The ai in social media market has grown exponentially in recent years. It will grow from $1.68 billion in 2023 to $2.16 billion in 2024 at a compound annual growth rate (CAGR) of 28.5%. The growth observed in the historical period can be attributed to several factors, including personalized content recommendations, improved user engagement strategies, advancements in image and video recognition technologies, the implementation of social listening and insights tools, and optimization in influencer marketing strategies.
The ai in social media market is expected to see exponential growth in the next few years. It will grow to $5.95 billion in 2028 at a compound annual growth rate (CAGR) of 28.8%. The anticipated growth in the forecast period can be attributed to various factors, including tailored platform personalization, enhanced capabilities in spam and fake account detection, improved accuracy in trend prediction, precision in ad targeting, and innovations in AI-driven customer service. Noteworthy trends expected in the forecast period encompass platform customization and user experience enhancements, the integration of conversational AI and chatbots, advancements in content creation and curation, the application of visual recognition and augmented reality, as well as the implementation of sentiment analysis and social listening.
The anticipated growth of the AI in social media market is closely tied to the increasing usage of social media for online shopping. Social media's role in online shopping involves users discovering, researching, and making purchases through various platforms. AI in social media enhances this shopping experience by improving product recommendations, streamlining the purchase process, and providing personalized suggestions. Key applications of AI in social media for online shopping include personalized recommendations, visual search, chatbots and virtual assistants, customer support, fraud detection, and security. The surge in social commerce sales is indicative of this trend. For instance, according to Influencer Marketing Hub in December 2022, social commerce sales in the U.S. were projected to reach $53.10 million, accounting for 5.1% of all online sales. In China, the share of total retail eCommerce sales through social apps increased from 11.7% in 2020 to 52% in 2022. The growing social media usage for online shopping is a key driver propelling the growth of the AI in social media market.
The expansion of social media marketing (SMM) is another significant factor contributing to the growth of the AI in social media market. Social media marketing involves leveraging social media platforms to promote products or services, enabling businesses to reach a broad audience and establish relationships with potential and existing customers. AI in social media enhances marketing efforts by analyzing user data to create highly targeted ad campaigns that reach the right audience at the right time. According to a survey by The CMO Survey in March 2023, around 17% of the marketing budget was spent on social media marketing in 2020, and this figure is expected to increase to 20.3% in 2021. The growing emphasis on social media marketing activities is contributing to the increased adoption of AI in social media, driving market growth.
Technological advancement is a prominent trend gaining traction in the AI in social media market, with major companies actively developing innovative technologies to maintain their positions. In July 2022, Meta Platforms, Inc., a US-based technology company, introduced Sphere, a groundbreaking AI-powered tool. Sphere is the first AI model capable of instantly scanning millions of citations to determine their validity and support for associated assertions. This innovative AI program addresses the challenge of false information, or fake news, on the internet and across Meta's platforms, including Facebook, Instagram, and WhatsApp. Sphere aims to enhance the accuracy of information on Wikipedia pages by identifying and rectifying factual inaccuracies. The tool leverages a dataset comprising 134 million public webpages to quickly examine online citations and search for misinformation. By combatting the spread of misinformation, Sphere contributes to improving the overall accuracy and reliability of information online.
Major companies in the AI in social media market are strategically focused on developing technological innovations, including AI-powered social media writing assistants, to gain a competitive advantage. An AI-powered social media writing assistant is a tool that utilizes artificial intelligence to help users create engaging and consistent content for their social media platforms. In July 2023, CoSchedule, a US-based provider of content calendar, content optimization, and marketing education solutions, launched the AI Social Assistant. This feature is trained on data from millions of successful social media posts, ensuring that messages are optimized for engagement. The AI Social Assistant proves to be a powerful tool for marketers, saving time and effort by generating social media posts.
In April 2023, VideoVerse, an India-based media company, acquired Reely.ai for an undisclosed amount. This strategic acquisition aims to enhance VideoVerse's capabilities and better serve clients in the gaming and esports industries, where there is an increasing demand for AI-driven content production and delivery. Reely.ai is a US-based AI-powered content creation platform that provides artificial intelligence services in social media and gaming platform technologies, reflecting the growing importance of AI in catering to evolving industry needs.
Major companies operating in the ai in social media market report are Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost.
