The household cleaners market size was $34.14 Billion in 2021 and is estimated to reach $53.25 Billion by 2031, registering a CAGR of 4.6% from 2022 to 2031.
Household cleaner is a chemical cleaning agents designed to clean and disinfect surfaces at home. It is used for a wide variety of cleaning tasks, Including removing stains, sanitizing surfaces, and eliminating odors. Different types of household cleaning products are offered by manufacturers such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches. From powerful chemical solutions to eco-friendly alternatives, there is a wide range of household cleaners available to suit every cleaning need and preference.
Consumers are becoming more hygiene conscious and looking for effective cleaners. With the ongoing pandemic, there has been a heightened awareness of the importance of cleanliness and hygiene, which has led to an Increase in the demand for household cleaners, which is driving the growth of the market. Furthermore, to cater to the Increasing demand, manufacturers are intensively launching and distributing cleaners in the retail market.
Hypermarkets and supermarkets are the primary and the most important distribution channels due to their high penetration. In addition, specialty stores and online stores serve as popular retail channels for household cleaners. Furthermore, top players such as Reckitt Benckiser and Procter & Gamble are investing in improving their digital presence across the U.S. This is attributed to the fact that online channels are rapidly gaining popularity owing to the availability of desired brands and products coupled with easy home delivery and convenient payment options. Thus, rapid emergence of modern retail sales channel is expected to propel the growth of the household cleaners market in the upcoming years.
Natural cleaners are becoming Increasingly popular among consumers owing to Increase in consumer awareness of the potential health and environmental risks associated with traditional chemical cleaners. As consumers become more concerned about the impact of cleaning products on health and the environment, they are shifting their preference toward natural cleaners as a safer and more sustainable alternative to synthetic and harmful chemicals. Moreover, eco-friendly and sustainable lifestyles have led to an Increase in demand for natural cleaning products, Including natural cleaners. Consumers are willing to pay more for products that are eco-friendly. Therefore, Increased awareness regarding the benefits of organic products and rise in environmental pollution issues are encouraging consumers to majorly opt for natural products, which is expected to propel the growth of the household cleaners market in the upcoming years.
However, lack of consumer retention is a major challenge for household cleaner manufacturers and distributors. Many consumers tend to switch between different brands and types of household cleaners, making it difficult for companies to retain customers and maintain a loyal customer base. Major factor responsible for switching between varied brands and types of household cleaners Includes constant search for new and innovative products that offer better performance, convenience, or environmental sustainability. As a result, they may switch to a new brand or type of cleaner that offers these features. In addition, the household cleaners market is highly competitive, with many brands competing for consumer attention and market share. This can make it difficult for companies to stand out and differentiate themselves from their competitors, leading to low customer retention rates.
Increase in number of large retail stores Including supermarkets and hypermarkets in developing economies has enabled easier availability of household cleaners such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches, as these stores help Increase the sales of household cleaners. Supermarkets & hypermarkets and specialty stores have served as key distribution channels for various cleaning products. The growing retail sector in developing countries such as India, China, Chile, and Thailand is expected to create more opportunities for household cleaner manufacturers in the upcoming years.
According to the market analysis, the global household cleaners market is segmented into type, application, distribution channel, and region. By type, it is divided into surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, bleaches, and others. Depending on application, it is segregated into kitchen cleaners, bathroom cleaners, fabric care, and floor cleaners. As per distribution channel, it is fragmented into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The players in the household cleaners market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to Increase profitability and improve their position in the household cleaners market.
The key players operating in the household cleaners market Include Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., and The Procter & Gamble Company.
Household cleaner is a chemical cleaning agents designed to clean and disinfect surfaces at home. It is used for a wide variety of cleaning tasks, Including removing stains, sanitizing surfaces, and eliminating odors. Different types of household cleaning products are offered by manufacturers such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches. From powerful chemical solutions to eco-friendly alternatives, there is a wide range of household cleaners available to suit every cleaning need and preference.
Consumers are becoming more hygiene conscious and looking for effective cleaners. With the ongoing pandemic, there has been a heightened awareness of the importance of cleanliness and hygiene, which has led to an Increase in the demand for household cleaners, which is driving the growth of the market. Furthermore, to cater to the Increasing demand, manufacturers are intensively launching and distributing cleaners in the retail market.
