Natural Vitamin E Market - Forecasts from 2024 to 2029

The natural vitamin E market was valued at US$710.267 million in 2022 and is expected to grow at a CAGR of 5.42% to reach US$1027.808 million by 2029.

Harvard Medical School describes Vitamin E as a fat-soluble antioxidant that helps protect against reactive oxygen specimens present in cell membranes. Naturally, vitamin E is predominately found in plant-based oils such as wheat germ oil, nuts (like peanuts, and almonds), seeds (like sunflower seeds and pumpkin seeds), fruits (Mangoes and avocados), and vegetables such as beet greens, collard greens, spinach, red bell pepper, and asparagus.

Natural vitamin E products are becoming more popular due to the growing awareness regarding its benefits for health, skin, and hair. As a result of the increased demand for natural vitamin E supplements and skincare products, they are widely available in beauty stores, nutrition shops, and pharmacies to being available in grocery stores. Increasing awareness regarding one’s health and skin has led to a massive consumer shift towards vitamin E supplements and other products which is propelling the demand even further.

 In addition, the growing demand for chemical-free, natural, and clean-label products is also contributing to the market expansion of natural vitamin E. Consumers’ preferences have shifted towards products that have organically produced key vitamins such as vitamin E. The trend of new naturally derived Vitamin E has significantly boosted the demand for beauty and personal care products.

Market Drivers

Growing awareness regarding vitamin E's benefits is driving the market growth

Various studies have shown that ingestion of vitamin E-rich food or dietary supplements leads to decreased prevalence of fatal cardiovascular disease, cancer, dementia, and other medical disorders. Natural vitamin E aids in the maintenance of healthy skin and eyes, as well as the strengthening of the body's immunity system against sickness and viral or bacterial infection.

Consumption of natural vitamin E products can also decrease its deficiency and prevent the occurrence of autoimmune diseases such as ataxia and AVED. Vitamin E is a rich antioxidant that can be useful in minimizing UV damage to the skin.

Furthermore, using vitamin E topically on your skin can help hydrate and protect it from free radical damage. It also helps in providing relief to people suffering from medical disorders such as eczema, psoriasis, and acne. As a result, the market is also witnessing a growing application of natural vitamin E in hydrating creams, nourishing serums, and potent eye creams.

Growing demand for clean-label products and the flourishing natural skincare and cosmetics market is accelerating the demand for different natural vitamin E products.

Health-conscious customers are looking for supplements and skincare products with label and ingredient transparency. As a result, clean-label goods - those featuring natural, basic, and familiar ingredients are gaining immense popularity. Research has shown that customers are willing to pay more for clean-label products than products containing artificial chemicals.

According to research, consumers are avoiding chemicals such as parabens, mineral oil, phthalates, and sodium lauryl sulfate because they are concerned about the health hazards linked with them. Natural ingredients such as natural vitamin E are perceived as safer for human health and the environment by consumers.

As a result, an increasing number of cosmetics businesses are substituting natural components for synthetic compounds which is fueling demand for natural and organic personal care products.

Restraint

 High Prices

High prices of natural vitamin E products, lack of concrete scientific evidence along with high and volatile prices of raw materials obstruct the growth of the global market for natural vitamin E during the projection period.

However, continuous product innovation and launches especially in countries such as the US or the UK are providing new opportunities for key market players.

The segmentation of the global natural vitamin E market by product type includes Tocopherols and Tocotrienols.

The segmentation of the global natural vitamin E market by product type includes tocopherols and tocotrienols. Tocopherols represent the most prevalent form of vitamin E naturally occurring in nature. They consist of four subtypes: alpha, beta, gamma, and delta. Tocotrienols offer various health benefits, including support for cardiovascular health and cognitive function.

North America is anticipated to hold a significant share of the global natural vitamin E market.

North America region is anticipated to hold a substantial share of the natural vitamin E market. This region will experience rapid expansion throughout the projection period due to the presence of well-established nutraceutical, cosmetic, and skincare industries. Natural vitamin E's are in high demand in markets such as the United States and Canada.

This regional market is also expanding as a result of the growing millennial population, in addition to the rising demand for clean-label, natural, and organic skincare and cosmetics products.

In addition, the presence of key market players such as BASF, Archer Daniels Midland Company, and others is also spurring the demand for natural vitamin E in this region. The rising elderly population and healthcare expenditures along with changing lifestyles, and food innovation have all contributed to market expansion during the forecast period in North America.

Market Developments

• March 2022- In a groundbreaking development in oral health, UK vitamin brand Nourished collaborated with Colgate to introduce 'nutristacks' to the UK market. The innovative range of 3D printed vitamin gummies, developed in partnership with Colgate,  launched by Birmingham-based health tech start-up Nourished. These gummies were made available for purchase across the UK.
• February 2022- Indian Natural Vitamin E manufacturing company Orah Nutrichem  Pvt Ltd launched ORAH Vit E, a Tocotrienol-based natural anti-oxidant for the food and cosmetic industry. 

Market Segmentation

By Product Type

• Tocopherols
• Tocotrienols

By Application

• Dietary Supplements
• Fortified/Functional Food and Beverage
• Beauty and Personal Care Products
• Pharmaceuticals
• Animal Feed

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• UK
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others