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Artificial Intelligence (AI) in Social Media - Global Strategic Business Report

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    Report

  • 534 Pages
  • July 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5301838
The global market for Artificial Intelligence (AI) in Social Media was valued at an estimated US$2.4 Billion in 2023 and is projected to reach US$8.1 Billion by 2030, growing at a CAGR of 19.3% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the AI in social media market is driven by several factors, reflecting the evolving needs and technological advancements within the industry. One significant driver is the increasing volume of data generated by social media users, necessitating advanced AI algorithms to analyze and leverage this data effectively. The rising demand for personalized user experiences and targeted advertising also propels the adoption of AI technologies. Additionally, the need for efficient and scalable content moderation solutions to manage the vast amounts of user-generated content is a crucial factor.

The proliferation of social media platforms and the competitive landscape push companies to continuously innovate and integrate AI to enhance their services. Furthermore, advancements in machine learning, natural language processing, and computer vision technologies enable more sophisticated AI applications, driving their adoption in social media. Lastly, the increasing concerns about privacy and security, coupled with regulatory pressures, compel social media companies to utilize AI for robust content and user management solutions, ensuring compliance and maintaining user trust. These factors collectively drive the rapid growth and integration of AI in the social media sector.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Artificial Intelligence (AI) Solutions segment, which is expected to reach US$4.8 Billion by 2030 with a CAGR of a 17.3%. The Artificial Intelligence (AI) Services segment is also set to grow at 22.6% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $975.4 Million in 2023, and China, forecasted to grow at an impressive 24.1% CAGR to reach $1.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Artificial Intelligence (AI) in Social Media Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Artificial Intelligence (AI) in Social Media Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Artificial Intelligence (AI) in Social Media Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Adobe Systems Incorporated, Amazon Web Services, Inc., Converseon, Inc., and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 42 Featured):

