The Global Electric Blanket Market size is expected to reach $1.5 billion by 2031, rising at a market growth of 6.8% CAGR during the forecast period.
Polyester is often more affordable compared to natural fibers like wool or cotton. This cost-effectiveness makes polyester electric blankets accessible to a broader range of consumers while providing comfort and functionality. Polyester is known for its durability and resistance to wear and tear. Polyester electric blankets are durable and can endure frequent use and washing while retaining their quality. This durability enhances their appeal as a long-term investment. Thus, the polyester segment recorded 34% revenue share in the electric blanket market in 2023.
Smart electric blankets offering programmable timers, adjustable heat settings, and remote operation cater to this demand, making them more attractive to tech-savvy consumers. Smart home devices offer a high level of customization and personalization. Electric blankets with smart features can provide personalized heating experiences based on individual preferences, contributing to their popularity among consumers who value tailored comfort solutions. Additionally, this trend leads to frequent upgrades as people look to improve their current electric blankets with the latest technology and features. In conclusion, increased disposable income is driving the growth of the market.
However, the high initial cost can limit market penetration, especially in developing or emerging markets where consumers may have lower disposable incomes. In these regions, affordability is crucial, and high-priced products may struggle to gain traction. In conclusion, the high initial cost of electric blankets impedes the market's growth.
Polyester is often more affordable compared to natural fibers like wool or cotton. This cost-effectiveness makes polyester electric blankets accessible to a broader range of consumers while providing comfort and functionality. Polyester is known for its durability and resistance to wear and tear. Polyester electric blankets are durable and can endure frequent use and washing while retaining their quality. This durability enhances their appeal as a long-term investment. Thus, the polyester segment recorded 34% revenue share in the electric blanket market in 2023.
Smart electric blankets offering programmable timers, adjustable heat settings, and remote operation cater to this demand, making them more attractive to tech-savvy consumers. Smart home devices offer a high level of customization and personalization. Electric blankets with smart features can provide personalized heating experiences based on individual preferences, contributing to their popularity among consumers who value tailored comfort solutions. Additionally, this trend leads to frequent upgrades as people look to improve their current electric blankets with the latest technology and features. In conclusion, increased disposable income is driving the growth of the market.
However, the high initial cost can limit market penetration, especially in developing or emerging markets where consumers may have lower disposable incomes. In these regions, affordability is crucial, and high-priced products may struggle to gain traction. In conclusion, the high initial cost of electric blankets impedes the market's growth.
Driving and Restraining Factors
Drivers
- Growing demand for smart home devices
- Increased disposable income
- Expansion of the hospitality industry worldwide
Restraints
- High initial cost of electric blanket
- Seasonal demand fluctuations
Opportunities
- Rising popularity of sleep optimization
- Increased urban living and small spaces
Challenges
- Competition from alternative heating solutions
- Health concerns related to electromagnetic fields
Size Outlook
Material Outlook
On the basis of material, the market is segmented into polyester, cotton, fleece, faux fur, and others. The fleece segment held 19% revenue share in the market in 2023. Fleece is known for its excellent insulating properties. It retains heat effectively, providing consistent warmth even in colder climates.
Distribution Channel Outlook
Heat Setting Outlook
By heat setting, the market is divided into low, medium, and high. The low segment procured 28% revenue share in the market in 2023. Low heat settings help prevent overheating, a common concern with higher heat settings. This is especially important for users who tend to get too warm at night or have conditions that make them more susceptible to heat-related discomfort.End User Outlook
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region generated.31% revenue share in the market. North America, particularly regions like the northeastern U.S. and Canada, experiences harsh and prolonged winter seasons.List of Key Companies Profiled
- Beurer GmBH
- Silentnight Group Limited
- Morphy Richards Ltd.
- Dreamland
- Homefront
- Lakeland Industries Inc.
- Newell Brands, Inc.
- Slumberdown
- Mylek
- Faribault Woolen Mill
Market Report Segmentation
By Distribution Channel
- Offline
- Online
By Heat Setting
- Medium
- Low
- High
By End-user
- Household
- Hotel
- Hospital
By Size
- Queen
- King
- Twin
- Full
By Material
- Polyester
- Cotton
- Fleece
- Faux Fur
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Electric Blanket Market by Distribution Channel
Chapter 5. Global Electric Blanket Market by Heat Setting
Chapter 6. Global Electric Blanket Market by End-user
Chapter 7. Global Electric Blanket Market by Size
Chapter 8. Global Electric Blanket Market by Material
Chapter 9. Global Electric Blanket Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Beurer GmBH
- Silentnight Group Limited
- Morphy Richards Ltd.
- Dreamland
- Homefront
- Lakeland Industries Inc.
- Newell Brands, Inc.
- Slumberdown
- Mylek
- Faribault Woolen Mill
Methodology
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