AI in Social Media Market Report 2025

The AI in social media market size has grown exponentially in recent years. It will grow from $2.12 billion in 2024 to $2.7 billion in 2025 at a compound annual growth rate (CAGR) of 27.3%. The growth in the historic period can be attributed to personalized content recommendations, enhanced user engagement, image and video recognition, social listening and insights, and influencer marketing optimization.

The AI in social media market size is expected to see exponential growth in the next few years. It will grow to $7.87 billion in 2029 at a compound annual growth rate (CAGR) of 30.7%. The growth in the forecast period can be attributed to tailored platform personalization, strengthened spam and fake account detection, improved trend prediction, precision in ad targeting, and AI-driven customer service innovation. Major trends in the forecast period include platform customization and user experience, conversational AI and chatbots, content creation and curation, visual recognition and augmented reality, sentiment analysis and social listening.

The anticipated growth of the AI in social media market is closely tied to the increasing usage of social media for online shopping. Social media's role in online shopping involves users discovering, researching, and making purchases through various platforms. AI in social media enhances this shopping experience by improving product recommendations, streamlining the purchase process, and providing personalized suggestions. Key applications of AI in social media for online shopping include personalized recommendations, visual search, chatbots and virtual assistants, customer support, fraud detection, and security. The surge in social commerce sales is indicative of this trend. For instance, according to Influencer Marketing Hub in December 2022, social commerce sales in the U.S. were projected to reach $53.1 million, accounting for 5.1% of all online sales. In China, the share of total retail eCommerce sales through social apps increased from 11.7% in 2020 to 52% in 2022. The growing social media usage for online shopping is a key driver propelling the growth of the AI in social media market.

The expansion of social media marketing is anticipated to boost the growth of the AI in social media sector in the future. Social media marketing (SMM) involves utilizing social media platforms to advertise products or services, allowing businesses to connect with a broad audience and foster relationships with both prospective and existing customers. AI is employed in social media to enhance marketing efforts by analyzing user data to develop highly targeted advertising campaigns that effectively reach the appropriate audience at optimal times. For example, in September 2024, HubSpot Inc., a software company based in the US, reported that social media marketers identified Instagram as having the most significant growth potential in 2023, with TikTok and Facebook closely following. At that time, the usage rates among marketers were 65% for Instagram, 36% for TikTok, and 67% for Facebook. Thus, the rise of social media marketing is propelling the growth of AI in the social media market.

Technological advancement is a prominent trend gaining traction in the AI in social media market, with major companies actively developing innovative technologies to maintain their positions. In July 2022, Meta Platforms, Inc., a US-based technology company, introduced Sphere, a groundbreaking AI-powered tool. Sphere is the first AI model capable of instantly scanning millions of citations to determine their validity and support for associated assertions. This innovative AI program addresses the challenge of false information, or fake news, on the internet and across Meta's platforms, including Facebook, Instagram, and WhatsApp. Sphere aims to enhance the accuracy of information on Wikipedia pages by identifying and rectifying factual inaccuracies. The tool leverages a dataset comprising 134 million public webpages to quickly examine online citations and search for misinformation. By combatting the spread of misinformation, Sphere contributes to improving the overall accuracy and reliability of information online.

Major companies in the AI in social media market are strategically focused on developing technological innovations, including AI-powered social media writing assistants, to gain a competitive advantage. An AI-powered social media writing assistant is a tool that utilizes artificial intelligence to help users create engaging and consistent content for their social media platforms. In July 2023, CoSchedule, a US-based provider of content calendar, content optimization, and marketing education solutions, launched the AI Social Assistant. This feature is trained on data from millions of successful social media posts, ensuring that messages are optimized for engagement. The AI Social Assistant proves to be a powerful tool for marketers, saving time and effort by generating social media posts.

In April 2023, VideoVerse, an India-based media company, acquired Reely.ai for an undisclosed amount. This strategic acquisition aims to enhance VideoVerse's capabilities and better serve clients in the gaming and esports industries, where there is an increasing demand for AI-driven content production and delivery. Reely.ai is a US-based AI-powered content creation platform that provides artificial intelligence services in social media and gaming platform technologies, reflecting the growing importance of AI in catering to evolving industry needs.

Major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost.

North America was the largest region in the AI in social media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the ai in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ai in social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

AI in social media involves the application of artificial intelligence technologies and techniques to enhance various aspects of social media platforms and user experiences. This includes the use of AI to deliver more personalized, engaging, and relevant content to users, as well as to improve content moderation and customer service.

The primary components of AI in social media are solutions and services. Solutions refer to software or hardware products designed to address specific business or technical problems and encompass technologies such as machine learning, deep learning, and natural language processing (NLP). These solutions are applicable to both small and medium-sized enterprises (SMEs) and large enterprises. AI in social media finds applications in various areas, including customer experience management, sales and marketing, image recognition, predictive risk assessment, and more. The main end-users of AI in social media include industries such as retail, e-commerce, banking, financial services, and insurance (BFSI), media and advertising, education, public utilities, and others.

The AI in social media market research report is one of a series of new reports that provides AI in social media market statistics, including AI in social media industry global market size, regional shares, competitors with a AI in social media market share, detailed AI in social media market segments, market trends and opportunities, and any further data you may need to thrive in the AI in social media industry. This AI in social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The AI in social media market consists of revenues earned by entities by providing AI in social media services such as automated content creation, social listening and monitoring, virtual assistants and chatbots, content optimization, image and video recognition, and advertising optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in social media market also includes sales of smart feed algorithms, recommendation systems, and data service tools which are used in providing AI in social media services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.