Recreational Off-Highway Vehicles Market Report 2026

The recreational off-highway vehicles market size has grown rapidly in recent years. It will grow from $11.55 billion in 2025 to $13.07 billion in 2026 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to growth of recreational off-road activities, expansion of outdoor tourism, rising demand for all-terrain vehicles, increasing availability of gasoline-powered rovs, growth in motorsports events.

The recreational off-highway vehicles market size is expected to see rapid growth in the next few years. It will grow to $22.32 billion in 2030 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to increasing penetration of electric and hybrid rovs, rising investments in off-road tourism infrastructure, expansion of organized off-road sports events, growing demand for connected vehicle features, increasing focus on emission-compliant off-road vehicles. Major trends in the forecast period include increasing adoption of electric off-highway vehicles, rising popularity of adventure and off-road sports, growing demand for high-performance utility vehicles, expansion of rental and fleet-based rov services, enhanced focus on vehicle durability and safety.

The rising interest in outdoor recreational activities is expected to drive the growth of the recreational off-highway vehicles market in the coming years. Outdoor recreational activities refer to leisure pursuits conducted in natural or outdoor environments. Recreational off-highway vehicles enable users to traverse rugged and off-road terrains, providing access to remote and less accessible areas that are difficult to reach with conventional vehicles. For example, in June 2024, according to the Outdoor Industry Association, a US-based non-profit trade association, its 2024 outdoor participation trends report indicated that outdoor recreation participation increased by 4.1% in 2023, reaching a record 175.8 million participants, representing 57.3% of the US population. Therefore, the growing demand for outdoor recreational activities is contributing to the expansion of the recreational off-highway vehicles market.

Major companies operating in the recreational off-highway vehicles market are focusing on innovation and enhanced vehicle features, including the development of engine braking systems, to deliver smoother and more controlled riding experiences across diverse terrains. Engine braking systems use the engine’s resistance to decelerate the vehicle, reducing reliance on traditional braking systems and improving ride stability. For instance, in August 2024, Polaris Off-Road, a US-based manufacturer of off-road vehicles, introduced a redesigned and enhanced RZR Pro lineup. The 2025 lineup features new models and rider-focused upgrades, offering improved value through additions such as an expanded two-year warranty, updated features, and new color options. The lineup also includes advancements such as GPS navigation, dynamic suspension adjustments, and enhanced performance capabilities that collectively improve the overall riding experience.

In December 2023, CFMOTO USA, a US-based motorcycle manufacturer, partnered with Potential Motors Inc. to integrate advanced driver-assistance systems into recreational off-highway vehicles. Through this collaboration, CFMOTO aims to introduce intelligent terrain awareness, adaptive control, and smart feedback technologies to enhance off-road performance. Potential Motors Inc. is a Canada-based technology company specializing in artificial intelligence systems and terrain perception platforms for off-road vehicles.

Major companies operating in the recreational off-highway vehicles market report include Honda Motor Co. Inc., John Deere GmbH & Co., Suzuki Motor Corporation, Yamaha Motor Co. Ltd., Textron Inc., Polaris Inc., Bombardier Recreational Products Inc. (BRP), Linhai Powersports USA, Hisun Motors Corp USA, Kandi Technologies Group Inc., Ontario Drive & Gear Limited, Intimidator Inc., ODES Industries LLC, KYMCO USA Inc., Massimo Motor Sports LLC, Cub Cadet, Pitster Pro, Tao Motor Inc., Bennche LLC, Mahindra North America Inc., New Holland Rochester Inc., Bintelli Powersports, Stealth Electric Bikes Pty Ltd, BMS Motorsports Inc., Rival Motorsports Ltd., CFMOTO Powersport Inc., SSR Motorsports, Kawasaki Motors Corp., Joyner USA.

North America was the largest region in the recreational off-highway vehicles market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the recreational off-highway vehicles market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the recreational off-highway vehicles market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The recreational off-highway vehicles market consists of sales of off-highway motorcycles or dirt bikes, motocross, enduro motorcycles, and adventure bikes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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