  • Adobe Systems Incorporated
  • Amazon Web Services, Inc.
  • Converseon, Inc.
  • Google LLC
  • Hootsuite Inc.
  • IBM Corporation
  • LinkedIn Corporation
  • Meltwater
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Salesforce, Inc.
  • Sprinklr
  • Sprout Social, Inc.
  • Synthesio
  • Talkwalker
  • X Corp.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Global Economic Update
  • Here’s How Inflationary Pressures Affect the Economy
  • Here’s What’s Causing Inflationary Pressures in the Global Market
  • Global Average Annual Brent Crude Oil Price (In US$ Per Barrel) for Years 2017 through 2024
  • Global Inflation Rates (In %) for the Years 2019 Through 2024
  • World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2020 Through 2024
  • Global Number of Unemployed People (In Million) for Years 2019 Through 2024
  • Growing Adoption of AI Due to Pandemic to Drive Long Term Growth
  • COVID-19 Pandemic Tips the Scale in Favor of AI Market
  • Competitive Scenario
  • Select Advancements
  • Artificial Intelligence (AI) in Social Media - Global Key Competitors Percentage Market Share in 2024 (E)
  • Artificial Intelligence (AI) in Social Media Competitor Market Share Scenario Worldwide (in %): 2018E
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • An Introduction to Artificial Intelligence (AI)
  • Technologies Enabling AI
  • Artificial Intelligence Continues to be on an Upward Trend
  • Global Market for Artificial Intelligence (AI) (In US$ Billion) for Years 2023, 2025 & 2027
  • Enormous Challenges for Artificial Intelligence
  • Challenges in Deployment of AI
  • Artificial Intelligence (AI) in Social Media: A Prelude
  • Artificial Intelligence: A Transformative Force with Engaging Story for Social Media
  • Host of Compelling Benefits of AI for Social Media
  • AI for Social Media: Limitations Indicating Need for Human Touch
  • The All-Encompassing & Exciting Universe of AI Applications for Social Media
  • Global Market Prospects & Outlook
  • AI-Generated Content in Social Media: Bundle of Opportunities
  • Pandemic Impact on the Market
  • Market Challenges and Restraints
  • Hurdles in AI-Created Content on Social Platforms
  • Analysis by Technology
  • Analysis by Enterprise Size
  • Analysis by Application
  • Regional Analysis
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Social Media Trends Creating Perfect Landscape for Artificial Intelligence
  • AI Provides Real Time Information to Target Audience
  • Digital Capabilities for Social Media Platforms Move to Next Level with AI
  • Factors Making AI a Powerful Buzz in Social Media Domain
  • Accelerating Pace of Digital Transformation to Benefit Demand for AI
  • Global Digital Transformation Spending (In US$ Billion) for Years 2019 Through 2025
  • Digital Transformation by Industry: 2024E
  • Industry Adoption of Artificial Intelligence (AI) by Function: 2024E
  • Accelerating AI Growth Backed by Future Secure Digital Infrastructure
  • Demand for Artificial Intelligence, Machine Learning, and Deep Learning Gains Momentum
  • Big Data Overload Accelerates Content Chaos Challenge Amid Rising Need for Information Governance (IG)
  • Information Governance is the First Step in Leveraging the Value of Big Data: Volume of Data Generated, Stored & Consumed Worldwide (In Zettabytes)
  • Increasing investments and R&D in AI Start-Ups to Jack up Market Demand
  • Number of AI Startups with $1 Billion Valuations for the Years 2014-2023
  • AI Cumulative Funding (in US$ Billion) by Category (As of 2023)
  • Global AI Investment (in US$ Billion) for the Years 2015 through 2023
  • AI Technology’s Huge Impact on Social Media Attracts Big Tech Companies for Long Term Investments
  • AI / ML Offers Significant ROI Possibilities for Enterprises
  • Increasing Use of Artificial Intelligence Leads to Regulation Concern in Enterprises
  • Purpose-Built AI Infrastructure Gaining Importance in Modern Enterprises
  • Machine Learning and AI-Assisted Platforms Personalize Customer Experiences in Marketing Applications
  • Ranking of Business Outcomes Realized through AI Application in Marketing
  • Generative AI Gains Traction in Various Sales and Marketing Functions
  • The Rise of Generative (GAI) Exemplified!: % Share of Generative AI Data in Total Data Produced for Years 2023, 2025 and 2027
  • World Generative Artificial Intelligence (AI) Market by Geographic Region - Annual Revenues in US$ Million (2023E and 2030F)
  • Gen Z Executives Are More Inclined to Adopt GAI Compared to Their Millennial and Gen X Counterparts
  • Adoption of GAI in the Workplace in the U.S. by Generation as of the Year 2023 Generation % Executives Adoption GAI
  • AI Enables Availability of Effective Data for Public Health Services
  • Global Healthcare AI Market: Percentage Breakdown by Application for 2024E
  • eCommerce Explodes Into a Multi-Billion Dollar Market Opportunity for Social Media AI
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2019 Through 2025
  • Robust Growth of Online Learning/e-Learning Strengthens the Business Case for Social Media AI
  • Global Opportunity for e-Learning (In US$ Billion) for the Years 2022, 2024 2026, 2028 & 2030
  • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
  • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
  • Emphasis on Social Advertising
  • NoTable Technology Trends in Digital Advertising Market
  • AI in Media & Advertising: Targeting Customers with Right Marketing Content
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
  • Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2023E
  • Social Media Users Penetration (in %) by Generation
  • Social Commerce Through Social Media Platforms
  • Top Social media Platforms by Number of Monthly Active Users (In Millions): 2023
  • IT Infrastructure Management Realm Emerges as Next Destination for AI Technologies
  • Industry Collaboration with AI & ML Solutions to Optimize Digital Transformation Strategies
  • New and Improved Concepts in ML and AI take Stage
  • Deep Learning and Digital Assistant Technologies Present Significant Growth Potential
  • Deep Learning & ML-Based Tools Fuel Self-Service Automation
  • Millennials Emerge as Key Demographic for Social Media AI Market
  • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2023
  • Challenges of Artificial Intelligence and Social Media
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Artificial Intelligence (AI) in Social Media Market Analysis of Annual Sales in US$ Thousand for Years 2018 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Artificial Intelligence (AI) in Social Media by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for Artificial Intelligence (AI) in Social Media by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 4: World 12-Year Perspective for Artificial Intelligence (AI) in Social Media by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2018, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 7: World 12-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 10: World 12-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Machine Learning & Deep Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for Machine Learning & Deep Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 13: World 12-Year Perspective for Machine Learning & Deep Learning by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Natural Language Processing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for Natural Language Processing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 16: World 12-Year Perspective for Natural Language Processing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 19: World 12-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 21: World Historic Review for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 22: World 12-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Sales & Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 24: World Historic Review for Sales & Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 25: World 12-Year Perspective for Sales & Marketing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 28: World 12-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Predictive Risk Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 30: World Historic Review for Predictive Risk Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 31: World 12-Year Perspective for Predictive Risk Assessment by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 33: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2022 and % CAGR
  • Table 34: World 12-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Artificial Intelligence (AI) in Social Media Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADAJAPANCHINA
EUROPE
  • Artificial Intelligence (AI) in Social Media Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCEGERMANYITALYUNITED KINGDOMSPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Artificial Intelligence (AI) in Social Media Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIAINDIASOUTH KOREAREST OF ASIA-PACIFICLATIN AMERICAREST OF WORLDIV. COMPETITION

Companies Mentioned

  • Adobe Systems Incorporated
  • Amazon Web Services, Inc.
  • Converseon, Inc.
  • Google LLC
  • Hootsuite Inc.
  • IBM Corporation
  • LinkedIn Corporation
  • Meltwater
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Salesforce, Inc.
  • Sprinklr
  • Sprout Social, Inc.
  • Synthesio
  • Talkwalker
  • X Corp.

Table Information