Omnichannel - Thematic Intelligence

A successful omnichannel proposition integrates a retailer's multiple sales channels to provide shoppers with a smooth and integrated shopping experience. Omnichannel has become key to how retailers operate, with many consumers accustomed to shopping online but also desiring the experiences created in stores.

Key Highlights

• In Western countries where the online channel is mature and retailers are facing high cost pressures, we have started to enter a post-omnichannel era, as retailers are less willing to subsidize their online operations.
• Adopting an omnichannel approach has changed how retailers operate and interact with consumers, and created numerous benefits, including consumers being more satisfied with the consistent shopping experience as they interact with retailers across several channels and touchpoints.
• Retailers are starting to implement digital apps that cross over into shoppers' physical journey to gain better data on customers, and link online and physical consumer behavior. This includes tracking of store stock, instore navigation, and most importantly paying instore by app.

Scope

• The report provides detailed insight into the theme of omnichannel, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of omnichannel and its components, the leading companies, the timeline of developments in omnichannel, and related mergers and acquisitions. The report also details the relevant trends across technology, marcoeconomic, and retail trends.

Reasons to Buy

• Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
• Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.