The global electric blanket market is anticipated to reach $1.12 Billion by 2032, growing from $496.2 million in 2022 at a CAGR of 8.3% from 2023 to 2032.An electric blanket is a type of blanket that is equipped with heating elements to provide warmth. It contains insulated wires or heating components embedded within the fabric. These heating elements can be adjusted to different temperature settings, allowing the user to control the level of warmth generated by the blanket. Electric blankets are typically powered by electricity from an electrical outlet or batteries. They usually come with a control unit that allows the user to regulate the temperature and set timers for automatic shutoff.
Electric blankets allows user to directly warm themselves without having to heat an entire room. This targeted approach reduces energy waste by avoiding the need to heat unused spaces. Zoned heating feature enables individuals to adjust the heat settings based on their personal preferences, reducing the overall energy consumption. Most electric blankets are equipped with thermostats that automatically regulate the temperature. Once the desired warmth is achieved, the blanket will maintain a consistent temperature, preventing unnecessary energy usage. Some electric blankets come with energy-saving features, such as timers or automatic shut-off functions. These features allow users to set a specific time for the blanket to turn off or automatically shut off after a certain duration. Due to these energy-saving features and benefits, electric blankets have gained popularity as a cost-effective and environmentally friendly heating option for consumers concerned about energy consumption and sustainability.
Pregnant women and individuals with certain medical conditions may be advised against using electric blankets due to potential health risks. These issues can restrict the market's potential customer base and pose challenges in terms of marketing and consumer education. Electric blankets, especially if they have faulty temperature controls or are left on for prolonged periods, can potentially cause burns or exacerbate the symptoms of these conditions. Consequently, individuals with such conditions are often advised against using electric blankets. Certain medical devices, such as pacemakers, could potentially be affected by the electromagnetic fields generated by electric blankets. Although modern electric blankets generally produce low levels of electromagnetic fields, caution is advised for individuals with medical devices, as it could interfere with their proper functioning.
Electric blankets can enhance guest comfort and satisfaction in hotels and resorts, particularly during winter seasons or in colder regions. Offering electric blankets as an additional amenity can provide guests with a cozy and warm sleeping experience, ultimately improving their overall stay. Electric blankets can also be beneficial in hospitals and nursing homes, where patients may require extra warmth due to medical conditions or recovery processes. These blankets can help regulate body temperature and provide comfort to patients, contributing to their recovery and overall satisfaction. Moreover, similar to hospitals and nursing homes, assisted living facilities cater to elderly individuals who may benefit from the use of electric blankets. These blankets can help provide warmth and alleviate any discomfort associated with colder temperatures, promoting a better quality of life for the residents.
The COVID-19 pandemic has had a significant impact on the market for electric blanket. The pandemic disrupted global supply chains, affecting the manufacturing and distribution of various products, Including electric blankets. Factory closures, reduced production capacities, and transportation challenges have led to delays in the availability of certain products, potential shortages, and Increased prices in some cases. Electric blanket manufacturers may have faced difficulties due to reduced workforce, social distancing requirements, and other safety measures in factories. These factors have affected production capacities and potentially resulted in delays or decreased output. The pandemic caused disruptions in global supply chains due to factory closures, transportation restrictions, and other logistical challenges. These disruptions have affected the manufacturing, distribution, and availability of electric blankets, potentially leading to supply shortages or delays.
The key players profiled in this report Include Newell Brands Inc., Jarden Corporation, Beurer, Homefront, Dreamland, Slumberdown, Mylek, Silentnight, Lakeland, and Morphy Richards Ltd. The market players are continuously striving to achieve a dominant position in this competitive market using strategies such as collaborations and acquisitions.
Electric blankets allows user to directly warm themselves without having to heat an entire room. This targeted approach reduces energy waste by avoiding the need to heat unused spaces. Zoned heating feature enables individuals to adjust the heat settings based on their personal preferences, reducing the overall energy consumption. Most electric blankets are equipped with thermostats that automatically regulate the temperature. Once the desired warmth is achieved, the blanket will maintain a consistent temperature, preventing unnecessary energy usage. Some electric blankets come with energy-saving features, such as timers or automatic shut-off functions. These features allow users to set a specific time for the blanket to turn off or automatically shut off after a certain duration. Due to these energy-saving features and benefits, electric blankets have gained popularity as a cost-effective and environmentally friendly heating option for consumers concerned about energy consumption and sustainability.
