers in North America are increasingly aware of the environmental impact of their food choices. Barley flakes, as a product of sustainable agriculture practices, align with this trend and appeal to environmentally conscious consumers seeking eco-friendly food options. The aging population in North America has led to an increased focus on health and nutrition for seniors. Barley flakes, with their potential health benefits for cardiovascular health and digestion, are becoming a popular choice among older consumers looking to support their dietary needs. Companies in the food industry are investing in research and development (R&D) to explore new barley flake-based products and optimize their manufacturing processes. These investments drive product innovation and enhance the overall competitiveness of the North American barley flakes market. Social media platforms and food blogs have become influential sources of food trends and culinary inspiration. Barley flakes have gained traction through creative recipes, food photography, and recipe-sharing on these platforms, leading to increased consumer interest. Barley flakes face competition from other grains, such as oats, quinoa, and wheat, which also offer nutritional benefits and are popular among health-conscious consumers. The availability and familiarity of these grains in the market can pose challenges for barley flakes to gain a larger market share.

Based on nature the market is divided into Conventional Barley Flake and Organic Barley Flake. Among them, Conventional barley flakes is leading the market in 2022. Conventional barley flakes are produced using traditional farming methods and agricultural practices that have been in use for many years. Farmers and agricultural suppliers are familiar with these practices, making the production process relatively straightforward and reliable. Conventional barley flakes have been available in the market for a more extended period compared to other types of barley flakes, such as organic or gluten-free variants. As a result, they have established larger market presence and consumer awareness. While awareness of organic and gluten-free products has been increasing, conventional barley flakes still lead in terms of consumer recognition. Many consumers may not be familiar with the benefits of organic or gluten-free barley flakes, leading them to opt for the more familiar conventional option. In addition, North American consumers are showing a growing preference for organic food products due to concerns about health, sustainability, and the environment. Organic foods are perceived as being free from synthetic pesticides, herbicides, and genetically modified organisms (GMOs), making them a desirable choice for health-conscious and environmentally-aware consumers. Consumers are becoming more conscious of the environmental impact of their food choices. Organic farming practices promote biodiversity, reduce soil degradation, and minimize water pollution, aligning with the values of sustainability and conservation.

Based on Product Type, Hulled barley flakes are different from pearled barley, which has had its outer bran layer polished or pearled to remove some of the bran and hull. Hulled barley retains the outer bran layer, making it a true whole grain. In some cultures, hulled barley flakes are used to make a refreshing drink called barley water. It involves boiling hulled barley flakes in water and sometimes adding flavorings like lemon or sweeteners. Barley water is known for its hydrating properties and is consumed as a natural remedy for various health conditions. While hulled barley flakes are used for culinary purposes, they are also a key ingredient in beer brewing. Barley provides the fermentable sugars necessary for yeast to produce alcohol during the brewing process. In addition, drying barley flakes helps extend their shelf life, making them a convenient pantry staple. The drying process reduces the moisture content, thereby preserving the flakes and preventing spoilage. The growing interest in whole grains, natural foods, and sustainable ingredients might contribute to the development of a specific market for dried barley flakes in North America. In addition, Barley flakes for the food industry were leading the North American barley flakes market based on end use.

Convenience stores play a significant role in the distribution of barley flakes in North America. These stores offer a convenient shopping experience for consumers who are looking for quick and easy access to everyday essentials, including breakfast cereals and other pantry items like barley flakes. Convenience stores are often located in easily accessible locations, making them convenient for consumer’s on-the-go or those who need to shop for a few items at a time. Barley flakes are typically found in the breakfast cereal aisle or the health and wellness section of convenience stores. In addition, Supermarkets and hypermarkets are major distribution channels for barley flakes in North America. These large-scale retail outlets offer a wide variety of food products, including grains, cereals, and other breakfast options. Barley flakes are commonly found in the cereal aisle or the health and wellness section of these stores. Supermarkets and hypermarkets offer a vast selection of barley flakes from various brands and pack sizes, catering to a diverse consumer base. They provide a one-stop shopping experience for consumers seeking to purchase barley flakes along with their regular groceries.

Companies mentioned in the report:

The Kellogg Company, Nestlé S.A., Bob's Red Mill Natural Foods, Inc., The Hain Celestial Group, Inc., Eden Foods, Inc., The Quaker Oats Company, Post Holdings, Inc., The King Arthur Baking Company, Briess Malt & ingredients Co., Nature's Path Foods, Ezekiel Food Products, Shiloh Farms, Grain Millers, La Milanaise.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Barley Flakes market with its value and forecast along with its segments
• Country-wise Barley Flakes market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• United States
• Canada
• Mexico

By Nature

• Conventional Barley Flake
• Organic Barley Flake

By Product Type

• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End Use

• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By Distribution Channel

• B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Barley Flakes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.