Event Management Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Event Management Software Market is projected to expand from USD 6.47 Billion in 2025 to USD 13.13 Billion by 2031, registering a CAGR of 12.52%. This software category consists of digital solutions designed to support the entire lifecycle of events, covering essential functions such as ticketing, registration, floor planning, and delegate engagement. The primary catalysts for this growth include the urgent need for operational efficiency through automation and the increasing demand for data analytics to substantiate return on investment. Consequently, organizations are adopting these specialized tools to centralize logistics and communications, driving consistent demand that exists independently of temporary changes in event formats.

Nevertheless, the market faces resistance regarding data security and adherence to international privacy standards, which can hinder software implementation for global enterprises. According to UFI, 63% of companies reported using AI tools on a regular basis in 2025, indicating a strong trend toward technology adoption within the sector. While this figure demonstrates significant market penetration, potential vulnerabilities in data protection remain a challenge that vendors must address to maintain this momentum across various regulatory environments.

Market Drivers

The integration of artificial intelligence to enhance personalization and efficiency is fundamentally transforming the event management landscape by automating intricate tasks and providing predictive insights. To optimize attendee engagement, AI algorithms are increasingly utilized to analyze participant behavior, enabling the real-time customization of agendas and networking suggestions. This technological shift satisfies the critical need for operational scalability, allowing event organizers to handle data-heavy workflows like registration and lead retrieval with minimal manual effort. According to the '2026 Global Meetings and Events Forecast' by American Express Global Business Travel in October 2025, 50% of industry professionals are now incorporating AI throughout event planning and execution, highlighting its transition from an optional tool to a core operational requirement.

Furthermore, the expansion of the global corporate events and MICE industry acts as a parallel catalyst, fueling the adoption of sophisticated management platforms capable of handling increased volumes and logistical complexity. As businesses resume large-scale conferences and incentive travel, the demand for software that centralizes venue sourcing, budgeting, and compliance becomes paramount. Cendyn's '2025 State of the Meetings Industry' report from February 2025 notes that approximately 41% of planners anticipate an increase in bookings, reflecting a sustained recovery that necessitates robust digital infrastructure. This market momentum is further evidenced by broader industry sentiment; according to Cvent’s 'Planner Sourcing Report' from February 2025, 90% of planners feel positive about the current state of the events industry, signaling a stable environment for continued software investment.

Market Challenges

Concerns regarding data security and compliance with international privacy standards serve as a significant restraint on the growth of the global event management software market. As organizers collect increasing volumes of sensitive attendee information, ranging from financial transactions to passport details, the liability associated with potential data breaches forces them to exercise extreme caution when selecting digital vendors. This heightened scrutiny often extends the procurement cycle, as software providers must undergo rigorous compliance checks to prove they meet diverse regulatory frameworks such as GDPR or CCPA. The complexity of adhering to these varying regional laws creates a barrier to entry for software vendors and frequently delays the deployment of centralized platforms for multinational enterprises.

This apprehension surrounding data handling directly limits the depth of technology adoption within the sector. When potential liabilities outweigh immediate operational gains, decision-makers frequently restrict the scope of software implementation or avoid deep system integrations that require extensive data sharing. This friction is substantiated by recent industry data regarding the disparity between tool usage and full structural integration. According to UFI in 2025, only 17% of companies reported having fully integrated AI-powered systems into their operations. This low figure suggests that while general interest in digital tools is high, the stringent demands of data protection prevent organizations from fully embedding these advanced software solutions into their core infrastructure, thereby slowing the revenue growth trajectory for vendors.

Market Trends

The rise of dedicated sustainability and carbon footprint tracking features is gaining critical momentum as organizations face increasing pressure to align event strategies with corporate environmental, social, and governance (ESG) goals. This trend compels software vendors to embed granular emissions calculators and waste diversion metrics directly into their platforms, moving beyond simple compliance to active reduction management. As corporations mandate stricter ecological accountability, the market is witnessing a surge in demand for solutions that can transparently measure the environmental impact of large-scale gatherings. According to American Express Global Business Travel, October 2024, in the '2025 Global Meetings and Events Forecast', 54% of meeting professionals consider sustainability highly important in their planning, driving the necessity for digital tools that support these eco-conscious objectives.

Simultaneously, the utilization of IoT-enabled smart venue management capabilities is transforming the attendee experience through seamless, data-driven interactions that reduce friction points. Venues are increasingly deploying interconnected sensor networks and contactless technologies to automate logistical flows, such as crowd density monitoring and frictionless purchasing, thereby enhancing operational responsiveness. This technological shift allows organizers to leverage real-time data for optimizing on-site resource allocation and improving visitor satisfaction. The rapid integration of these systems is substantiated by infrastructure investment; according to Verizon, October 2024, in the 'The Smart Stadium Of The Future' report, autonomous concessions technology is now on the roadmap for 65% of surveyed venue operators, reflecting a decisive move toward fully digitized, self-service environments.

Key Players Profiled in the Event Management Software Market

• Active Network LLC
• Arlo Technologies, Inc.
• Stova
• Bitrix24
• Evandtec, Inc.
• RingCentral, Inc.
• Whova
• Certain, Inc.
• Cvent, Inc.

Report Scope

In this report, the Global Event Management Software Market has been segmented into the following categories:

Event Management Software Market, by Component:

• Software
• Services

Event Management Software Market, by Deployment:

• On-premises
• Cloud

Event Management Software Market, by Application:

• Corporate
• Education

Event Management Software Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Event Management Software Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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