The global post production market is anticipated to reach $46.53 Billion by 2031, growing from $22.00 Billion in 2021 at a CAGR of 8.5% from 2022 to 2031.
Post-production, which is often used in the production of movies, television shows, or music, is the editing and finishing of recorded or filmed content. It Includes a variety of processes that come after the initial creation of the content, such as editing, color grading, sound design, visual effects, and final mastering.
The demand for post-production services has a strong connection with the expansion of the industry and is an essential component of the film and video production process. The need for post-production services Increases as more movies, TV shows, and other forms of video material are created. High-quality video content can now be produced more easily and affordably owing to developments in digital technology. Therefore, more independent filmmakers, small production companies, and streaming services are producing unique content
Companies who are unable to compete on pricing may experience reduced profit margins and decreased revenues as a result. It might be challenging for businesses to capture a sizable portion of the post-production market in a competitive market. This may cause some businesses to have trouble finding enough clients to support their operations. These factors are projected to hamper the market revenue growth during the forecast period.
As the usage of computer-generated imagery and animation in the film and television business has Increased over time, so has the demand for VFX. VFX artists can work on a range of projects, from adding minor details to Increase the realism of a scene to producing explosions and other special effects for action blockbusters. As these technologies develop, the demand for talented VFX artists who can build realism and immersion into virtual environments Increases. Visual effects are also seeing an Increase in demand in the gaming sector. High-quality VFX are necessary to improve the gaming experience as games get more complex. VFX artists may create lifelike environments or animate humans and other creatures, among other things. All these factors are anticipated to boost the post production market in upcoming years.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. The demand for cloud-based software and solutions has grown as more post-production specialists worked remotely. Companies in the post-production industry had to adjust to a remote work environment and make investments in solutions that support remote file access and collaboration. The pandemic led to production delays and cancellations, affecting the post-production market. Post-production companies had to adjust their schedules and workflows to accommodate these changes. Many companies had to cut their budgets due to the economic impact of the pandemic. This affected the post-production market, as some clients had less money to spend on post-production services.
The key players profiled in this report Include Amazon.com Inc., Animal Logic Pty Ltd., AT and T Inc., Comcast Corp., Deluxe Entertainment Services Group Inc., ErosSTX Global Corp., Framestore Ltd., Lantern Entertainment, Lions Gate Entertainment Corp., Adobe, and Netflix Inc.
Post-production, which is often used in the production of movies, television shows, or music, is the editing and finishing of recorded or filmed content. It Includes a variety of processes that come after the initial creation of the content, such as editing, color grading, sound design, visual effects, and final mastering.
The demand for post-production services has a strong connection with the expansion of the industry and is an essential component of the film and video production process. The need for post-production services Increases as more movies, TV shows, and other forms of video material are created. High-quality video content can now be produced more easily and affordably owing to developments in digital technology. Therefore, more independent filmmakers, small production companies, and streaming services are producing unique content
Companies who are unable to compete on pricing may experience reduced profit margins and decreased revenues as a result. It might be challenging for businesses to capture a sizable portion of the post-production market in a competitive market. This may cause some businesses to have trouble finding enough clients to support their operations. These factors are projected to hamper the market revenue growth during the forecast period.
As the usage of computer-generated imagery and animation in the film and television business has Increased over time, so has the demand for VFX. VFX artists can work on a range of projects, from adding minor details to Increase the realism of a scene to producing explosions and other special effects for action blockbusters. As these technologies develop, the demand for talented VFX artists who can build realism and immersion into virtual environments Increases. Visual effects are also seeing an Increase in demand in the gaming sector. High-quality VFX are necessary to improve the gaming experience as games get more complex. VFX artists may create lifelike environments or animate humans and other creatures, among other things. All these factors are anticipated to boost the post production market in upcoming years.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. The demand for cloud-based software and solutions has grown as more post-production specialists worked remotely. Companies in the post-production industry had to adjust to a remote work environment and make investments in solutions that support remote file access and collaboration. The pandemic led to production delays and cancellations, affecting the post-production market. Post-production companies had to adjust their schedules and workflows to accommodate these changes. Many companies had to cut their budgets due to the economic impact of the pandemic. This affected the post-production market, as some clients had less money to spend on post-production services.
The key players profiled in this report Include Amazon.com Inc., Animal Logic Pty Ltd., AT and T Inc., Comcast Corp., Deluxe Entertainment Services Group Inc., ErosSTX Global Corp., Framestore Ltd., Lantern Entertainment, Lions Gate Entertainment Corp., Adobe, and Netflix Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the post production market analysis from 2021 to 2031 to identify the prevailing post production market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the post production market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global post production market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Technique
- VFX
- Audio processing
- 2D-3D conversion
- Editing
- Others
By Application
- Movies
- Television
- Commercials
- Online videos
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA
Key Market Players
- Adobe
- Amazon.com Inc.
