The global lip powder market is anticipated to reach $1.68 billion by 2032, growing from $2.98 billion in 2022 at a CAGR of 6.2% from 2023 to 2032.
Lip powder is an alternative to standard lipsticks, lip glosses, and lip balms. Lip powders are designed to add color, pigment, and offer a variety of finishes to the lips. Lip powders are made up of finely powdered pigments that can be applied with a brush or applicator. This powder can vary in texture and finish, ranging from matte to metallic, satin to shimmer, and even holographic effects. Users have the flexibility to customize the intensity of color by layering or blending the powder onto the lips.
The usage of chemical-based cosmetic products has reduced substantially as consumers become more aware about their benefits. People are also becoming aware regarding the dangers that chemical-based products bring to human health. The rising consumer awareness regarding health & wellness and the environment is anticipated to lead to an increase in demand for organic beauty products. Consumers now have more knowledge regarding the benefits of using chemical-free products owing to the growing number of beauty blogs, influencers, and social media handles.
One of the key factor hampering the market growth is the less awareness among the population regarding lip powder products. As a traditional lip products, consumers might exhibit hesitancy in adopting a new application technique. The challenge of learning using brushes or applicators for precise application could hinder its widespread acceptance, particularly among those seeking quick and effortless makeup routines. Furthermore, the use of lip powders as less convenient compared to traditional lipsticks and glosses. As they require additional tools and potentially more time for application, it might discourage individuals who are looking for ease and on-the-go products.
The increase in consumer awareness about the usage of natural cosmetic products, such as natural lip care products, is expected to create excellent opportunities in the market. This is because 100% natural lip care products have no side effects, prevent premature lip aging, and make the lips colorful and shining. For example, lip powder products manufactured from natural and pure substances, such as creams and powder, have no negative reactions or allergies. The natural cosmetic items are created exclusively of natural materials such as aloe vera, rose oil and do not have any advanced chemicals, synthetic chemicals, or artificial smell. Furthermore, organic nutrients such as Quinoa and Jojoba oil are particularly efficient in preventing premature graying. These factors are expected to boost the lip powder industry expansion during the forecast period.
The COVID-19 pandemic had a significant impact on the cosmetics sector due of the complete lockdown imposed across various countries, which temporarily halted manufacturing activities. Furthermore, the specialized stores and brand outlets where most cosmetics are sold were closed to control the spread of coronavirus, which had a significant impact on the cosmetics demand. Furthermore, work-from-home and social distancing practices have collectively reduced the demand for cosmetics. Individuals who transitioned to remote work found cosmetics less essential due to restricted travel opportunities. In the post-pandemic period, the lip powder market has experienced a transformative impact, as consumer behaviors and preferences evolved in response to the global pandemic.
The key players profiled in this report include L’Oreal, The Estee Lauder Companies Inc., Revlon, buxom cosmetics, Clinique, CHANEL, Shiseido Company, Limited, Essence Cosmetics, By Terry Paris, and Sephora The market players are continuously striving to achieve an upper hand in this competitive market using strategies such as collaborations and acquisitions.
Lip powder is an alternative to standard lipsticks, lip glosses, and lip balms. Lip powders are designed to add color, pigment, and offer a variety of finishes to the lips. Lip powders are made up of finely powdered pigments that can be applied with a brush or applicator. This powder can vary in texture and finish, ranging from matte to metallic, satin to shimmer, and even holographic effects. Users have the flexibility to customize the intensity of color by layering or blending the powder onto the lips.
The usage of chemical-based cosmetic products has reduced substantially as consumers become more aware about their benefits. People are also becoming aware regarding the dangers that chemical-based products bring to human health. The rising consumer awareness regarding health & wellness and the environment is anticipated to lead to an increase in demand for organic beauty products. Consumers now have more knowledge regarding the benefits of using chemical-free products owing to the growing number of beauty blogs, influencers, and social media handles.
One of the key factor hampering the market growth is the less awareness among the population regarding lip powder products. As a traditional lip products, consumers might exhibit hesitancy in adopting a new application technique. The challenge of learning using brushes or applicators for precise application could hinder its widespread acceptance, particularly among those seeking quick and effortless makeup routines. Furthermore, the use of lip powders as less convenient compared to traditional lipsticks and glosses. As they require additional tools and potentially more time for application, it might discourage individuals who are looking for ease and on-the-go products.
The increase in consumer awareness about the usage of natural cosmetic products, such as natural lip care products, is expected to create excellent opportunities in the market. This is because 100% natural lip care products have no side effects, prevent premature lip aging, and make the lips colorful and shining. For example, lip powder products manufactured from natural and pure substances, such as creams and powder, have no negative reactions or allergies. The natural cosmetic items are created exclusively of natural materials such as aloe vera, rose oil and do not have any advanced chemicals, synthetic chemicals, or artificial smell. Furthermore, organic nutrients such as Quinoa and Jojoba oil are particularly efficient in preventing premature graying. These factors are expected to boost the lip powder industry expansion during the forecast period.
The COVID-19 pandemic had a significant impact on the cosmetics sector due of the complete lockdown imposed across various countries, which temporarily halted manufacturing activities. Furthermore, the specialized stores and brand outlets where most cosmetics are sold were closed to control the spread of coronavirus, which had a significant impact on the cosmetics demand. Furthermore, work-from-home and social distancing practices have collectively reduced the demand for cosmetics. Individuals who transitioned to remote work found cosmetics less essential due to restricted travel opportunities. In the post-pandemic period, the lip powder market has experienced a transformative impact, as consumer behaviors and preferences evolved in response to the global pandemic.
