The UK: Home Category Data, The Consumer - Outdoor eating 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor eating market. The report focuses on four key subcategories: overall outdoor eating, barbeques, barbeque cooking tools and utensils, and picnicware. Consumer data is based on our 2023 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.
Scope
- London and Northern Ireland had the highest regional penetration rates for outdoor eating, both exceeding 80%.
- 69.9% of sales were first time purchases.
- Now defunct retailer Wilko, scored lowest on nearly half of retailer choice metrics, including range and quality.
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Research Prior to Purchase
- Views Prior to Purchase
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - B&Q, 2023
- Retailer Profile - Tesco, 2023
- Retailer Profile - ASDA, 2022
- Retailer Profile - B&M, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Outdoor eating, 2023
- Satisfaction with Online Shopping for Outdoor eating, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Homebase
- Marks and Spencer
- Sainsbury's
- Tesco
- The Range
- Wilko
