Europe Online Fitness Market Outlook, 2028

Europe has seen a surge in the popularity of digital fitness platforms. These platforms offer a wide range of workout videos, live streaming classes, and personalized training programs. Some well-known examples include Fiit, Les Mills on Demand, and Freeletics. These platforms often cater to various fitness levels and preferences, from yoga and Pilates to high-intensity interval training (HIIT) and dance workouts. Mobile fitness apps have become an integral part of the European fitness culture. Apps like MyFitnessPal, Strava, and Nike Training Club help users track their workouts, nutrition, and progress. Many of these apps also offer social features, allowing users to connect with friends or join virtual fitness challenges. Social media plays a significant role in shaping the fitness culture in Europe. Fitness influencers and trainers use platforms like Instagram, TikTok, and YouTube to share workout routines, nutrition tips, and transformation stories. This has led to a more visual and aspirational aspect of fitness culture, with individuals seeking inspiration from online personalities. Wearable fitness technology, including fitness trackers and smartwatches, has gained widespread acceptance in Europe. These devices help individuals monitor their activity levels, heart rate, sleep patterns, and more. The data collected can be synced with fitness apps, creating a holistic approach to health and wellness. European online fitness culture is diverse, with various languages and cultural preferences. As a result, many fitness platforms offer content in multiple languages and cater to local fitness trends and traditions. There is a growing emphasis on making online fitness accessible and inclusive to people of all backgrounds and abilities. Many platforms offer adaptive workouts and provide modifications to accommodate different fitness levels and physical limitations. Many online fitness platforms seamlessly integrate with smart home fitness equipment, such as connected treadmills, stationary bikes, and strength training devices. This enables users to track their workouts and progress automatically and sync data with their chosen fitness apps.

According to the research report Europe Online Fitness Market Outlook, 2028, the Europe Online Fitness market is anticipated to add USD 14 Billion from 2023 to 2028. Virtual personal training became a popular option, allowing individuals to work with certified trainers remotely. These sessions often involved live video calls, personalized workout plans, and real-time feedback, offering a personalized fitness experience. European consumers were embracing hybrid workouts, combining various fitness disciplines. For example, workouts that blended elements of yoga and strength training or cardio and dance gained popularity, providing a more holistic approach to fitness. There was a growing recognition of the connection between physical and mental health. Online fitness platforms started including mindfulness and meditation content alongside physical workouts, addressing the importance of stress relief and mental well-being. Recognizing the importance of nutrition in overall fitness, several online fitness platforms in Europe have integrated meal planning and nutrition guidance into their offerings. These features often complement workout programs to provide a holistic approach to health. As Europe's population ages, online fitness platforms have developed content and programs specifically tailored to the fitness and wellness needs of seniors, addressing issues like mobility, balance, and chronic conditions. Some platforms offer in-home fitness equipment rental services, allowing users to access specialized equipment for their workouts without the need for a gym membership or a substantial upfront investment. Health and wellness challenges, such as weight loss challenges, 30-day fitness challenges, or step challenges, remain popular on online fitness platforms. These challenges encourage users to set short-term goals and maintain consistency.

Based on countries, Germany, United Kingdom, France, Italy, Spain, and Russia, among them, Germany is dominating the Europe Online Fitness market. Germany, known for its technological advancements, has seen a rapid digitalization of the fitness industry. This includes the development of fitness apps, online platforms, and wearable fitness technology. These tools have made it easier for individuals to access fitness resources, monitor their progress, and connect with trainers or communities online. There is a wide range of fitness apps and platforms available in Germany, catering to different fitness levels and interests. Some popular ones include Freeletics, Runtastic, and MyFitnessPal. These apps offer workout routines, nutrition tracking, and the ability to connect with trainers and other users for motivation and support. Many fitness enthusiasts in Germany now prefer online personal training sessions over traditional in-person sessions. Online trainers use video conferencing tools to provide customized workouts, track progress, and offer nutritional guidance. This approach is more flexible and cost-effective for many individuals. Online fitness classes have become increasingly popular, with platforms like YouTube, Zoom, and specialized fitness apps offering a wide range of options.

Live streaming offers real-time interaction between fitness instructors and participants. This engagement creates a sense of community and motivation, as users feel connected to their instructors and fellow participants, simulating the experience of an in-person fitness class. The live format allows for immediate feedback, encouragement, and personalized guidance from instructors, enhancing the overall workout experience. Live streaming classes often have scheduled start times, encouraging users to commit to a specific exercise routine. Knowing that others are joining the live session at the same time can increase accountability, helping individuals stay consistent with their workouts and achieve their fitness goals. Live classes often incorporate music, interactive elements, and real-time instructor guidance, creating an immersive fitness experience. Users can follow along with the instructor's cues, making it easier to perform exercises correctly and maximize the benefits of the workout. Live streaming provides an efficient way to work out. Users don't need to commute to a physical location, saving time and making it easier to fit exercise into their daily routines. This convenience is especially appealing to individuals with busy schedules. In addition based on device type the market is divided into Smartphones, Smart TV, Laptops & Desktops and Others (Tablets). Smartphones are highly accessible and portable, allowing users to access online fitness content from virtually anywhere. This accessibility is crucial for individuals who prefer working out at home, in a gym, outdoors, or while traveling. Smartphones are equipped with cellular data and Wi-Fi connectivity, ensuring that users can stream live classes, access workout apps, or watch fitness videos without interruption. This constant connectivity enhances the user experience and convenience. Smartphones are multifunctional devices that serve various purposes beyond fitness. Users can seamlessly switch between fitness apps, social media, emails, and other applications, making it a versatile choice for staying connected and informed while exercising. App stores on smartphones offer a vast ecosystem of fitness apps, ranging from workout guides and nutrition trackers to virtual personal trainers. Users can choose from a wide variety of apps to suit their specific fitness goals and preferences.

