Facial Steamer Market Report 2024

This Facial Steamer market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The facial steamer market size has grown rapidly in recent years. It will grow from $0.44 billion in 2023 to $0.48 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The expansion during the historical period can be linked to significant developments in home beauty technology, heightened awareness of skincare advantages, the popularity of do-it-yourself beauty treatments, the emergence of wellness trends, and the impact of celebrity endorsements.

The facial steamer market size is expected to see rapid growth in the next few years. It will grow to $0.71 billion in 2028 at a compound annual growth rate (CAGR) of 10.4%. The anticipated growth during the forecast period is driven by increasing awareness of skincare, a rising demand for at-home spa experiences, advancements in steam technology, a growing interest in natural beauty remedies, and the effects of beauty trends on social media. Key trends during this period include the emergence of portable and compact models, improvements in ultrasonic and ionic technologies, a greater emphasis on eco-friendly materials, the expansion of customizable steam options, and the integration of skincare applications and devices.

The increasing prevalence of skin-related conditions is expected to drive the growth of the facial steamer market in the future. Skin-related issues encompass a range of conditions, including melanoma skin cancer, which is marked by abnormal and aggressive growth of skin cells. These problems can arise from factors such as pollution, UV radiation, poor diet, hormonal fluctuations, and insufficient hydration. Facial steamers can help mitigate skin issues by deeply cleansing pores, improving hydration, and enhancing the effectiveness of skincare products. For instance, a report from Melanoma UK, a patient support and advocacy organization in the UK, indicated in July 2022 that melanoma skin cancer deaths are projected to increase by 74%, rising from 72,886 in 2025 to 105,904 in 2040. Furthermore, by 2040, around 22,886 individuals are expected to be diagnosed with melanoma skin cancer. Therefore, the growing prevalence of skin-related issues is propelling the facial steamer market.

Leading companies in the facial steamer market are focusing on developing innovative products, such as luxury steam systems, which provide enhanced comfort and advanced features. A luxury steam system is a high-end steam generator designed for both residential and commercial use, offering customizable temperature, humidity, and aromatherapy options for a premium spa experience. For example, in September 2023, Brizo, a U.S.-based brand specializing in kitchen and bath fittings, introduced the Mystix steam system. This system delivers a luxurious, spa-like experience with its unique steam generator, incorporating technologies for rapid mist, steady steam, and proportional steam for quick heating and consistent temperature. It offers two customizable experiences, the Elemental Experience, featuring two user presets and advanced steam regulation, and the Transcendent Experience, which includes a fully connected digital interface, patented Dual Sensor Technology, and options for aromatherapy, chromotherapy, and audio therapy. With built-in Wi-Fi, Bluetooth, voice activation, and the DFC Home app, users can create up to twelve personalized presets and manage their steam shower experience remotely.

In October 2022, Naver Corporation, a South Korean internet conglomerate, acquired Poshmark Inc. for $1.2 billion. This acquisition aims to enhance Naver’s presence in the online fashion marketplace and integrate social commerce features into its ecosystem. This strategy is designed to strengthen its global e-commerce offerings and increase user engagement and sales. Poshmark Inc. is a U.S.-based manufacturer of facial steamers.

Major companies operating in the facial steamer market are Panasonic Corporation, Conair Corporation, Beurer GmbH, MedTech Life Pvt Ltd., Dr. Dennis Gross Skincare LLC, Vega, Vanity Planet, Kingdom Beauty Supplies, Homedics, Secura BV, Vicks, Healthgenie, Project E Beauty, MyPurMist, TaoTronics, Agaro Ltd., Pure Daily Care, OKACHI GLIYA, Lure Essentials, Microderm GLO.

North America was the largest region in the facial steamer market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial steamer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the facial steamer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A facial steamer is a device that releases a fine mist of warm steam aimed at the face. The steam helps to open pores, hydrate the skin, and boost circulation. It is often incorporated into skincare routines, spa services, or facial treatments. The primary function of a facial steamer is to improve skincare by softening and loosening dirt, oil, and debris trapped in the pores. Additionally, it hydrates the skin and enhances blood flow to the face.

The main types of facial steamers include face steam inhalers, face steam aromatherapy devices, facial steamers, face steam vaporizers, and facial saunas. A face steam inhaler specifically delivers warm, moist air to the face to relieve congestion and enhance respiratory health. These devices can be either tabletop or portable, and they are used in salons, beauty parlors, spas, health and wellness centers, hospitals, and more.

The facial steamer market research report is one of a series of new reports that provides facial steamer market statistics, including facial steamer industry global market size, regional shares, competitors with a facial steamer market share, detailed facial steamer market segments, market trends and opportunities, and any further data you may need to thrive in the facial steamer industry. This facial steamer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The facial steamer market consists of sales of skin scrubbers, face masks, serums and oils, facial cleansers and exfoliating tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.