Smart Toilet Market Report 2025

This smart toilet market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The smart toilet market size has grown rapidly in recent years. It will grow from $8.84 billion in 2024 to $9.75 billion in 2025 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to early adoption of sensors, rising environmental awareness, growing emphasis on energy efficiency, urbanization, and consumer preferences for luxury.

The smart toilet market size is expected to see rapid growth in the next few years. It will grow to $14.35 billion in 2029 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to increased awareness of personal hygiene and sanitation, an aging population, environmental concerns, government initiatives and regulations, and rising disposable income. Major trends in the forecast period include technological advancements, automated flushing, self-cleaning features, temperature control, connectivity, and integration with smart home ecosystems.

The growth of the smart toilet market is expected to be driven by the increasing trend toward home remodeling and renovations. Home remodeling involves updating or improving residential spaces to enhance their functionality, aesthetics, and overall value. This trend is fueled by homeowners’ desires for personalized spaces and the rising real estate prices, making renovations a more cost-effective option compared to moving. Smart toilets, which offer features such as automatic flushing, heated seats, and self-cleaning capabilities, contribute to greater comfort and hygiene in renovated homes. According to Houzz, a US-based home remodeling and design platform, bathroom remodels were a leading project in 2022, with 25% of homeowners upgrading these spaces, up from 24% in 2021. Additionally, the median cost for primary bathroom renovations has risen to $13,500. This growing inclination toward home improvements is boosting the smart toilet market.

Companies in the smart toilet market are increasingly incorporating health monitoring features, such as electrolyte detection, to differentiate their products and meet the demand for personalized wellness solutions. Electrolyte detection allows for real-time, non-invasive monitoring of key electrolyte levels in urine, which helps users track hydration and detect potential health issues. For example, in August 2023, Synsol AG, a US-based smart health monitoring startup, introduced its second-generation smart toilet. This model integrates advanced health monitoring capabilities, including electrolyte detection and 6-lead electrocardiogram (ECG) monitoring, enabling users to perform medical-grade tests such as Na+ and K+ ion detection from the comfort of their homes.

In January 2023, Brondell, a US-based bathroom products manufacturer, acquired Nebia for an undisclosed amount. This acquisition is intended to bolster Brondell's position in the bathing category by broadening its product lineup and reinforcing its dedication to sustainable design. Nebia, also based in the US, is a provider of smart toilet products.

Major companies operating in the smart toilet market are Panasonic Corporation, Midea Group Co. Ltd., Xiaomi Corporation, Haier Group Corporation, LIXIL Group Corporation, Kohler Co., TOTO Ltd., Geberit Group, Roca Sanitario S.A., Coway Co. Ltd., Villeroy & Boch AG, Huida Sanitary Ware Co. Ltd., Duravit AG, Cera Sanitaryware Ltd., Arrow Home Group Co. Ltd, Ningbo Shunjie Sanitary Ware Co. Ltd., OVE Decors ULC, Guangdong Dongpeng Ceramic Co. Ltd., Wellis Magyarország Zrt., Brondell Inc., Jomoo Group Co. Ltd., Guangdong Hegii Sanitary Wares, Caroma Industries Limited, Dyconn Faucet.

Europe was the largest region in the smart toilet market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart toilet market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart toilet market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A smart toilet is an advanced, technologically sophisticated fixture that incorporates features such as automatic flushing, bidet functions, heated seats, and self-cleaning capabilities. It often comes equipped with sensors, remote controls, and connectivity to mobile apps, enhancing both convenience and hygiene. Some models also offer health monitoring functions, such as urine analysis or body composition tracking.

The primary types of smart toilets include wall-hung, closed-coupled, single-floor standing, one-piece, and others. A wall-hung toilet is a space-efficient fixture mounted on the wall, with its tank hidden behind the wall for a streamlined look. It includes advanced features such as bidet functions, heated seats, and automatic flushing, which improve convenience and hygiene while maximizing floor space and simplifying cleaning. This category encompasses integrated smart toilets and smart toilet seats with connectivity options such as Wi-Fi and Bluetooth, suitable for both residential and commercial applications. Distribution channels for these products include both online and offline retailers.

The smart toilet market research report is one of a series of new reports that provides smart toilet market statistics, including smart toilet industry global market size, regional shares, competitors with an smart toilet market share, detailed smart toilet market segments, market trends and opportunities, and any further data you may need to thrive in the smart toilet industry. This smart toilet market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart toilet market consists of sales of attachments that add bidet functionality, automatic toilet cleaners, odor control systems, and sensors and controls which are used in providing smart toilet services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.