Pregnant women and individuals with certain medical conditions may be advised against using electric blankets due to potential health risks. These issues can restrict the market's potential customer base and pose challenges in terms of marketing and consumer education. Electric blankets, especially if they have faulty temperature controls or are left on for prolonged periods, can potentially cause burns or exacerbate the symptoms of these conditions. Consequently, individuals with such conditions are often advised against using electric blankets. Certain medical devices, such as pacemakers, could potentially be affected by the electromagnetic fields generated by electric blankets. Although modern electric blankets generally produce low levels of electromagnetic fields, caution is advised for individuals with medical devices, as it could interfere with their proper functioning.
Electric blankets can enhance guest comfort and satisfaction in hotels and resorts, particularly during winter seasons or in colder regions. Offering electric blankets as an additional amenity can provide guests with a cozy and warm sleeping experience, ultimately improving their overall stay. Electric blankets can also be beneficial in hospitals and nursing homes, where patients may require extra warmth due to medical conditions or recovery processes. These blankets can help regulate body temperature and provide comfort to patients, contributing to their recovery and overall satisfaction. Moreover, similar to hospitals and nursing homes, assisted living facilities cater to elderly individuals who may benefit from the use of electric blankets. These blankets can help provide warmth and alleviate any discomfort associated with colder temperatures, promoting a better quality of life for the residents.
The COVID-19 pandemic has had a significant impact on the market for electric blanket. The pandemic disrupted global supply chains, affecting the manufacturing and distribution of various products, Including electric blankets. Factory closures, reduced production capacities, and transportation challenges have led to delays in the availability of certain products, potential shortages, and Increased prices in some cases. Electric blanket manufacturers may have faced difficulties due to reduced workforce, social distancing requirements, and other safety measures in factories. These factors have affected production capacities and potentially resulted in delays or decreased output. The pandemic caused disruptions in global supply chains due to factory closures, transportation restrictions, and other logistical challenges. These disruptions have affected the manufacturing, distribution, and availability of electric blankets, potentially leading to supply shortages or delays.
The key players profiled in this report Include Newell Brands Inc., Jarden Corporation, Beurer, Homefront, Dreamland, Slumberdown, Mylek, Silentnight, Lakeland, and Morphy Richards Ltd. The market players are continuously striving to achieve a dominant position in this competitive market using strategies such as collaborations and acquisitions.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the electric blanket market analysis from 2022 to 2032 to identify the prevailing electric blanket market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the electric blanket market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global electric blanket market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Size
- Twin
- Full
- Queen
- King
By Material
- Polyester
- Cotton
- Fleece
- Faux Fur
- Others
By Heat Setting
- Low
- Medium
- High
By Distribution Channel
- Online
- Offline
By End-User
- Household
- Hotel
- Hospital
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- Russia
- Italy
- Poland
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Malaysia
- Australia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Chile
- Argentina
- Rest of Latin America
Key Market Players
- Beurer GmbH.
- Dreamland
- homefront
- Jarden Corporation
- Lakeland Inc.
- Morphy Richards Ltd.
- Mylek
- Newell Brands Inc.
- Silentnight
- Slumberdown
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ELECTRIC BLANKET MARKET, BY MATERIAL
CHAPTER 5: ELECTRIC BLANKET MARKET, BY SIZE
CHAPTER 6: ELECTRIC BLANKET MARKET, BY HEAT SETTING
CHAPTER 7: ELECTRIC BLANKET MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: ELECTRIC BLANKET MARKET, BY END-USER
CHAPTER 9: ELECTRIC BLANKET MARKET, BY REGION
CHAPTER 10: COMPETITIVE LANDSCAPE
CHAPTER 11: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Electric Blanket Market,' The electric blanket market was valued at $496.20 million in 2022, and is estimated to reach $1.1 billion by 2032, growing at a CAGR of 8.3% from 2023 to 2032. An electric blanket is a type of blanket that contains integrated electrical heating elements. It is designed to provide warmth and comfort by generating heat when plugged into an electrical outlet. The heating elements in an electric blanket are often thin and flexible wires or carbon fibers that are evenly distributed throughout the blanket. These elements are insulated and embedded within the layers of fabric, ensuring that the heat is distributed evenly across the surface. Electric blankets can be placed on top of a regular bed sheet or used as a standalone blanket.Electric blankets are often marketed for their potential health benefits. The controlled heat they provide can help alleviate muscle tension, joint pain, and promote better sleep by creating a warm and soothing environment. Some electric blankets even feature therapeutic elements such as heat therapy or massage functions. Moreover, electric blankets are known for their ability to provide controlled heat, which can help relax muscles and alleviate tension. The warmth generated by the blanket can also soothe joint pain and stiffness, providing comfort to individuals dealing with conditions like arthritis or muscle soreness. The heat produced by electric blankets can promote better blood circulation throughout the body. Enhanced blood flow can aid in the delivery of oxygen and nutrients to the muscles and joints, helping to reduce inflammation and accelerate the healing process. Furthermore, some electric blankets come with additional features such as heat therapy or massage functions. Heat therapy involves the application of controlled heat to specific areas of the body to relieve pain, relax muscles, and increase flexibility. Massage functions can further enhance the therapeutic benefits by providing soothing vibrations or gentle kneading motions.
