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Bathtub Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

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    Report

  • 116 Pages
  • August 2023
  • Region: Global
  • TechSci Research
  • ID: 5877715
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The Global Bathtub Market is experiencing strong growth due to various factors. These include the increasing use of bathtubs for hygiene and comfort purposes, as well as their growing popularity among individuals seeking a luxurious lifestyle and spacious bathrooms. Furthermore, there are emerging market opportunities for businesses specializing in custom bathtub products.

Bathtubs are essential bathroom fixtures that hold water for immersive bathing experiences. They come in a variety of styles and shapes to cater to consumer preferences. These include free-standing bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs.

According to a report by the Portland Water Bureau, the amount of water used during a bath depends on the bathtub's size and the water level chosen by the user. Over time, conventional bathtubs have become smaller, with modern bathtubs typically holding between 30 and 45 gallons of water. Those who fill the tub halfway will use approximately 30 gallons, while those who fill it to or beyond the overflow valve may consume 40 to 50 gallons. Additionally, Apartment Therapy states that freestanding bathtubs were the most sought-after bathroom feature for self-care and relaxation in 2021. This is attributed to their visually appealing and calming aesthetics, characterized by sleek and clean lines. As a result, the global demand for bathtubs has increased, driven by this rising trend.

The expansion of the hospitality industry also contributes to market growth. With the growing number of people traveling globally, there is an increased demand for hospitality services. This motivates major companies to offer top-notch services at reasonable prices. Moreover, the hospitality sector is installing bathtubs equipped with spa and skincare amenities to enhance comfort and relaxation, thereby providing customers with superior services. Consequently, the expanding hospitality industry, coupled with the rise in travel, fuels the global demand for both affordable and luxurious bathtubs throughout the forecast period.

The rising tide of technological advancements is propelling market growth in the bathtub industry. Prominent manufacturers are focusing their efforts on introducing cutting-edge technologies to offer customers innovative products. For example, Kohler has recently unveiled the PerfectFill technology bathtub, equipped with voice command functionality powered by Alexa. By leveraging a drain kit and digital valve, the PerfectFill system can precisely adjust water depth and temperature, providing a truly customizable bathing experience. This emphasis on technological innovation, coupled with strategic product launches, is creating exciting new opportunities in the bathtub market, offering consumers spa-like therapy and unparalleled comfort. As a result, the global demand for bathtubs is poised to surge in the forecast period, driven by the expanding wave of technological advancements.

Furthermore, the increasing desire for luxurious products is also contributing to the market's growth. Bathtubs, serving as the focal point of bathrooms, have become a symbol of opulence and modernity. In recent years, individuals have been investing in remodeling their small yet luxurious bathrooms to reflect this new lifestyle approach. Moreover, the demand for bathtubs in high-end hotels, luxury accommodations, and resorts is expected to drive construction activities, further boosting the bathtub market on a global scale.

Market Segmentation

The global bathtub market is segmented based on product type, material, end user, distribution channel, region and competitive landscape. The market is divided into free-standing bathtub, alcove bathtub, drop-in bathtub, and corner bathtub based on product type. Based on material, the market is further divided into marble, acrylic, ceramic, and others (cast iron, fiberglass). Based on the End User, the market is segmented into residential and commercial. Based on distribution channel, the market is fragmented into retail, distributor & dealer sales, exclusive stores, online, and directs sales.

Company Profiles

Americh, Inc., Jacuzzi Inc., Jaquar Group, Kohler Co., Ove Decors ULC, RAK Ceramics P.J.S.C., Roca Sanitario, S.A., TOTO Ltd., American Bath Group, LLC, Duravit AG are among the major market players in the global bathtub market.

Report Scope

In this report, the global bathtub market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Bathtub Market, by Product Type:

  • Free-Standing Bathtub
  • Alcove Bathtub
  • Drop-In Bathtub
  • Corner Bathtub

Global Bathtub Market, by Material Type:

  • Marble
  • Acrylic
  • Ceramic
  • Others

Global Bathtub Market, by End User:

  • Residential
  • Commercial

Global Bathtub Market, by Distribution Channel:

  • Retail
  • Distributor & Dealer Sales
  • Exclusive Stores
  • Online
  • Direct Sales

Global Bathtub Market, by Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa
  • South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global bathtub market.

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The following customization options are available for the report:
  • Detailed analysis and profiling of additional market players (up to five).


