Active Backpack Global Market Report 2024

The active backpack market size has grown strongly in recent years. It will grow from $5.88 billion in 2023 to $6.39 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth observed in the historical period can be attributed to heightened urbanization and travel, a rise in the popularity of hiking and outdoor activities, advancements in material science and manufacturing processes, an increase in the disposable income of urban residents, and a growing emphasis on health and fitness.

The active backpack market size is expected to see strong growth in the next few years. It will grow to $9.07 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The anticipated growth in the forecast period can be attributed to a growing emphasis on health, an increasing focus on eco-friendly and sustainable materials, the flourishing e-commerce sector, the rise of niche markets, and the expanding global connectivity and accessibility. Major trends expected in the forecast period include the integration of smart and connected features, innovative price point segmentation, an increase in customization and personalization of active backpacks, the design of backpacks for multi-functionality and versatility, and the creation of backpacks tailored for individuals with disabilities or specific physical limitations.

The anticipated growth in the active backpack market is expected to be propelled by the increasing engagement in recreational activities. Recreational activities involve leisure pursuits conducted outdoors, often in natural settings, and active backpacks are versatile accessories suitable for various recreational pursuits such as hiking, camping, traveling, cycling, running, and jogging. For instance, as of January 2022, the Outdoor Industry Association reported that 164.2 million Americans aged six and older, constituting 54% of the population, participated in outdoor recreation at least once in 2021. Since March 2020, the outdoor participation base has witnessed a 6.9% increase, with a net rise of 3.5 million individuals engaging in outdoor activities in 2021. Furthermore, a record-breaking 6.8 million Americans participated in outdoor activities for the first time in the same year. Hence, the upsurge in recreational activities is a driving force behind the growth of the active backpack market.

The expansion of the tourism sector is also expected to contribute to the growth of the active backpack market. The tourism sector encompasses various activities and services related to travel, accommodations, attractions, and experiences offered to visitors, contributing significantly to the economy and cultural exchange in a region. Active backpacks play a crucial role in the tourism sector, offering convenience and practicality for travelers to comfortably carry essentials during outdoor activities and exploration. For instance, as of November 2023, the Office of National Statistics reported a rise in overseas tourists to the UK, increasing from 2.8 million visits in May 2022 to 3 million visits in June 2022. These visitors spent a total of $3.42 billion (£2.7 billion) in the UK. Thus, the growth of the tourism sector is a driving factor for the active backpack market.

Product innovation is becoming increasingly prominent in the active backpack market, with major players prioritizing the development of inventive products to enhance their market position. A notable example is the collaboration between the Japanese manga series Yuru Camp Anime and a Japanese backpack manufacturer in May 2021. Together, they introduced the Yurucamp Ispack Backpack Field Chair, a real-life counterpart of the folding field chair featured in the anime. This innovative backpack features a detachable, folding field chair, ideal for brief rests during long treks. With a 25L capacity and multiple front pockets for trekking gear storage, the bag's collapsible bars at the top transform into comfortable seats. The hybrid backpack field chair, in burnt orange with baby-blue accents, can support up to 220 lbs.

Major companies in the active backpack market are directing their efforts toward advanced solutions, including eco-friendly backpacks, to address consumer demands for sustainable and environmentally conscious products. A case in point is Targus, a US-based mobile computing accessories company, which launched the Cypress Hero backpack with Find My Location in June 2023. This environmentally friendly backpack incorporates sustainable materials and production processes, coupled with laptop protection and a built-in location module. Through low-energy Bluetooth, the integrated location module securely pairs with the Apple Find My Network, enabling users to track the backpack using the Apple Find My App.

In December 2021, Helen of Troy Limited, a US-based company specializing in consumer brand-name housewares, health, home, and beauty products, completed the acquisition of Osprey Packs Inc. for $414.7 million. This strategic acquisition has contributed to Helen of Troy's sales growth and an expansion of its backpack portfolio. Osprey Packs Inc., a US-based manufacturer, is renowned for producing backpacks and daypacks designed for hiking, mountaineering, skiing, travel accessories, and more.

Major companies operating in the active backpack market report are Nike Inc., Adidas AG, VF Corporation, Puma SE, Under Armour Inc., Columbia Sportswear Company, Samsonite IP Holdings S.AR.L, The North Face, Arcteryx, Jack Wolfskin, Patagonia Inc.209.1, CamelBak Products LLC, Herschel Supply Co., V.I.P. Industries Limited, JanSport Inc., Kelty, Ogio, Deuter Sport GmbH, Nomatic LLC, Tortuga Backpacks, Mountainsmith, WANDRD Gear, Aer Designs LLC, Eume World, Peak Design, Wildcraft India Private Limited, Dakine IP Holdings LP, Mystery Ranch Backpacks, Matein Backpack, Xiangxing (Fujian) Bag & Luggage Group Co. Ltd.

North America was the largest region in the active backpack market in 2023. The regions covered in the active backpack market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active backpack market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of active backpacks include those designed for hiking or trekking, camping and traveling, and sports activities. Hiking or trekking involves outdoor recreational pursuits that encompass walking or trekking through natural landscapes, often featuring diverse terrains such as mountains, forests, or trails. Active backpacks tailored for this purpose are characterized by their ability to carry essential gear, lightweight and comfortable designs, versatility, and specialized features that enhance the overall trekking experience. These backpacks are available in varying capacity sizes, including less than 10L, 10L-20L, and 20L-40L. They are accessible through a range of price points, spanning under $50, $51-$100, $101-$150, $151-$200, $201-$250, and above $250. Distribution channels encompass specialty stores, retail outlets, and online platforms.

The active backpack research report is one of a series of new reports that provides active backpack market statistics, including the active backpack industry's global market size, regional shares, competitors with a active backpack market share, detailed active backpack market segments, market trends and opportunities, and any further data you may need to thrive in the active backpack industry. This active backpack market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The active backpack market consists of sales of travel daypacks, and active gaming backpacks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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