Singapore Savory Snacks Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Summary

This Country Profile report on the savory snacks sector in Singapore provides insights on high growth markets to target, category level distribution data, and companies market shares.

The Singaporean savory snacks sector was led by the potato chips category in value terms and by the processed snacks category in volume terms in 2022. Furthermore, the nuts & seeds category is forecast to register fastest value growth during 2022-27, while meat snacks is poised to register the fastest volume growth during the same period. Hypermarkets & supermarkets was the leading distribution channel and flexible packaging was the most used pack material in the sector. Calbee, Tai Sun (Lim Kee) Food Industries, and PepsiCo were the top three companies in the overall Singaporean savory snacks sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2017-27
• Category coverage: Value and growth analysis of ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels, and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
• Leading players: Market share of companies (in value and volume terms) in 2022
• Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.
• Health & Wellness Analysis: Provides analysis on the value of health & wellness claims by category in the Singaporean savory snacks sector for the 2017-22 period. The analysis includes the key health & wellness attributes and consumer benefits driving the sales of savory snacks in Singapore in 2022.
• Packaging: The report provides percentage share (in 2022) and growth analysis (for the 2017-27 period) of various pack materials, pack types, closure types, and primary outer types used in the Singaporean savory snacks sector. The analysis is at both the sector and category level and is based on the volume sales (by pack units) of savory snacks in the country.

Scope

• Per capita expenditure of savory snacks was higher in Singapore than both the global and regional levels in 2022
• Hypermarkets & supermarkets was the leading distribution channel in the Singaporean savory snacks sector, with a value share of 70.3% in 2022
• Private labels accounted for a value share of 3.8% in the overall Singaporean savory snacks sector in 2022
• Potato chips was the largest category with value sales of SGD79.1 million ($57.3 million) in 2022.
• In Singapore, consumption of savory snacks is higher among males than females.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.