North America was the largest region in the AI in social media market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the ai in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ai in social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary components of AI in social media are solutions and services. Solutions refer to software or hardware products designed to address specific business or technical problems and encompass technologies such as machine learning, deep learning, and natural language processing (NLP). These solutions are applicable to both small and medium-sized enterprises (SMEs) and large enterprises. AI in social media finds applications in various areas, including customer experience management, sales and marketing, image recognition, predictive risk assessment, and more. The main end-users of AI in social media include industries such as retail, e-commerce, banking, financial services, and insurance (BFSI), media and advertising, education, public utilities, and others.
The AI in social media market research report provides AI in social media market statistics, including AI in social media industry global market size, regional shares, competitors with a AI in social media market share, detailed AI in social media market segments, market trends and opportunities, and any further data you may need to thrive in the AI in social media industry. This AI in social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The AI in social media market consists of revenues earned by entities by providing AI in social media services such as automated content creation, social listening and monitoring, virtual assistants and chatbots, content optimization, image and video recognition, and advertising optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in social media market also includes sales of smart feed algorithms, recommendation systems, and data service tools which are used in providing AI in social media services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The ai in social media market is expected to see exponential growth in the next few years. It will grow to $5.95 billion in 2028 at a compound annual growth rate (CAGR) of 28.8%. The anticipated growth in the forecast period can be attributed to various factors, including tailored platform personalization, enhanced capabilities in spam and fake account detection, improved accuracy in trend prediction, precision in ad targeting, and innovations in AI-driven customer service. Noteworthy trends expected in the forecast period encompass platform customization and user experience enhancements, the integration of conversational AI and chatbots, advancements in content creation and curation, the application of visual recognition and augmented reality, as well as the implementation of sentiment analysis and social listening.
The anticipated growth of the AI in social media market is closely tied to the increasing usage of social media for online shopping. Social media's role in online shopping involves users discovering, researching, and making purchases through various platforms. AI in social media enhances this shopping experience by improving product recommendations, streamlining the purchase process, and providing personalized suggestions. Key applications of AI in social media for online shopping include personalized recommendations, visual search, chatbots and virtual assistants, customer support, fraud detection, and security. The surge in social commerce sales is indicative of this trend. For instance, according to Influencer Marketing Hub in December 2022, social commerce sales in the U.S. were projected to reach $53.10 million, accounting for 5.1% of all online sales. In China, the share of total retail eCommerce sales through social apps increased from 11.7% in 2020 to 52% in 2022. The growing social media usage for online shopping is a key driver propelling the growth of the AI in social media market.
The expansion of social media marketing (SMM) is another significant factor contributing to the growth of the AI in social media market. Social media marketing involves leveraging social media platforms to promote products or services, enabling businesses to reach a broad audience and establish relationships with potential and existing customers. AI in social media enhances marketing efforts by analyzing user data to create highly targeted ad campaigns that reach the right audience at the right time. According to a survey by The CMO Survey in March 2023, around 17% of the marketing budget was spent on social media marketing in 2020, and this figure is expected to increase to 20.3% in 2021. The growing emphasis on social media marketing activities is contributing to the increased adoption of AI in social media, driving market growth.
Technological advancement is a prominent trend gaining traction in the AI in social media market, with major companies actively developing innovative technologies to maintain their positions. In July 2022, Meta Platforms, Inc., a US-based technology company, introduced Sphere, a groundbreaking AI-powered tool. Sphere is the first AI model capable of instantly scanning millions of citations to determine their validity and support for associated assertions. This innovative AI program addresses the challenge of false information, or fake news, on the internet and across Meta's platforms, including Facebook, Instagram, and WhatsApp. Sphere aims to enhance the accuracy of information on Wikipedia pages by identifying and rectifying factual inaccuracies. The tool leverages a dataset comprising 134 million public webpages to quickly examine online citations and search for misinformation. By combatting the spread of misinformation, Sphere contributes to improving the overall accuracy and reliability of information online.
Major companies in the AI in social media market are strategically focused on developing technological innovations, including AI-powered social media writing assistants, to gain a competitive advantage. An AI-powered social media writing assistant is a tool that utilizes artificial intelligence to help users create engaging and consistent content for their social media platforms. In July 2023, CoSchedule, a US-based provider of content calendar, content optimization, and marketing education solutions, launched the AI Social Assistant. This feature is trained on data from millions of successful social media posts, ensuring that messages are optimized for engagement. The AI Social Assistant proves to be a powerful tool for marketers, saving time and effort by generating social media posts.
