This report describes and explains the portable power stations market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.
The global portable power stations market reached a value of nearly $3,878.7 million in 2022, having grown at a compound annual growth rate (CAGR) of 4.0% since 2017. The market is expected to grow from $3,878.7 million in 2022 to $5,390.3 million in 2027 at a rate of 6.8%. The market is then expected to grow at a CAGR of 7.8% from 2027 and reach $7,835.5 million in 2032.
Growth in the historic period resulted from emerging markets growth, the increase in outdoor and camping activities, and the reduction in lithium-ion batteries cost.
Going forward, the increasing sales of smart electronic devices, the rising urbanization, and the rising demand for electric vehicles will drive the growth. Factors that could hinder the growth of the portable power stations market in the future include the Russia-Ukraine war impact and the high cost of battery-powered power stations.
The portable power stations market is segmented by power source into hybrid power and direct power. The direct power market was the largest segment of the portable power stations market segmented by power source, accounting for 67.4% of the total in 2022. Going forward, the hybrid power segment is expected to be the fastest growing segment in the portable power stations market segmented by power source, at a CAGR of 7.4% during 2022-2027.
The portable power stations market is segmented by sales channel into online sales and offline sales. The offline sales market was the largest segment of the portable power stations market segmented by sales channel, accounting for 83.5% of the total in 2022. Going forward, the online sales segment is expected to be the fastest growing segment in the portable power stations market segmented by sales channel, at a CAGR of 7.4% during 2022-2027.
The portable power stations market is segmented by application into emergency power, off-grid power, automotive, and other applications. The off-grid power market was the largest segment of the portable power stations market segmented by application, accounting for 45.0% of the total in 2022. Going forward, the emergency power segment is expected to be the fastest growing segment in the portable power stations market segmented by application, at a CAGR of 7.2% during 2022-2027.
The portable power stations market is segmented by capacity into with 0−100 Wh, 100−200 Wh, 200−400 Wh, 400−1,000 Wh, 1,000−1,500 Wh, 1,500 Wh and above. The 200−400 Wh market was the largest segment of the portable power stations market segmented by capacity, accounting for 31.0% of the total in 2022. Going forward, the 100−200 Wh segment is expected to be the fastest growing segment in the portable power stations market segmented by capacity, at a CAGR of 7.0% during 2022-2027.
The portable power stations market is segmented by technology type into lithium-ion and sealed lead-acid. The lithium-ion market was the largest segment of the portable power stations market segmented by technology type, accounting for 69.6% of the total in 2022. Going forward, the lithium-ion segment is expected to be the fastest growing segment in the portable power stations market segmented by technology type, at a CAGR of 6.9% during 2022-2027.
North America was the largest region in the portable power stations market, accounting for 33.9% of the total in 2022. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the portable power stations market will be Asia Pacific and North America where growth will be at CAGRs of 7.7% and 7.1% respectively. These will be followed by the Middle East and Africa where the markets are expected to grow at CAGRs of 6.4% and 6.3% respectively.
The portable power stations market is fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 8.75% of the total market in 2022. Anker Innovations Technology was the largest competitor with 3.08% share of the market, followed by Berkshire Hathaway Inc (Duracell) with 2.53%, EcoFlow with 1.91%, NRG Energy, Inc. (Goal Zero) with 0.35%, Chilwee Group Co., Ltd with 0.213%, Milwaukee Tool with 0.206%, Jackery with 0.13%, Shenzhen Sungzu Technology Co., Ltd with 0.103%, AlphaESS with 0.101%, and BLUETTI with 0.09%.
The top opportunities in the portable power stations market segmented by power source will arise in the direct power segment, which will gain $972.1 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by sales channel will arise in the offline segment, which will gain $1,237.2 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by application will arise in the emergency power segment, which will gain $676.6 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by capacity will arise in the 200-400 Wh segment, which will gain $478.2 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by technology type will arise in the lithium-ion segment, which will gain $1,069.2 million of global annual sales by 2027. The portable power stations market size will gain the most in the USA at $460.8 million.
Market-trend-based strategies for the portable power stations market include focus on product innovations, developing solar rechargeable portable power stations, collaborations and acquisitions, developing portable power stations with smart assistance, and portable power stations with 4G/5G internet connectivity.
Player-adopted strategies in the portable power stations market include focus on expanding product offerings to increase market share and presence, expanding battery manufacturing capabilities to cater to the growing demand for power backup and energy, expanding its geographical footprint to cater to a larger audience across developing nations and increasing and improving product portfolio offerings to expand market share and allow customers more flexibility and choices.
