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Artificial Intelligence (AI) Based Personalization - Global Strategic Business Report

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    Report

  • 210 Pages
  • September 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5968947
The global market for Artificial Intelligence (AI) Based Personalization is estimated at US$2.4 Billion in 2023 and is projected to reach US$9.0 Billion by 2030, growing at a CAGR of 20.8% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Several factors are propelling the adoption of AI-based personalization across various industries. Increased consumer expectations for personalized experiences push businesses to adopt these technologies to stay competitive. Additionally, the strategic shift towards omnichannel marketing requires consistent personalized interactions across all platforms - from web and mobile to social media and physical stores - making AI personalization indispensable. Regulatory compliance with laws like GDPR and CCPA also drives businesses towards AI personalization technologies that offer robust data protection and consent management tools, ensuring data privacy and building customer trust. Lastly, the integration of AI personalization with Customer Data Platforms (CDPs) enables businesses to utilize unified customer profiles and behavioral data to deliver even more targeted and effective personalized experiences, highlighting the growing synergy between advanced AI applications and digital marketing strategies.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Website Personalization Application segment, which is expected to reach US$4.1 Billion by 2030 with a CAGR of a 23.0%. The Display Ads Personalization Application segment is also set to grow at 19.3% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $638.8 Million in 2023, and China, forecasted to grow at an impressive 19.2% CAGR to reach $1.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Artificial Intelligence (AI) Based Personalization Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Artificial Intelligence (AI) Based Personalization Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Artificial Intelligence (AI) Based Personalization Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Accenture PLC, Acquia, Inc., Algonomy Software Private Limited, and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 23 Featured):

  • Accenture PLC
  • Acquia, Inc.
  • Algonomy Software Private Limited
  • Amazon Web Services, Inc.
  • Bloomreach
  • Frosmo
  • Oracle Corporation
  • Verint Systems, Inc.
  • ZS Associates, Inc.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Artificial Intelligence (AI) Based Personalization - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Expanding E-commerce Sector Drives Adoption of AI-Based Personalization
  • Here’s How AI Personalization Enhances Customer Experience Across Digital Platforms
  • Advancements in Predictive Analytics Propel Growth in Personalized Marketing
  • Increased Demand for Personalized Content Generation Strengthens Business Case for AI
  • Here’s the Story Behind AI Personalization in Financial Services
  • Adoption of AI Personalization in Healthcare Throws the Spotlight On Customized Patient Care
  • Growing Use of Voice Assistants and Smart Devices Expands Opportunities for AI Personalization
  • AI Personalization Transforms the Education Sector
  • Integration of AI Personalization in Mobile Applications Spurs User Engagement
  • AI Personalization in Gaming: Creating Dynamic and Immersive Experiences
  • Emergence of Real-Time Personalization in Advertising Throws the Spotlight On Media and Entertainment
  • Here’s How AI Personalization is Reshaping Travel and Hospitality Services
  • Privacy Regulations and Data Protection: Navigating Through Challenges in AI Personalization
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Artificial Intelligence (AI) Based Personalization Market Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for Artificial Intelligence (AI) Based Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 4: World 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2022, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Website Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Website Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 7: World 8-Year Perspective for Website Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Display Ads Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Display Ads Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 10: World 8-Year Perspective for Display Ads Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Social Media Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for Social Media Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 13: World 8-Year Perspective for Social Media Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for eMail Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for eMail Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 16: World 8-Year Perspective for eMail Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 19: World 8-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Table 20: USA Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 21: USA Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 22: USA 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
CANADA
  • Table 23: Canada Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 24: Canada Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 25: Canada 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
JAPAN
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • Table 26: Japan Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 27: Japan Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 28: Japan 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
CHINA
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • Table 29: China Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 30: China Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 31: China 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
EUROPE
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Table 32: Europe Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 33: Europe Historic Review for Artificial Intelligence (AI) Based Personalization by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 34: Europe 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2022, 2024 & 2030
  • Table 35: Europe Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 36: Europe Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 37: Europe 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
FRANCE
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • Table 38: France Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 39: France Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 40: France 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
GERMANY
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • Table 41: Germany Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 42: Germany Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 43: Germany 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
ITALY
  • Table 44: Italy Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 45: Italy Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 46: Italy 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
UNITED KINGDOM
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • Table 47: UK Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 48: UK Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 49: UK 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
REST OF EUROPE
  • Table 50: Rest of Europe Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 51: Rest of Europe Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 52: Rest of Europe 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
ASIA-PACIFIC
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Table 53: Asia-Pacific Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 54: Asia-Pacific Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 55: Asia-Pacific 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
REST OF WORLD
  • Table 56: Rest of World Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 57: Rest of World Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2022 and % CAGR
  • Table 58: Rest of World 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2024 & 2030
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Accenture PLC
  • Acquia, Inc.
  • Algonomy Software Private Limited
  • Amazon Web Services, Inc.
  • Bloomreach
  • Frosmo
  • Oracle Corporation
  • Verint Systems, Inc.
  • ZS Associates, Inc.

Table Information