Summary
The UK: Home Category Data, The Consumer - Decorative DIY 2023 report offers a comprehensive insight into consumer attitudes in the UK decorative DIY market. The report focuses on 12 key subcategories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2023 UK decorative DIY survey, using a panel of 2,000 nationally representative consumers.Key Highlights
B&Q is the most shopped at retailer for tiling, mouldings, paint, woodcare, wallpaper, and abrasives
Home delivery remains the most popular choice for purchasing online
Moving or improving is the main motivation for consumers to purchase from the decorative DIY category
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Cont
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- B&M
- B&Q
- Home Bargains
- Homebase
- IKEA
- Poundland
- Screwfix
- The Range
- Topps Tiles
- Wickes
- Wilko
