Smart Toilet Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Smart Toilet Market is projected to expand from USD 9.74 Billion in 2025 to USD 20.04 Billion by 2031, reflecting a CAGR of 12.78%. Defined as advanced bathroom fixtures integrating electronic components, these toilets offer enhanced functionalities such as temperature-controlled seating, automated flushing, and bidet cleansing. The market's growth is primarily driven by an intensified global focus on personal hygiene and the urgent demand for water conservation technologies within residential infrastructure. Furthermore, the rapidly aging global population serves as a crucial structural catalyst, as these units frequently provide assistive mechanisms that support independent living for the elderly, differentiating them as essential aids rather than fleeting aesthetic trends.

However, widespread market expansion faces a substantial hurdle regarding electrical connectivity, which complicates installations in older residences that lack convenient power outlets. This requirement for retrofitting often inflates initial implementation costs, potentially discouraging budget-conscious consumers. Despite these logistical challenges, professional outlooks remain positive; according to the National Kitchen & Bath Association in 2025, 84% of industry designers anticipated that self-cleaning smart toilets would become a favored option for future projects, highlighting resilient confidence in the technology's adoption despite installation barriers.

Market Drivers

The escalating global demand for sustainable and water-efficient plumbing solutions is fundamentally reshaping the industry, driving manufacturers to innovate in response to environmental concerns. Modern smart toilets increasingly incorporate greywater recycling capabilities and ultra-low flush mechanisms, transforming them from luxury items into essential conservation tools. This strategic pivot is evident in the financial performance of leading companies prioritizing eco-friendly designs; according to Kohler Co.'s August 2025 '2024 Global Impact Report', products utilizing recycled content and water-efficient technologies accounted for over $1.65 billion in sales in 2024, signaling a strong market preference that compels competitors to adopt similar metrics to remain relevant.

A second major growth trajectory is anchored by the rapid expansion of the IoT ecosystem, which is evolving the toilet into a connected wellness hub integrated with smart home networks. Consumers are prioritizing bathroom environments offering seamless automation, including app-based controls, personalized user profiles, and voice activation. According to Houzz’s '2024 U.S. Bathroom Trends Study' from July 2024, 41% of renovating homeowners installed toilets featuring high-tech capabilities, with bidet functions ranking highly. This technological integration bolsters market resilience against economic headwinds; for instance, Geberit reported a currency-adjusted net sales increase of 2.5% for the 2024 fiscal year in 2025, a growth partially attributed to the successful launch of new entry-level shower toilet models.

Market Challenges

The necessity for electrical connectivity poses a significant structural barrier to the Global Smart Toilet Market, especially regarding the vast stock of existing residential properties. Unlike traditional fixtures that rely exclusively on plumbing, smart toilets require a grounded electrical outlet nearby to power features like bidet cleansing, automated flushing, and heated seats. Since older bathrooms were rarely designed with power sources in proximity to the toilet, homeowners are often forced to undertake invasive retrofitting, turning a simple fixture replacement into a complex construction project requiring skilled labor and significantly raising the total cost of ownership.

This logistical hurdle directly constrains the addressable market by discouraging price-sensitive buyers and those unwilling to alter their electrical systems, effectively confining the technology to major renovations or new construction. The industry identifies this infrastructure deficit as a critical gap separating potential consumer interest from actual sales. According to the National Kitchen & Bath Association in 2025, 79% of surveyed design professionals acknowledged that integrated power outlets are becoming a standard requirement in bathroom projects to address this need, yet until such infrastructure becomes ubiquitous, high installation barriers will continue to limit widespread adoption outside the luxury segment.

Market Trends

The integration of AI-powered biometric health diagnostics is transforming the value proposition of smart toilets, evolving them from passive sanitary fixtures into proactive medical monitoring devices. By utilizing advanced urinalysis technology, these units track vital biomarkers such as pH balance, hydration levels, and vitamin outputs within the home, thereby negating the need for invasive clinical testing. Manufacturers are responding to consumer demand for autonomous preventative healthcare by embedding sophisticated optical and chemical sensors into the bowl; according to Withings' 'Final U-Scan Press Release' in October 2025, the company launched its miniaturized urine analysis laboratory in Europe and the United States, utilizing a design secured by 32 patent families to provide users with immediate metabolic insights.

Concurrently, the proliferation of retrofit smart bidet seat attachments is democratizing access to advanced bathroom technology by bypassing the renovation requirements and high costs associated with fully integrated systems. These attachments enable consumers to upgrade existing fixtures with premium features, such as warm-water cleansing and heated seating, without the logistical complexity of replacing the entire ceramic unit. This segment is fueling volume growth, particularly in markets where infrastructure incompatibility has historically slowed adoption. According to TOTO Ltd.'s December 2025 press release, 'Cumulative Sales of TOTO's Washlet Exceed 70 Million Units', global adoption of these retrofit units has accelerated, with the company recording its most recent 10 million shipments in just over three years to surpass the 70 million unit milestone.

Key Players Profiled in the Smart Toilet Market

• Kohler Co.
• Toto Ltd.
• Xiaomi Corporation
• Roca Sanitario SA
• LIXIL Group Corporation
• Duravit AG
• Wellis Inc.
• Masco Corporation
• Villeroy & Boch AG
• Jomoo Group

Report Scope

In this report, the Global Smart Toilet Market has been segmented into the following categories:

Smart Toilet Market, by Product Type:

• Wall Hung Toilet
• Close-Coupled Toilet
• Single Floor Standing Toilet

Smart Toilet Market, by Connectivity Type:

• Wi-Fi & Integrated Control
• Bluetooth & Remote Control

Smart Toilet Market, by Application:

• Residential
• Commercial

Smart Toilet Market, by Distribution Channel:

• Online
• Offline

Smart Toilet Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Toilet Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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