The global market for Artificial Intelligence (AI) Based Personalization was valued at US$2.9 Billion in 2024 and is projected to reach US$9 Billion by 2030, growing at a CAGR of 20.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The growth of AI-based personalization is driven by its ability to substantially enhance customer engagement and improve conversion rates. By delivering content and recommendations that align closely with individual interests and needs, businesses not only boost engagement but also foster deeper brand loyalty and customer advocacy. The technology's capacity to refine customer interactions leads to higher conversion rates, as personalized engagements based on previous behaviors encourage impulse buys and facilitate effective cross-selling and upselling strategies. Furthermore, AI algorithms can meticulously map out customer journeys, identifying crucial interaction points and optimizing content delivery at each stage to guide customers smoothly towards making a purchase, enhancing overall customer experience and satisfaction.
Several factors are propelling the adoption of AI-based personalization across various industries. Increased consumer expectations for personalized experiences push businesses to adopt these technologies to stay competitive. Additionally, the strategic shift towards omnichannel marketing requires consistent personalized interactions across all platforms - from web and mobile to social media and physical stores - making AI personalization indispensable. Regulatory compliance with laws like GDPR and CCPA also drives businesses towards AI personalization technologies that offer robust data protection and consent management tools, ensuring data privacy and building customer trust. Lastly, the integration of AI personalization with Customer Data Platforms (CDPs) enables businesses to utilize unified customer profiles and behavioral data to deliver even more targeted and effective personalized experiences, highlighting the growing synergy between advanced AI applications and digital marketing strategies.
Global Artificial Intelligence (AI) Based Personalization Market - Key Trends and Drivers Summarized
Artificial Intelligence (AI) based personalization is transforming how businesses interact with their customers by leveraging AI algorithms to analyze extensive customer data. This technology enables organizations to discern individual behaviors, preferences, and purchasing patterns in real-time, providing a sophisticated understanding that empowers businesses to tailor experiences across multiple touchpoints effectively. For instance, online retailers utilize AI-based personalization to offer product recommendations, dynamic pricing, and targeted promotions based on a user's browsing and purchasing history, which significantly enhances the shopping experience and boosts sales. Similarly, streaming services use these technologies to deliver content recommendations tailored to individual viewer preferences, increasing engagement and retention. Marketing platforms also benefit from AI personalization by enabling the creation of customized email campaigns and social media ads, improving relevance and efficiency in audience targeting.The growth of AI-based personalization is driven by its ability to substantially enhance customer engagement and improve conversion rates. By delivering content and recommendations that align closely with individual interests and needs, businesses not only boost engagement but also foster deeper brand loyalty and customer advocacy. The technology's capacity to refine customer interactions leads to higher conversion rates, as personalized engagements based on previous behaviors encourage impulse buys and facilitate effective cross-selling and upselling strategies. Furthermore, AI algorithms can meticulously map out customer journeys, identifying crucial interaction points and optimizing content delivery at each stage to guide customers smoothly towards making a purchase, enhancing overall customer experience and satisfaction.
Several factors are propelling the adoption of AI-based personalization across various industries. Increased consumer expectations for personalized experiences push businesses to adopt these technologies to stay competitive. Additionally, the strategic shift towards omnichannel marketing requires consistent personalized interactions across all platforms - from web and mobile to social media and physical stores - making AI personalization indispensable. Regulatory compliance with laws like GDPR and CCPA also drives businesses towards AI personalization technologies that offer robust data protection and consent management tools, ensuring data privacy and building customer trust. Lastly, the integration of AI personalization with Customer Data Platforms (CDPs) enables businesses to utilize unified customer profiles and behavioral data to deliver even more targeted and effective personalized experiences, highlighting the growing synergy between advanced AI applications and digital marketing strategies.
Report Scope
The report analyzes the Artificial Intelligence (AI) Based Personalization market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments
Application (Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization, Other Applications).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Website Personalization Application segment, which is expected to reach US$4.1 Billion by 2030 with a CAGR of a 23%. The Display Ads Personalization Application segment is also set to grow at 19.3% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $788.2 Million in 2024, and China, forecasted to grow at an impressive 19.1% CAGR to reach $1.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Accenture PLC, Acquia, Inc., Algonomy Software Private Limited, Amazon Web Services, Inc., Bloomreach and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Artificial Intelligence (AI) Based Personalization Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Artificial Intelligence (AI) Based Personalization Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Artificial Intelligence (AI) Based Personalization Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 23 major companies featured in this Artificial Intelligence (AI) Based Personalization market report include:
- Accenture PLC
- Acquia, Inc.
- Algonomy Software Private Limited
- Amazon Web Services, Inc.
- Bloomreach
- Frosmo
- Oracle Corporation
- Verint Systems, Inc.
- ZS Associates, Inc.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
REST OF EUROPE
ASIA-PACIFIC
REST OF WORLD
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Accenture PLC
- Acquia, Inc.
- Algonomy Software Private Limited
- Amazon Web Services, Inc.
- Bloomreach
- Frosmo
- Oracle Corporation
- Verint Systems, Inc.
- ZS Associates, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 210 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 2.9 Billion |
| Forecasted Market Value ( USD | $ 9 Billion |
| Compound Annual Growth Rate | 20.8% |
| Regions Covered | Global |
