Frozen Bakery Market Report 2026

The frozen bakery market size has grown strongly in recent years. It will grow from $47.55 billion in 2025 to $50.2 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to expansion of organized retail bakery channels, growth in frozen food consumption, increasing use of blast freezing technologies, rising demand for longer shelf-life bakery goods, expansion of bakery chains.

The frozen bakery market size is expected to see strong growth in the next few years. It will grow to $65.22 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to increasing demand for convenience food products, rising adoption of premium frozen bakery items, expansion of online grocery distribution, growing investments in smart cold-chain logistics, increasing consumer preference for portion-controlled bakery products. Major trends in the forecast period include increasing adoption of ready-to-bake frozen products, rising demand for clean-label frozen bakery items, growing expansion of automated freezing lines, enhanced focus on texture and freshness retention, expansion of gluten-free frozen bakery offerings.

The growing consumption of convenience foods is expected to boost the growth of the frozen bakery market going forward. Convenience foods are products that are frozen, dried, or canned and can be prepared quickly and easily with minimal effort. Frozen bakery products serve as convenient meal and snack alternatives due to their pre-prepared nature, allowing for quick baking or reheating while delivering freshly baked items with minimal time and effort. For instance, in July 2023, according to Food and Drinks Malaysia by SAIL Group, a food and beverage exhibition in Malaysia, the convenience food sector recorded a 3% increase in volume in 2023 and is projected to reach 7,829.2 kg by 2027. Additionally, in Malaysia, revenue generated from convenience foods amounted to US$31.84 billion in 2022 and is expected to grow at a rate of 5.49% between 2022 and 2027. Therefore, the increasing consumption of convenience foods is driving the growth of the frozen bakery market.

Major companies operating in the frozen bakery market are concentrating on the development of advanced products, such as sponge cakes, to cater to evolving consumer preferences for premium and varied baked goods. Sponge cakes involve refined production techniques, a wide range of flavors, and distinctive textures that appeal to quality-focused consumers. For example, in October 2023, Dawn Foods, a Netherlands-based supplier of bakery products, introduced a vegan sponge cake mix. The Dawn Balance Vegan Sponge Cake Mix, which carries V-label certification similar to the broader Dawn vegan portfolio, offers comparable functionality, texture, and taste to traditional sponge cake mixes.

In February 2025, Martin Braun-Gruppe, a Germany-based supplier of bakery ingredients, premium frozen baked goods, and convenience products, acquired Hoff’s Bakery for an undisclosed amount. Through this acquisition, Martin Braun-Gruppe aims to expand its Frozen Bakery Division and establish its first strategic presence in the United States food market, strengthening its portfolio of premium baked products. Hoff’s Bakery is a US-based company specializing in the production of high-quality cakes, tarts, individual desserts, and signature dome-shaped frozen desserts.

Major companies operating in the frozen bakery market are Nestlé SA, Grupo Bimbo S.A.B. de C.V., Associated British Foods PLC, General Mills Inc., Kellogg Company, Dr. Oetker UK Ltd., ConAgra Foods Inc., Barilla Group, Flowers Foods Inc., Hillshire Brands Company, Rich Products Corporation, Lantmännen Unibake International, Aryzta AG, Vandemoortele Inc., Froneri International Limited., Alpha Baking Company Inc., Pepperidge Farm Incorporated, Europastry SA, Bridgford Foods Corporation, H&S Bakery Inc., Tasty Baking Company, Gonnella Baking Co., Aunt Bessie's Limited, Cole's Quality Foods Inc., Custom Foods Inc.

North America was the largest region in the frozen bakery market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen bakery market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the frozen bakery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The frozen bakery market consists of sales of apple dumplings, bagels, bistros, savory cinnamon rolls, cornbread, croissants, dessert rolls, and donuts. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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