US Personal Audio Smart Product Market

Report
January 2023
Region: United States
Parks Associates
ID: 5877792

The popularity of personal audio headsets has grown in recent years due to advancements with Bluetooth technology, dynamic listening features, improved form factors, and high-quality user experiences.

This Smart Product Market Assessment explores consumer adoption and use of personal audio devices such as wired and wireless earbuds and headphones. It also provides trending information for the past 3 years and intentions for the next year.

Key Questions Addressed:

What is the current landscape for personal audio devices?
What are the consumer trends in the personal audio market?
What factors are driving growth in the personal audio market?
Who are the key players in the personal audio market?
What have adoption trends been since 2020 and what are consumer intentions for both earbuds and headphones?

Survey Methodology and DefinitionsKey Terms and Definitions

Executive Summary

Average # or Personal Audio Device
Owned Per Internet HHs vs. Owing HHs
Personal Audio Device Most Often Used
Personal Audio Top Use Cases
Important Features for Future Headphones & Earbuds Purchase
High Satisfaction with Audio Devices by Wire Segments
Key Features of Determining Headphones & Earbuds Purchase

Industry Benchmarks

Top Market Players
Market Trends
Market Drivers
Market Barriers

Adoption Trends

Household Adoption of Personal Audio Devices
Average Personal Audio Device Owned
Household Adoption of Personal Audio Devices
Personal Audio Devices Purchased in the Last 6 Months
Consumer Landscape: Audio Device Intentions
Personal Audio Device Purchase Intentions for Next 6 Months
Top Brands of Wireless Earbuds Purchased or Received
Top Brands of Wireless Headphones Purchased or Received
Top Brands of Wireless Earbuds Purchased or Received by Smartphone Ecosystem/Brand
Top Brands of Wireless Headphones Purchased or Received by Smartphone Ecosystem/Brand
Audio Device Average Purchase Prices
Audio Devices Purchase Location

Household Use of Personal Audio Devices

Headphones & Earbuds Usage by Owners
Type of Headphones & Earbuds Used
Most Often Used Headphones & Earbuds
Personal Audio Devices Use Cases Overall
Headphones & Earbuds Usage
Devices Preference for Personal Audio Use
Headphones & Earbuds Features User Experience
High Satisfaction with Audio Devices by Wire Segments
High Satisfaction with Audio Devices by Most Often Used Device
High Satisfaction with Audio Devices by Most Often Used Device
Key Features of Determining Headphones & Earbuds Purchase
Key Features of Determining Selection by Wire Segments
Key Features of Determining Selection by Type of Devices
Important Features for Future Headphones & Earbuds Purchase
Must-Have Features for Future Purchase by Wire Segments
Must-Have Features for Future Purchase by Type of Devices

Demographics

Most Often Used Headphones & Earbuds by Age
Most Often Used Headphones & Earbuds by Gender
Most Often Used Headphones & Earbuds by Income
Most Often Used Headphones & Earbuds by Children at Home
Wireless Audio Devices Household Adoption by Adoption Segments

Appendix

Key Questions Addressed:

Table of Contents

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