In April 2023, VideoVerse, an India-based media company, acquired Reely.ai for an undisclosed amount. This strategic acquisition aims to enhance VideoVerse's capabilities and better serve clients in the gaming and esports industries, where there is an increasing demand for AI-driven content production and delivery. Reely.ai is a US-based AI-powered content creation platform that provides artificial intelligence services in social media and gaming platform technologies, reflecting the growing importance of AI in catering to evolving industry needs.
Major companies operating in the ai in social media market report are Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost.
North America was the largest region in the AI in social media market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the ai in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ai in social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary components of AI in social media are solutions and services. Solutions refer to software or hardware products designed to address specific business or technical problems and encompass technologies such as machine learning, deep learning, and natural language processing (NLP). These solutions are applicable to both small and medium-sized enterprises (SMEs) and large enterprises. AI in social media finds applications in various areas, including customer experience management, sales and marketing, image recognition, predictive risk assessment, and more. The main end-users of AI in social media include industries such as retail, e-commerce, banking, financial services, and insurance (BFSI), media and advertising, education, public utilities, and others.
The AI in social media market research report provides AI in social media market statistics, including AI in social media industry global market size, regional shares, competitors with a AI in social media market share, detailed AI in social media market segments, market trends and opportunities, and any further data you may need to thrive in the AI in social media industry. This AI in social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The AI in social media market consists of revenues earned by entities by providing AI in social media services such as automated content creation, social listening and monitoring, virtual assistants and chatbots, content optimization, image and video recognition, and advertising optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in social media market also includes sales of smart feed algorithms, recommendation systems, and data service tools which are used in providing AI in social media services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. AI in Social Media Market Characteristics3. AI in Social Media Market Trends and Strategies31. Global AI in Social Media Market Competitive Benchmarking32. Global AI in Social Media Market Competitive Dashboard33. Key Mergers and Acquisitions in the AI in Social Media Market
4. AI in Social Media Market - Macro Economic Scenario
5. Global AI in Social Media Market Size and Growth
6. AI in Social Media Market Segmentation
7. AI in Social Media Market Regional and Country Analysis
8. Asia-Pacific AI in Social Media Market
9. China AI in Social Media Market
10. India AI in Social Media Market
11. Japan AI in Social Media Market
12. Australia AI in Social Media Market
13. Indonesia AI in Social Media Market
14. South Korea AI in Social Media Market
15. Western Europe AI in Social Media Market
16. UK AI in Social Media Market
17. Germany AI in Social Media Market
18. France AI in Social Media Market
19. Italy AI in Social Media Market
20. Spain AI in Social Media Market
21. Eastern Europe AI in Social Media Market
22. Russia AI in Social Media Market
23. North America AI in Social Media Market
24. USA AI in Social Media Market
25. Canada AI in Social Media Market
26. South America AI in Social Media Market
27. Brazil AI in Social Media Market
28. Middle East AI in Social Media Market
29. Africa AI in Social Media Market
30. AI in Social Media Market Competitive Landscape and Company Profiles
34. AI in Social Media Market Future Outlook and Potential Analysis
35. Appendix
Executive Summary
This report provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on ai in social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for ai in social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Solutions; Services
2) By Technology: Machine Learning And Deep Learning; Natural Language Processing (NLP)
3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs); Large Enterprises
4) By Application: Customer Experience Management; Sales And Marketing; Image Recognition; Predictive Risk Assessment; Other Applications
5) By End User: Retail; E-commerce; Banking, Financial Services And Insurance (BFSI); Media And Advertising; Education; Public Utilities; Others End-Users
Companies Mentioned: Meta Platforms Inc.; International Business Machines Corporation; Microsoft Corporation; Adobe Inc.; Snap Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- Meta Platforms Inc.
- International Business Machines Corporation
- Microsoft Corporation
- Adobe Inc.
- Snap Inc.
- Amazon Web Services Inc.
- Google LLC
- Salesforce Inc.
- Twitter Inc.
- Baidu Inc.
- Hootsuite Inc.
- Clarabridge
- NetBase Solutions Inc.
- Talkwalker
- Converseon Inc.
- Sprinklr
- ByteDance Ltd.
- Pinterest Inc.
- Reddit Inc.
- Sprout Social Inc.
- Buffer Inc.
- Socialbakers Inc.
- Brandwatch GmbH
- Meltwater Group ASA
- Crimson Hexagon Inc.
- Khoros Inc.
- Falcon.io
- Zoho Corporation Pvt. Ltd.
- Brand24 sp. z o.o.
- Oktopost
Methodology
LOADING...