The key players profiled in this report include L’Oreal, The Estee Lauder Companies Inc., Revlon, buxom cosmetics, Clinique, CHANEL, Shiseido Company, Limited, Essence Cosmetics, By Terry Paris, and Sephora The market players are continuously striving to achieve an upper hand in this competitive market using strategies such as collaborations and acquisitions.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the lip powder market analysis from 2022 to 2032 to identify the prevailing lip powder market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the lip powder market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global lip powder market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Type
- Lip Powder Pen
- Lip Powder Palettes
By End User
- Under 18 Years Old
- 18-30 Years Old
- 30-45 Years Old
- Above 45 Years Old
By Distribution Channel
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA
Key Market Players
- L’Oreal
- The Estee Lauder Companies Inc.
- Revlon
- buxom cosmetics
- Clinique
- CHANEL
- Shiseido Company, Limited
- CHANEL International B.V.
- by terry
- Sephora
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: LIP POWDER MARKET, BY TYPE
CHAPTER 5: LIP POWDER MARKET, BY END USER
CHAPTER 6: LIP POWDER MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: LIP POWDER MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the lip powder market was valued at $1.68 billion in 2022, and is estimated to reach $2.98 billion by 2032, growing at a CAGR of 6.2% from 2023 to 2032.Lip powder refers to a cosmetic product designed for lip enhancement and color application, presented in a finely milled powdered form. The lip powder offers a unique approach to lip makeup, allowing users to achieve customizable pigmentation and a range of finishes. This powder is typically applied to the lips using brushes or applicators, allowing precise control over color intensity and the ability to create various lip effects. Lip powder often comes in single shade or multi-color palettes, allowing users to blend and mix colors for personalized looks.
The increase in demand for shine-free lightweight lip color is boosting the market growth for lip powder. Furthermore, the increase in ability of consumers to experiment with new cosmetics is expected to produce significant demand for lip powder in the future. Women are the primary consumers of this industry; therefore, this population group is driving the industry globally. Women's increased workforce participation has greatly fueled demand for premium personal care products in recent years. Women who are financially independent are increasingly spending more on new beauty products. All these factors are projected to drive the market growth during the forecast period.
However, several cosmetic products available in the market contain lead, which is hazardous to health. Lead causes allergic reactions, dry lips, and discomfort. Lip products also include toxic substances and heavy metals. Therefore, the presence of such chemicals and heavy metals is expected to restrict its adoption. In addition, one of the main problems faced by the lip powder business is the difficulty in applying the product. Lip powder needs an extensive amount of expertise and practice to apply effectively, which is expected to hinder some consumers from trying the product. Lip powder may not be suitable for all skin types, as it may dry out the lips or cause irritation.
The demand for lipsticks has grown substantially among women owing to their increasing purchasing power along with the growing consciousness about physical appearance. In addition, by offering customers a beautifully designed and rewarding purchasing experience, e-commerce platforms have significantly changed the beauty sector. The attractive price reductions and simple accessibility provided by online stores have also led to an increase in product demand. The rising product demand is also being boosted by aggressive promotional campaigns launched by well-known brands and manufacturers on popular social media platforms like Facebook and Instagram. In addition, consumers are choosing lead-free and organic lipsticks more frequently due to rising health risks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also driving the market growth.
The lip powder market share is segmented on the basis of type, end user, distribution channel, and region. By type, it is classified into lip powder palettes and lip powder pen. By end user, it is classified into under 18 years old, 18-30 years old, 30-45 years old, and above 45 years old. By distribution channel, it is classified into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the lip powder market report include L’Oreal, The Estee Lauder Companies Inc., Revlon, buxom cosmetics, Clinique, CHANEL, Shiseido Company, Limited, Essence Cosmetics, By Terry Paris, and Sephora.
The report offers a comprehensive analysis of the global lip powder market trends by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market. The report also highlights on the present scenario and upcoming trends & developments that are contributing toward the growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with the Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.
Impact of COVID-19 on the Global Lip Powder Industry
The COVID-19 pandemic has had a significant impact on the lip powder market. Widespread lockdowns and reduced social interactions led to a decline in overall cosmetic sales, including lip products. However, the market saw an increase in demand for long-lasting and transfer-proof options as wearing mask was a mandate.The pandemic led to supply chain disruptions across all industries further affecting production and distribution. However, the market showed resilience as online sales surged, and brands adapted by promoting home-based beauty routines. As restrictions were eased, the lip powder market rebounded with renewed consumer interest in makeup and self-expression.
During the post-pandemic period, the lip powder market experienced a shift in consumer behavior. With an increase in focus on hygiene, lip powder gained traction due to its touch-free application. Online sales surged, prompting brands to enhance their e-commerce presence.
Key Findings of the Study
Based on type, the lip powder palettes sub-segment emerged as the global leader in 2022 and lip powder pen sub-segment is anticipated to be the fastest growing during the forecast period.Based on end user, the 30-45 years old sub-segment emerged as the global leader in 2022 and the 18-30 years old sub-segment is predicted to show the fastest growth in the upcoming years.
Based on distribution channel, the online sub-segment emerged as the global leader in 2022 and is predicted to show the fastest growth in the upcoming years.
Based on region, Asia-Pacific registered the highest market share in 2022 and North America is predicted to show the fastest growth in the upcoming years.
Companies Mentioned
- L’Oreal
- The Estee Lauder Companies Inc.
- Revlon
- buxom cosmetics
- Clinique
- CHANEL
- Shiseido Company, Limited
- CHANEL International B.V.
- by terry
- Sephora
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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