In terms of revenue model the market is segmented into Subscription, Advertisement and Hybrid. The hybrid model incorporates multiple revenue streams, including subscription fees, one-time purchases, and additional in-app purchases. This diversification allows online fitness providers to capture revenue from various sources, reducing dependency on a single monetization method. Hybrid models provide consumers with flexibility in choosing how they want to engage with online fitness content. Users can opt for subscription plans for regular access or choose to pay for individual classes or premium content only when they need it. This versatility caters to a wide range of user preferences and budgets. Hybrid models often offer premium content or specialized features that are available for purchase on top of subscription fees. Users who want access to exclusive workouts, personalized coaching, or advanced analytics can make one-time purchases, generating additional revenue for providers. Many hybrid models offer free trial periods for subscription services, allowing users to experience the platform's features before committing. Providers can leverage these trials to upsell users to paid subscriptions or encourage them to make in-app purchases. In addition based on session type the market is divided into group and solo. Solo sessions offer users the ultimate flexibility and convenience. Individuals can work out whenever and wherever they choose, aligning their fitness routines with their busy schedules and personal preferences. This convenience is particularly appealing in today's fast-paced world. Solo sessions enable users to choose workouts that align with their specific goals, fitness levels, and interests. They have the freedom to select from a wide range of workouts, including strength training, yoga, cardio, and more, tailoring their routines to their individual needs. Online fitness platforms often provide tools for users to track their progress during solo sessions. Users can monitor their performance, set goals, and review their workout history to assess their fitness journey and make improvements. Solo sessions eliminate the need to adhere to a fixed class schedule. Users can work out at any time that suits them, reducing conflicts with work, family commitments, or other activities. Solo sessions are ideal for travelers who want to maintain their fitness routines on the go. Users can access workouts from their smartphones or portable devices, ensuring they can stay active while away from home.

The market is divided into Professional Gyms, Sports Institutes, Defence Institute, Educational Institutes, Corporate Institution, Individuals and Others (hospitals, rehabilitation centers, and senior centers.). Sports institutes are increasingly embracing digital platforms to complement their traditional training methods. They are integrating online fitness programs and tools into their training regimens, allowing athletes to access specialized training content and guidance remotely. Online fitness platforms enable sports institutes to provide training resources and guidance to athletes regardless of their geographical location. Athletes can access world-class coaching and training materials, even if they are not physically present at the institute. Online fitness solutions allow sports institutes to offer year-round training and conditioning programs to their athletes. Athletes can maintain their fitness levels and skills during off-seasons or when they are unable to attend in-person training sessions. Sports institutes can remotely monitor athletes' progress through online fitness platforms. Coaches and trainers can provide real-time feedback on performance, technique, and training adherence, ensuring athletes stay on track with their development. Online fitness solutions offer a cost-effective way for sports institutes to expand their reach and provide training to a larger number of athletes. This scalability allows institutes to accommodate more athletes without significant infrastructure investments. Sports institutes focus on youth development programs, and online fitness platforms play a crucial role in nurturing young talents. Young athletes can benefit from age-appropriate training content and guidance provided by sports institutes.

Recent Developments:

• In 2022, Fitstar launches a new AI-powered fitness platform that personalizes workouts based on the user's individual fitness level and goals. The platform also offers a variety of live and on-demand workouts, as well as meal plans and nutrition tracking.
• In 2022, LES MILLS launches a new online fitness platform called LES MILLS+. The platform offers a variety of on-demand workouts from some of the world's leading fitness instructors, including BODYPUMP, BODYCOMBAT, and RPM. LES MILLS+ is available in a number of European countries, including the UK, Germany, and France.
• In 2023, Gymondo launches a new mobile app that makes it easier for users to access their workouts on the go.
• In 2023, EGYM launches a new online fitness platform called EGYM Digital, which offers a variety of on-demand workouts and training plans.

Companies Covered in this report:

Fitbit LLC, ClassPass Inc., Barry's , Peloton Interactive Inc, F45 Training, Zwift Inc, Decathlon, Technogym SpA, Apple Inc., Nike Inc., Planet Fitness, Snap Fitness, The Beachbody Company and Crunch Holdings LLC.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Online Fitness market Outlook with its value and forecast along with its segments
• Country-wise Online Fitness market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Streaming Type

• Live
• On-Demand

By Session Type

• Group
• Solo

By Device Type

• Smartphones
• Smart TV
• Laptops & Desktops
• Others (Tablets)

By Revenue Model

• Subscription
• Advertisement
• Hybrid

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.