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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Challenges Faced After Purchase
5. Global Bathtub Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Free-Standing Bathtub, Alcove Bathtub, Drop-In Bathtub, and Corner Bathtub)
5.2.2. By Material Market Share Analysis (Marble, Acrylic, Ceramic, and Others (Cast Iron, Fiberglass))
5.2.3. By End User Market Share Analysis (Residential, Commercial)
5.2.4. By Distribution Channel Market Share Analysis (Retail, Distributor & Dealer Sales, Exclusive Stores, Online, Directs Sales)
5.2.5. By Regional Market Share Analysis
5.2.5.1. North America Market Share Analysis
5.2.5.2. Asia-Pacific Market Share Analysis
5.2.5.3. Europe Market Share Analysis
5.2.5.4. Middle East & Africa Market Share Analysis
5.2.5.5. South America Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Bathtub Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Material Market Mapping & Opportunity Assessment
5.3.3. By End User Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. North America Bathtub Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Material Market Share Analysis
6.2.3. By End User Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Bathtub Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.1.2. By Volume
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Product Type Market Share Analysis
6.2.5.1.2.2. By Material Market Share Analysis
6.2.5.1.2.3. By End User Market Share Analysis
6.2.5.1.2.4. By Distribution Channel Market Share Analysis
6.2.5.2. Canada Bathtub Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.1.2. By Volume
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Product Type Market Share Analysis
6.2.5.2.2.2. By Material Market Share Analysis
6.2.5.2.2.3. By End User Market Share Analysis
6.2.5.2.2.4. By Distribution Channel Market Share Analysis
6.2.5.3. Mexico Bathtub Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.1.2. By Volume
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Product Type Market Share Analysis
6.2.5.3.2.2. By Material Market Share Analysis
6.2.5.3.2.3. By End User Market Share Analysis
6.2.5.3.2.4. By Distribution Channel Market Share Analysis
7. Europe Bathtub Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Material Market Share Analysis
7.2.3. By End User Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. Germany Bathtub Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.1.2. By Volume
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Product Type Market Share Analysis
7.2.5.1.2.2. By Material Market Share Analysis
7.2.5.1.2.3. By End User Market Share Analysis
7.2.5.1.2.4. By Distribution Channel Market Share Analysis
7.2.5.2. France Bathtub Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.1.2. By Volume
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Product Type Market Share Analysis
7.2.5.2.2.2. By Material Market Share Analysis
7.2.5.2.2.3. By End User Market Share Analysis
7.2.5.2.2.4. By Distribution Channel Market Share Analysis
7.2.5.3. United Kingdom Bathtub Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.1.2. By Volume
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Product Type Market Share Analysis
7.2.5.3.2.2. By Material Market Share Analysis
7.2.5.3.2.3. By End User Market Share Analysis
7.2.5.3.2.4. By Distribution Channel Market Share Analysis
7.2.5.4. Italy Bathtub Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.1.2. By Volume
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Product Type Market Share Analysis
7.2.5.4.2.2. By Material Market Share Analysis
7.2.5.4.2.3. By End User Market Share Analysis
7.2.5.4.2.4. By Distribution Channel Market Share Analysis
7.2.5.5. Spain Bathtub Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.1.2. By Volume
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Product Type Market Share Analysis
7.2.5.5.2.2. By Material Market Share Analysis
7.2.5.5.2.3. By End User Market Share Analysis
7.2.5.5.2.4. By Distribution Channel Market Share Analysis
8. Asia Pacific Bathtub Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Material Market Share Analysis
8.2.3. By End User Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Bathtub Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.1.2. By Volume
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Product Type Market Share Analysis
8.2.5.1.2.2. By Material Market Share Analysis
8.2.5.1.2.3. By End User Market Share Analysis
8.2.5.1.2.4. By Distribution Channel Market Share Analysis
8.2.5.2. India Bathtub Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.1.2. By Volume
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Product Type Market Share Analysis
8.2.5.2.2.2. By Material Market Share Analysis
8.2.5.2.2.3. By End User Market Share Analysis
8.2.5.2.2.4. By Distribution Channel Market Share Analysis
8.2.5.3. Japan Bathtub Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.1.2. By Volume
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Product Type Market Share Analysis
8.2.5.3.2.2. By Material Market Share Analysis
8.2.5.3.2.3. By End User Market Share Analysis
8.2.5.3.2.4. By Distribution Channel Market Share Analysis
8.2.5.4. South Korea Bathtub Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.1.2. By Volume
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Product Type Market Share Analysis
8.2.5.4.2.2. By Material Market Share Analysis
8.2.5.4.2.3. By End User Market Share Analysis
8.2.5.4.2.4. By Distribution Channel Market Share Analysis