Hypermarkets and supermarkets are the primary and the most important distribution channels due to their high penetration. In addition, specialty stores and online stores serve as popular retail channels for household cleaners. Furthermore, top players such as Reckitt Benckiser and Procter & Gamble are investing in improving their digital presence across the U.S. This is attributed to the fact that online channels are rapidly gaining popularity owing to the availability of desired brands and products coupled with easy home delivery and convenient payment options. Thus, rapid emergence of modern retail sales channel is expected to propel the growth of the household cleaners market in the upcoming years.
Natural cleaners are becoming Increasingly popular among consumers owing to Increase in consumer awareness of the potential health and environmental risks associated with traditional chemical cleaners. As consumers become more concerned about the impact of cleaning products on health and the environment, they are shifting their preference toward natural cleaners as a safer and more sustainable alternative to synthetic and harmful chemicals. Moreover, eco-friendly and sustainable lifestyles have led to an Increase in demand for natural cleaning products, Including natural cleaners. Consumers are willing to pay more for products that are eco-friendly. Therefore, Increased awareness regarding the benefits of organic products and rise in environmental pollution issues are encouraging consumers to majorly opt for natural products, which is expected to propel the growth of the household cleaners market in the upcoming years.
However, lack of consumer retention is a major challenge for household cleaner manufacturers and distributors. Many consumers tend to switch between different brands and types of household cleaners, making it difficult for companies to retain customers and maintain a loyal customer base. Major factor responsible for switching between varied brands and types of household cleaners Includes constant search for new and innovative products that offer better performance, convenience, or environmental sustainability. As a result, they may switch to a new brand or type of cleaner that offers these features. In addition, the household cleaners market is highly competitive, with many brands competing for consumer attention and market share. This can make it difficult for companies to stand out and differentiate themselves from their competitors, leading to low customer retention rates.
Increase in number of large retail stores Including supermarkets and hypermarkets in developing economies has enabled easier availability of household cleaners such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches, as these stores help Increase the sales of household cleaners. Supermarkets & hypermarkets and specialty stores have served as key distribution channels for various cleaning products. The growing retail sector in developing countries such as India, China, Chile, and Thailand is expected to create more opportunities for household cleaner manufacturers in the upcoming years.
According to the market analysis, the global household cleaners market is segmented into type, application, distribution channel, and region. By type, it is divided into surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, bleaches, and others. Depending on application, it is segregated into kitchen cleaners, bathroom cleaners, fabric care, and floor cleaners. As per distribution channel, it is fragmented into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The players in the household cleaners market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to Increase profitability and improve their position in the household cleaners market.
The key players operating in the household cleaners market Include Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., and The Procter & Gamble Company.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the household cleaners market analysis from 2021 to 2031 to identify the prevailing household cleaners market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the household cleaners market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global household cleaners market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Application
- Kitchen Cleaners
- Bathroom Cleaners
- Fabric Care
- Floor Cleaners
By Distribution Channel
- Online
- Offline
- Sub type
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Others
By Type
- Bleaches
- Other
- Surface Cleaner
- Glass Cleaner
- Toilet Bowl Cleaner
- Specialty Cleaners
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- S. C. Johnson & Son Inc.
- The Clorox Company
- Hindustan Unilever Limited
- McBride plc
- RSPL Group Pvt. Ltd.
- Godrej Consumer Products Limited
- The Procter & Gamble Company
- Reckitt Benckiser Group PLC
- Kao Corporation
- Jyothy Labs Limited
- Saraya Co. Ltd.
- Formula Corp.
- Henkel AG & Co. KGaA
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: HOUSEHOLD CLEANERS MARKET, BY TYPE
CHAPTER 5: HOUSEHOLD CLEANERS MARKET, BY APPLICATION
CHAPTER 6: HOUSEHOLD CLEANERS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: HOUSEHOLD CLEANERS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Household Cleaners Market,' The household cleaners market was valued at $34.1 billion in 2021, and is estimated to reach $53.3 billion by 2031, growing at a CAGR of 4.6% from 2022 to 2031.The global household cleaners market was valued at $34,145 million in 2021 and is projected to reach $53,254.6 million by 2031, registering a CAGR of 4.6% from 2022 to 2031.