However, electric blankets tend to be more expensive than traditional blankets due to the incorporation of electrical components. The higher price point can deter price-sensitive consumers and limit market penetration. Affordability remains a significant factor affecting the adoption of electric blankets. The higher cost of electric blankets compared to traditional blankets can discourage price-sensitive consumers from considering them as an option. This limited target market can hinder broader adoption and growth potential. Consumers have various alternatives and substitutes to electric blankets, such as traditional blankets, comforters, heating pads, or simply adjusting room temperature. The availability of these alternatives at lower price points can make it challenging for electric blankets to compete and gain widespread adoption.
There is an opportunity for electric blanket manufacturers to develop and market energy-efficient products due to the rising focus on sustainability and energy efficiency. Consumers are becoming more conscious of their environmental impact and are likely to prefer electric blankets that consume less energy. Electric blanket manufacturers can invest in R&D to create innovative technologies that reduce energy consumption while maintaining optimal heating performance. This could involve using advanced heating elements, improved insulation materials, or smart controls that optimize energy usage based on individual preferences. These factors are anticipated to boost market growth in the upcoming years.
The electric blanket market share is segmented on the basis of material, size, heat setting, distribution channel, end user, and region. By material, it is classified into polyester, cotton, fleece, faux fur, and others. By size, it is classified into twin, full, queen, and king. By heat setting, it is classified into low, medium, and high. By distribution channel, it is classified into online and offline. By end user, it is classified household, hotel, and hospital. By region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America.
The key players profiled in the electric blanket market report include Newell Brands Inc., Jarden Corporation, Beurer, Homefront, Dreamland, Slumberdown, Mylek, Silentnight, Lakeland, and Morphy Richards Ltd.
The report offers a comprehensive analysis of the global electric blanket market trends by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market. The report also highlights the present scenario and upcoming trends & developments that are contributing toward the growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with the Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.
Impact of COVID-19 on the Global Electric Blanket Industry
The pandemic led to disruptions in global supply chains, including manufacturing, transportation, and logistics. This affected the production and distribution of electric blankets, potentially causing delays or shortages in the market.With lockdowns, social distancing measures, and increased time spent at home, consumer behavior underwent significant changes. People have sought comfort while staying indoors, which has increased the demand for electric blankets as a cozy and convenient heating solution.
The pandemic caused economic uncertainty and financial hardships for many individuals and households. This influenced consumer spending patterns, with some people being more cautious about non-essential purchases. The pandemic affected various companies and brands differently, depending on their ability to adapt to the changing market conditions and supply chain disruptions.
Since the pandemic, concerns about hygiene and safety have increased. Consumer preferences have shifted towards products that are perceived as safer, impacting the demand for electric blankets.
Key Findings of the Study
- Based on material, the polyester sub-segment emerged as the global leader in 2022 and is anticipated to be the fastest growing during the forecast period.
- Based on size, the queen sub-segment emerged as the global leader in 2022 and the king is predicted to show the fastest growth in the upcoming years.
- Based on heat setting, the medium sub-segment emerged as the global leader in 2022 and is predicted to show the fastest growth in the upcoming years.
- Based on distribution channel, the offline sub-segment emerged as the global leader in 2022 and the online is predicted to show the fastest growth in the upcoming years.
- Based on end user, the household sub-segment emerged as the global leader in 2022 and is predicted to show the fastest growth in the upcoming years.
- Based on region, the Europe market registered the highest market share in 2022 and is projected to maintain its position during the forecast period.
Companies Mentioned
- Beurer GmbH.
- Dreamland
- homefront
- Jarden Corporation
- Lakeland Inc.
- Morphy Richards Ltd.
- Mylek
- Newell Brands Inc.
- Silentnight
- Slumberdown
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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