Easy and Affordable - Consumer TrendSights Analysis, 2023

'Easy & Affordable”, published by the publisher, provides extensive insight and analysis of the Easy & Affordable trend in the consumer sector, creating new obstacles and opportunities for operators. The report includes: trend snapshot explaining where the trend lies and what sub-trends are covered; deep dive into what is happening around this trend, why it is happening, and who it is happening to; a look into how companies are navigating this trend; a future outlook for brands.

The Easy & Affordable trend, driven by consumers' desire to optimize time and money without compromising on quality, remains the second most influential mega-trend, maintaining stability in 2022 after gaining significance in Q1. Consumers are actively looking for the most cost-effective and valuable purchasing options, especially in light of the cost-of-living crisis, which has caused consumers to reassess purchasing preferences in accordance with more important demands.

Scope

• In 2023, the Easy & Affordable trend is mainly driven by macroeconomic uncertainty and the cost-of-living crisis, as consumers are forced to put affordability at the forefront of their purchasing decisions, to decide how they can best achieve value for money.
• Other core drivers include the accessibility of information and solutions to provide consumers with the easiest option to find low prices, the ease of gratification with the rise of ecommerce, and innovation from brands to cater to these needs.

Reasons to Buy

• Consumer insight focused analysis of the Easy & Affordable mega-trend in the consumer sector and what it means for operators as well as the market as a whole.
• Learn about core drivers of the market shifts and how these are likely to play out in the future from a consumer insight perspective.
• Relevant case studies will allow readers to learn from and apply lessons discovered from key developments in the market.