Household cleaners are cleaning products that are used to clean and maintain cleanliness in home. They are designed to remove dirt, stains, and germs from surfaces such as floors, walls, and countertops as well as to clean items, including dishes, laundry, and appliances. Common ingredients used in household cleaners include surfactants, which help to lift and remove dirt and stains, as well as disinfectants and sanitizers, which kill germs and bacteria. Some household cleaners contain fragrances as well as colorants for aesthetic purposes. With the growing demand for natural cleaning products, manufacturers are offering natural and organic surface cleaners to cater to the increasing demand.
Key factors driving the growth of the household cleaners market include rise in number of households, high market penetration of household cleaners coupled with rapid emergence of modern retail, and increase in demand for natural cleaning products. The need for cleaning products in the housing industry, particularly in developing nations, is increasing. For example, the Chinese and Indian governments are developing new plans to house low- and middle-income individuals. Furthermore, expansion in the real estate industry supports market growth. Moreover, increase in the adoption of ecofriendly and high-performance products, such as specialty cleaners, and surface cleaners is expected to propel the growth of the market. With increase in construction activities and increase in number of households, the demand for cleaning products such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches is fueling the market growth in Asian countries such as India and China. With increase in disposable income and changing lifestyle of consumers, the inclining toward household cleaners over the traditional cleaner to maintain hygiene and cleanliness is rising.
A rapidly increasing number of large retail stores including supermarkets and hypermarkets in developing economies has enabled easier availability of household cleaners such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches, as these stores help increase the sales of household cleaners. Supermarkets & hypermarkets and specialty stores have served key distribution points for various cleaning products. The growing retail sector in developing countries such as India, China, Chile, Thailand, and other developing countries is expected to create more opportunities for household cleaners manufacturers in the upcoming years.
However, lack of consumer retention is a major challenge for household cleaners manufacturers and distributors. Many consumers tend to switch between different brands and types of household cleaners, making it difficult for companies to retain customers and maintain a loyal customer base. There are several factors why consumers may switch between different brands and types of household cleaners such as many consumers are constantly searching for new and innovative products that offer better performance, convenience, or environmental sustainability. As a result, they may switch to a new brand or type of cleaner that offers these features. In addition, the household cleaners market is highly competitive, with many brands vying for consumer attention and market share. This can make it difficult for companies to stand out and differentiate themselves from their competitors, leading to low customer retention rates.
According to the market analysis, the global household cleaners market is segmented into type, application, distribution channel, and region. By type, the market is divided into surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, bleaches, and others. Depending on application, the market is divided into kitchen cleaners, bathroom cleaners, fabric care, and floor cleaners. As per distribution channel, the market is divided into online and offline. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The key players profiled in the household cleaners market analysis include Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., and The Procter & Gamble Company.
Key Market Insights
- By type, the surface cleaners segment was the highest revenue contributor to the market and is estimated to reach $15,437.6 million by 2031, with a CAGR of 4.1%. However, the specialty cleaners segment is estimated to be the fastest growing segment with a CAGR of 4.4% during the forecast period.
- On the basis of application, the floor cleaners segment dominated the global market and is estimated to reach $21,820.9 million by 2031, with a CAGR of 4.2%. However, the kitchen cleaners segment is expected to be the fastest growing segment during the household cleaners market forecast.
- Depending on the distribution channel, the offline segment was the highest revenue contributor to the market, with $29,232.6 million in 2021, and is estimated to reach $44,789.3 million by 2031, with a CAGR of 4.4%.
- Region wise, Asia-Pacific was the highest revenue contributor, accounting for $12,831.7 million in 2021, and is estimated to reach $20,662.8 million by 2031, with a CAGR of 4.9%.
Companies Mentioned
- S. C. Johnson & Son Inc.
- The Clorox Company
- Hindustan Unilever Limited
- McBride plc
- RSPL Group Pvt. Ltd.
- Godrej Consumer Products Limited
- The Procter & Gamble Company
- Reckitt Benckiser Group PLC
- Kao Corporation
- Jyothy Labs Limited
- Saraya Co. Ltd.
- Formula Corp.
- Henkel AG & Co. KGaA
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 290 |
| Published | May 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 34.14 Billion |
| Forecasted Market Value ( USD | $ 53.25 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