8.2.5.5. Australia Bathtub Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.1.2. By Volume
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Product Type Market Share Analysis
8.2.5.5.2.2. By Material Market Share Analysis
8.2.5.5.2.3. By End User Market Share Analysis
8.2.5.5.2.4. By Distribution Channel Market Share Analysis
9. Middle East & Africa Bathtub Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Material Market Share Analysis
9.2.3. By End User Market Share Analysis
9.2.4. By Distribution Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. Saudi Arabia Bathtub Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.1.2. By Volume
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Product Type Market Share Analysis
9.2.5.1.2.2. By Material Market Share Analysis
9.2.5.1.2.3. By End User Market Share Analysis
9.2.5.1.2.4. By Distribution Channel Market Share Analysis
9.2.5.2. UAE Bathtub Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.1.2. By Volume
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Product Type Market Share Analysis
9.2.5.2.2.2. By Material Market Share Analysis
9.2.5.2.2.3. By End User Market Share Analysis
9.2.5.2.2.4. By Distribution Channel Market Share Analysis
9.2.5.3. South Africa Bathtub Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.1.2. By Volume
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Product Type Market Share Analysis
9.2.5.3.2.2. By Material Market Share Analysis
9.2.5.3.2.3. By End User Market Share Analysis
9.2.5.3.2.4. By Distribution Channel Market Share Analysis
9.2.5.4. Turkey Bathtub Market Outlook
9.2.5.4.1. Market Size & Forecast
9.2.5.4.1.1. By Value
9.2.5.4.1.2. By Volume
9.2.5.4.2. Market Share & Forecast
9.2.5.4.2.1. By Product Type Market Share Analysis
9.2.5.4.2.2. By Material Market Share Analysis
9.2.5.4.2.3. By End User Market Share Analysis
9.2.5.4.2.4. By Distribution Channel Market Share Analysis
10. South America Bathtub Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Material Market Share Analysis
10.2.3. By End User Market Share Analysis
10.2.4. By Distribution Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1. Brazil Bathtub Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.1.2. By Volume
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Product Type Market Share Analysis
10.2.5.1.2.2. By Material Market Share Analysis
10.2.5.1.2.3. By End User Market Share Analysis
10.2.5.1.2.4. By Distribution Channel Market Share Analysis
10.2.5.2. Colombia Bathtub Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.1.2. By Volume
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Product Type Market Share Analysis
10.2.5.2.2.2. By Material Market Share Analysis
10.2.5.2.2.3. By End User Market Share Analysis
10.2.5.2.2.4. By Distribution Channel Market Share Analysis
10.2.5.3. Argentina Bathtub Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.1.2. By Volume
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Product Type Market Share Analysis
10.2.5.3.2.2. By Material Market Share Analysis
10.2.5.3.2.3. By End User Market Share Analysis
10.2.5.3.2.4. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Extensive Use of Bathtubs in Hospitality Industry
11.1.2. Increasing Demand of Luxurious Products
11.1.3. Rising Standard of Living
11.2. Challenges
11.2.1. Increase in Trend of Walk-In Showers
11.2.2. Rising Number of Bathtub Accidents
12. Impact of COVID-19 on Global Bathtub Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Rising Demand for Luxurious Accommodation
13.2. Rising Technological Advancement
13.3. Increasing Demand of Smart Housing Facilities
13.4. Availability of Innovative Bathtubs
13.5. Demand of Huge Bathroom Space
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Americh, Inc.
16.1.1.1. Company Details
16.1.1.2. Products
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Jacuzzi Inc.
16.1.2.1. Company Details
16.1.2.2. Products
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Jaquar Group
16.1.3.1. Company Details
16.1.3.2. Products
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Kohler Co.
16.1.4.1. Company Details
16.1.4.2. Products
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Ove Decors ULC
16.1.5.1. Company Details
16.1.5.2. Products
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. RAK Ceramics P.J.S.C.
16.1.6.1. Company Details
16.1.6.2. Products
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Roca Sanitario, S.A.
16.1.7.1. Company Details
16.1.7.2. Products
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. TOTO Ltd.
16.1.8.1. Company Details
16.1.8.2. Products
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. American Bath Group, LLC
16.1.9.1. Company Details
16.1.9.2. Products
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Duravit AG
16.1.10.1. Company Details
16.1.10.2. Products
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Distribution Channel
18. About the Analyst & Disclaimer
(Note: The list of companies can be customized based on requirments.)

Companies Mentioned

  • Americh, Inc.
  • Jacuzzi Inc.
  • Jaquar Group
  • Kohler Co.
  • Ove Decors ULC
  • RAK Ceramics P.J.S.C.
  • Roca Sanitario, SA
  • TOTO Ltd.
  • American Bath Group, LLC
  • Duravit AG

Table Information

Report AttributeDetails
No. of Pages116
PublishedAugust 2023
Forecast Period2022 - 2028
Estimated Market Value ( USD ) in 2022 $ 10.23 Billion
Forecasted Market Value ( USD ) by 2028 $ 14.5 Billion
Compound Annual Growth Rate4.6%
Regions CoveredGlobal
No. of Companies Mentioned10

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