- Animal Logic Pty Ltd.
- AT and T Inc.
- Comcast Corp.
- Deluxe Entertainment Services Group Inc
- ErosSTX Global Corp.
- Netflix Inc.
- Paramount Global
- Pixel Digital Studios
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: POST PRODUCTION MARKET, BY TECHNIQUE
CHAPTER 5: POST PRODUCTION MARKET, BY APPLICATION
CHAPTER 6: POST PRODUCTION MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Post Production Market,' The post production market was valued at $22 billion in 2021, and is estimated to reach $46.5 billion by 2031, growing at a CAGR of 8.5% from 2022 to 2031.Post production is the stage after production when the filming is wrapped, and the editing of the visual and audio materials begins. Post production refers to all of the tasks associated with cutting raw footage, assembling that footage, adding music, dubbing, sound effects, and others. The post-production process is highly collaborative, across a few months to even a year, depending on the size and need of the project.
Key factors driving the growth of the post production market include an increase in advancements in technology in post-production and an increase in demand for video content. A significant amount of interest has been generated in video material through online streaming services and social media, ranging from short content like social media postings to extended content like movies and TV episodes. To manage post-production activities like editing, color grading, sound design, visual effects, and more, there is a necessity for qualified personnel. Therefore, post-production businesses and specialists are seeing a rise in demand for their services. The increase in demand for video content is projected to create more work for post-production companies and professionals and opening up new opportunities for remote work. All these factors are projected to boost the market growth during the forecast period.
Furthermore, corporate video production has experienced considerable changes, with short-form videos gaining appeal for immediately capturing viewers' attention and communicating a company' message in a clear manner. This opens up new chances for post-production companies to serve corporate clients or entrepreneurs by connecting with audiences on an emotional level through digitalized video.
An increase in the use of video editing post-production firm is a rapidly growing sector with several opportunities for employment for competent workers. The need for skilled editors is becoming more important as the demand for high-quality content on many platforms, including cinema, television, and digital media, keeps increasing. Editing, color correction, sound design, visual effects, and other services are just a few of the services that post-production companies offer to content producers. Editors with experience can work on a variety of projects, including corporate videos, feature films, and commercials. To improve the quality and impact of content and make sure it fulfils the expectations of the target audience, they use specialized software and tools. These factors are projected to create numerous growth opportunities for the key players operating in the post production market during the forecast period.
Some of the key drivers expected to fuel post-production market growth are rapid expansion in streaming media, increased production of films and television shows, and the rising trend of OTT platforms. Furthermore, increased Internet penetration, widespread usage of mobile devices, and expanding online content consumption have fueled the growth of the online video market, resulting in post-production market expansion. Furthermore, rising demand for 3D and animated films, as well as greater cloud adoption in the post-production stage, are expected to create substantial opportunities for the post-production industry.
The post production market is segmented into technique, application, and region. On the basis of technique, the market is classified into VFX, audio processing, 2D-3D conversion, editing, and others. On the basis of application, the market is divided into movies, television, commercials, and online videos. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, France, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
The key players profiled in the study include Amazon.com Inc., Animal Logic Pty Ltd., AT and T Inc., Comcast Corp., Deluxe Entertainment Services Group Inc., ErosSTX Global Corp., Framestore Ltd., Lantern Entertainment, Lions Gate Entertainment Corp., Adobe, and Netflix Inc. The major players in the market have been actively engaged in the adoption of various strategies such as acquisition, product launch, and expansion to remain competitive and gain an advantage over the competitors in the market. For instance, in June 2021, Netflix Inc., a renowned streaming media company, announced the unveiling of its first fully-owned post production unit in Mumbai that will consist of 40 offline editing rooms. The facility would have an inspiring and welcoming environment for editors, directors, sound designers, and showrunners to create their work.
Key Market Insights
- By technique, the VFX segment was the highest revenue contributor to the market in 2021 and is estimated to be the fastest growing during the forecast period.
- Based on application, the television segment was the highest revenue contributor to the market in 2021. However, the movies segment is projected to be the fastest growing during the forecast period.
- Based on region, North America was the highest revenue contributor to the market in 2021, accounting for a market size of $9,284 million
Companies Mentioned
- Adobe
- Amazon.com Inc.
- Animal Logic Pty Ltd.
- AT and T Inc.
- Comcast Corp.
- Deluxe Entertainment Services Group Inc
- ErosSTX Global Corp.
- Netflix Inc.
- Paramount Global
- Pixel Digital Studios
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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