Sports Sponsorship Market Report and Forecast 2023-2028

According to the report, the global sports sponsorship market reached a value of approximately USD 64.58 billion in 2022. Aided by the soaring popularity of sports events worldwide and the rising application of sports sponsorships in diverse sectors, the market is projected to further grow at a CAGR of 8.70% between 2023 and 2028, reaching a value of USD 106.53 billion by 2028.

Sports sponsorship, a major part of marketing strategies for many corporations, is a process where companies pay to be associated with certain sports teams, athletes, or events. This strategy not only provides a platform for brands to enhance their visibility, but it also helps sports teams and athletes secure funds for equipment, training, and other essentials. Companies leverage sports sponsorship as an avenue to promote their products or services, drive consumer engagement, and increase brand recall.

The rise in global sports viewership is one of the prime drivers propelling the growth of the sports sponsorship market growth. With the advent of digital platforms and increased accessibility to live sporting events, audiences are engaging with sports content more than ever before. This has drawn brands to invest heavily in sports sponsorship, aiming to capitalise on the widespread popularity and passion for sports, thereby enhancing their reach and market position.

The evolving digital landscape has further amplified the global sports sponsorship market demand. Advancements in technology have transformed the sports industry, opening up new platforms for sports sponsorship. Social media, live streaming services, and esports platforms are some of the trending spaces attracting significant sponsorship deals. This digital shift not only allows for broader audience reach but also provides targeted and personalised marketing opportunities, thereby boosting the market's growth.

The globalisation of sports is another factor contributing to the sports sponsorship market expansion. Sports like football, basketball, and cricket have a worldwide following, giving brands an international platform to showcase their products and services. Moreover, global sporting events like the Olympics, FIFA World Cup, and the ICC Cricket World Cup are hugely popular, attracting millions of viewers and thereby providing immense sponsorship opportunities to the sports sponsorship market development.

In addition, the rise of women's sports and an increased focus on inclusivity in the sports sector present significant opportunities for the sports sponsorship market. With growing recognition and viewership, women's sports leagues and events are drawing in substantial sponsorship deals. Furthermore, sponsoring such events enables brands to portray themselves as advocates for gender equality and inclusivity, enhancing their brand image.

Market Segmentation

The market can be divided based on type, application, and region.

Market Breakup by Type

• Signage
• Digital Activation
• Club and Venue Activation
• Others

Market Breakup by Application

• Competition Sponsorship
• Training Sponsorship
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global sports sponsorship companies.

Some of the major key players explored in the report are as follows:

• Nike Inc.
• Adidas AG
• The Coca-Cola Company
• Socios.com
• Puma SE
• PepsiCo, Inc.
• Anheuser-Busch Inbev SA
• Macron S.p.A
• Electronic Arts Inc
• Betway
• Others

About the Analyst

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The analyst always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.