Demand for Connectivity and Advanced Infotainment is Driving the Growth Potential of OTA Updates in the Asian Automotive Industry
This research service analyzes over-the-air (OTA) updates from Asian original equipment manufacturers and examines opportunities for market participants to enhance their OTA capabilities and gain a competitive edge. The study looks at both firmware OTA (FOTA) and software OTA (SOTA) strategies. The growing use of embedded technology and 5G will boost the use of connected services and advanced infotainment services, which will drive OTA software updates that create more personalized experiences.
This study segments OTA updates into the following 12 categories: Powertrain; infotainment services; connected services; advanced driver assistance systems (ADAS)/autonomous driving (AD); chassis; remote services; bug fixes; user manuals; health, wellness, and well-being; passive safety; active safety; and comfort/convenience. It offers profiles of the Hyundai Group, Toyota Group, and Honda Group, outlining their service and subsegment penetration for each OTA update type. The study also breaks down the number of OTA updates each company offers per category. Country-specific analyses have been provided for Japan, South Korea, and India.
The study identifies the factors driving and restraining growth in this space and examines several use cases for automakers. It concludes by highlighting the growth opportunities emerging from this space for market players and stakeholders to leverage.
KEY ISSUES ADDRESSED
- Which OEMs offer OTA updates?
- Which segments and subsegments account for most of the OTA updates?
- Which regulations and standards impact the OTA updates?
- To date, how many OTA updates have the profiled companies offered?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mahindra
- Tata Elxsi
- Maruti Suzuki Motors
- Toyota
- Nissan
- Mazda
- Mitsubishi
- Honda
- Hyundai Motor Group