To take advantage of the opportunities, the analyst recommends the portable power stations companies to focus on solar rechargeable portable power stations, focus on portable power stations with 4G/5G internet connectivity, focus on product innovations, expand in emerging markets, focus on collaborations and acquisitions, provide competitively priced offerings, focus on online marketing, sponsor outdoor and camping programs, focus on urban population, focus on electric vehicle manufacturers, and continue to target fast-growing applications.
The global portable power stations market reached a value of nearly $3,878.7 million in 2022, having grown at a compound annual growth rate (CAGR) of 4.0% since 2017. The market is expected to grow from $3,878.7 million in 2022 to $5,390.3 million in 2027 at a rate of 6.8%. The market is then expected to grow at a CAGR of 7.8% from 2027 and reach $7,835.5 million in 2032.
Growth in the historic period resulted from emerging markets growth, the increase in outdoor and camping activities, and the reduction in lithium-ion batteries cost.
Going forward, the increasing sales of smart electronic devices, the rising urbanization, and the rising demand for electric vehicles will drive the growth. Factors that could hinder the growth of the portable power stations market in the future include the Russia-Ukraine war impact and the high cost of battery-powered power stations.
The portable power stations market is segmented by power source into hybrid power and direct power. The direct power market was the largest segment of the portable power stations market segmented by power source, accounting for 67.4% of the total in 2022. Going forward, the hybrid power segment is expected to be the fastest growing segment in the portable power stations market segmented by power source, at a CAGR of 7.4% during 2022-2027.
The portable power stations market is segmented by sales channel into online sales and offline sales. The offline sales market was the largest segment of the portable power stations market segmented by sales channel, accounting for 83.5% of the total in 2022. Going forward, the online sales segment is expected to be the fastest growing segment in the portable power stations market segmented by sales channel, at a CAGR of 7.4% during 2022-2027.
The portable power stations market is segmented by application into emergency power, off-grid power, automotive, and other applications. The off-grid power market was the largest segment of the portable power stations market segmented by application, accounting for 45.0% of the total in 2022. Going forward, the emergency power segment is expected to be the fastest growing segment in the portable power stations market segmented by application, at a CAGR of 7.2% during 2022-2027.
The portable power stations market is segmented by capacity into with 0−100 Wh, 100−200 Wh, 200−400 Wh, 400−1,000 Wh, 1,000−1,500 Wh, 1,500 Wh and above. The 200−400 Wh market was the largest segment of the portable power stations market segmented by capacity, accounting for 31.0% of the total in 2022. Going forward, the 100−200 Wh segment is expected to be the fastest growing segment in the portable power stations market segmented by capacity, at a CAGR of 7.0% during 2022-2027.
The portable power stations market is segmented by technology type into lithium-ion and sealed lead-acid. The lithium-ion market was the largest segment of the portable power stations market segmented by technology type, accounting for 69.6% of the total in 2022. Going forward, the lithium-ion segment is expected to be the fastest growing segment in the portable power stations market segmented by technology type, at a CAGR of 6.9% during 2022-2027.
North America was the largest region in the portable power stations market, accounting for 33.9% of the total in 2022. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the portable power stations market will be Asia Pacific and North America where growth will be at CAGRs of 7.7% and 7.1% respectively. These will be followed by the Middle East and Africa where the markets are expected to grow at CAGRs of 6.4% and 6.3% respectively.
The portable power stations market is fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 8.75% of the total market in 2022. Anker Innovations Technology was the largest competitor with 3.08% share of the market, followed by Berkshire Hathaway Inc (Duracell) with 2.53%, EcoFlow with 1.91%, NRG Energy, Inc. (Goal Zero) with 0.35%, Chilwee Group Co., Ltd with 0.213%, Milwaukee Tool with 0.206%, Jackery with 0.13%, Shenzhen Sungzu Technology Co., Ltd with 0.103%, AlphaESS with 0.101%, and BLUETTI with 0.09%.
The top opportunities in the portable power stations market segmented by power source will arise in the direct power segment, which will gain $972.1 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by sales channel will arise in the offline segment, which will gain $1,237.2 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by application will arise in the emergency power segment, which will gain $676.6 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by capacity will arise in the 200-400 Wh segment, which will gain $478.2 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by technology type will arise in the lithium-ion segment, which will gain $1,069.2 million of global annual sales by 2027. The portable power stations market size will gain the most in the USA at $460.8 million.
Market-trend-based strategies for the portable power stations market include focus on product innovations, developing solar rechargeable portable power stations, collaborations and acquisitions, developing portable power stations with smart assistance, and portable power stations with 4G/5G internet connectivity.
Player-adopted strategies in the portable power stations market include focus on expanding product offerings to increase market share and presence, expanding battery manufacturing capabilities to cater to the growing demand for power backup and energy, expanding its geographical footprint to cater to a larger audience across developing nations and increasing and improving product portfolio offerings to expand market share and allow customers more flexibility and choices.
To take advantage of the opportunities, the analyst recommends the portable power stations companies to focus on solar rechargeable portable power stations, focus on portable power stations with 4G/5G internet connectivity, focus on product innovations, expand in emerging markets, focus on collaborations and acquisitions, provide competitively priced offerings, focus on online marketing, sponsor outdoor and camping programs, focus on urban population, focus on electric vehicle manufacturers, and continue to target fast-growing applications.
Table of Contents
1. Executive Summary2. Table Of Contents3. List Of Figures4. List Of Tables5. Report Structure
6. Introduction And Market Characteristics
7. Major Market Trends
8. Global Market Size and Growth
9. Global Portable Power Stations Market Segmentation
10. Portable Power Stations Market, Regional and Country Analysis
11. Asia-Pacific Market
12. Western Europe Market
13. Eastern Europe Market
14. North America Market
15. South America Market
16. Middle East Market
17. Africa Market
18. Competitive Landscape and Company Profiles
19. Key Mergers and Acquisitions
20. Opportunities And Strategies
21. Portable Power Stations Market, Conclusions And Recommendations
22. Appendix
Executive Summary
Portable Power Stations Global Market Opportunities And Strategies To 2032 provides the strategists; marketers and senior management with the critical information they need to assess the global portable power stations market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 12 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
Description:
Where is the largest and fastest-growing market for portable power stations? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The portable power stations market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider portable power stations market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the portable power stations market.
- Key Trends - Highlights the major trends shaping the global portable power stations market. This section also highlights likely future developments in the market.
- Global Market Size and Growth - Global historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - Historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values and growth and market share comparison by region.
- Market Segmentation - Contains the market values (2017-2032) and analysis for each segment by power source, by technology type, by capacity, by sales channel, and by application in the market.
- Regional Market Size and Growth - Regional market size (2022), historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Conclusions And Recommendations - Includes recommendations for portable power stations providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
Scope
Markets Covered:
1) By Power Source: Hybrid Power; Direct Power2) By Sales Channel: Online Sales; Offline Sales
3) By Application: Emergency Power; Off-Grid Power; Automotive; Other Applications
4) By Capacity: 0−100 Wh; 100−200 Wh; 200−400 Wh; 400−1,000 Wh; 1,000−1,500 Wh; 1,500 Wh And Above
5) By Technology Type: Lithium-Ion; Sealed Lead-Acid
Companies Mentioned: Anker Innovations Technology; Berkshire Hathaway Inc (Duracell); EcoFlow; NRG Energy, Inc. (Goal Zero); Chilwee Group Co., Ltd
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; portable power stations indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
- Anker Innovations Technology
- Berkshire Hathaway Inc (Duracell)
- EcoFlow
- NRG Energy, Inc. (Goal Zero)
- Chilwee Group Co., Ltd
- Milwaukee Tool
- Jackery
- Shenzhen Sungzu Technology Co., Ltd
- AlphaESS
- BLUETTI
- Allpowers Industrial International
- CTECHI
- Shenzhen Carku Technology Co
- VIPTEK
- Luminous Power Technologies
- Su-Kam Power Systems
- Goal Zero India
- Jackery India
- EcoFlow Tech India
- Enerdrive
- Goal Zero Australia
- Ezy Power
- Anker Technology UK Ltd
- ABF Energy
- Lyon Energy
- MAN Energy Solutions
- Aksa
- Fuergy
- Midland Radio Corp
- Scott Electric Inc
- Enel X
- EVBox
- Blink Charging Co
- Ultimate Power Solutions Fzc
- Atlas Copco Saudi Arabia
- Leap Technologies FZC
- United Transformers Electric
- Terraco
- Kenstan Design Tech
- Luminous Nigeria
- Monbat Batteries Plc
- Electrocomp (PTY) Ltd
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | October 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 3.9 Billion |
| Forecasted Market Value ( USD | $ 7.8 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 42 |
