Electric Lawn Mowers Market - Forecasts from 2023 to 2028

The electric lawn mowers market was valued at US$16.623 billion in 2021 and is expected to grow at a CAGR of 5.63% during the forecast period

The electric lawn mowers market is projected to grow at a steady pace during the forecast period. Electric lawn mowers use electricity as their power source rather than petrol or other fuels. These mowers are either corded electric motors or rechargeable batteries. Electric lawn mowers are popular among homeowners on account of growing environmental awareness, convenience, and quiet operation. Individual tastes and personal mowing demands influence the decision between corded electric and battery-powered versions.

Market Drivers:

Lower operating and maintenance costs

Electric lawn mowers have lower operating costs compared to traditional mowers as it eliminates the cost of fuel. Electric mowers run on electricity, which is typically cheaper than gasoline. Further, electric mowers generally have lower maintenance costs compared to traditional mowers. Electric mowers have fewer mechanical parts, such as spark plugs or carburetors, which reduces the need for maintenance and repair costs. Hence, over the long term, electric mowers can provide cost savings due to lower operating and maintenance costs which makes them more profitable. Consequently, it leads to the adoption of electric lawn mowers, propelling the market demand.

Increasing environmental consciousness among consumers

Another significant driver for electric lawn mowers is the increasing environmental consciousness among consumers. Electric mowers emit zero emissions, leading to a reduction in air pollution and carbon footprints. This is in line with the growing demand for environmentally friendly and sustainable lawn care practices. Furthermore, government incentives or rules supporting environmentally friendly and sustainable practices stimulate the adoption of electric lawn mowers. Subsidies, tax credits, or limits on gas-powered equipment are expected to create a favorable climate for the adoption of electric mowers.

Market opportunity:

Electric mower technology advancements

The use of electric mowers reduces fuel expenses. They also have fewer maintenance requirements, such as spark plug replacements or carburetor cleaning, resulting in potential cost savings for users. Further, electric mower technology has advanced in recent years, offering improved battery life, cutting performance, and power. Battery-powered models have become more popular due to advancements in lithium-ion battery technology, providing longer runtimes and faster charging times. These technological improvements have increased the efficiency and effectiveness of electric mowers, creating an opportunity for market development.

Market Restraints:

Competition with traditional mowers

Traditional mowers have more power and cutting capacity than electric mowers, especially when dealing with thick or overgrown grass or difficult terrain. Gas mowers can handle greater areas and more difficult mowing operations, giving them an edge over electric lawn mowers. Furthermore, electric mowers have a higher initial or upfront cost compared to traditional mowers. In addition, cordless electric lawn mowers require additional expenditure on batteries and chargers. Traditional mowers are typically less expensive.

Restricted access to electricity

Electric mowers require access to electricity through a power cord or a charging outlet. This may limit their use in areas where power outlets are not readily available or where extension cords may be impractical or hazardous to use. Power outages can also disrupt mowing sessions for corded electric mowers. In addition, electric lawn mowers, especially cordless models, require access to charging outlets for recharging batteries, which requires electricity. The availability of outdoor power outlets may impact the convenience and usability of electric mowers, restraining market growth during the forecast period.

Vendor analysis

A few examples of significant companies in the electric lawn mowers market are listed below:

• EGO Power+ is a well-known brand that specializes in cordless electric outdoor power equipment, such as lawn mowers. They are well-known for producing high-performance lawn mowers with long battery life and novel features.
• Ryobi manufactures a variety of electric and cordless power tools, including lawn mowers. They provide diverse electric mower types for home use, with an emphasis on ease of use and convenience.
• Deere & Company, also known as John Deere, manufactures a variety of corded and cordless electric lawn mowers known for their dependability and excellence.
• As part of its comprehensive portfolio of outdoor power equipment, Honda offers electric lawn mowers. Their mowers are well-known for their durability and performance.
• BLACK+DECKER is a well-known power tool brand, including electric lawn mowers. They have a range of electric mower models, from corded to cordless, to meet various lawn sizes and needs.
• Robert Bosch GmbH is a manufacturer of high-quality electric lawn mowers. They provide a variety of corded and cordless devices for home use.

Electric lawn mowers are primarily used for residential applications

End-users, electric lawn mowers are primarily used for the residential sector. There is a significant demand for new housing units on account of the expanding population. As the population grows, the need for infrastructure also increases. Authorities invest in expanding and improving infrastructure to cater to the needs of the growing residential area. The influx of residents leads to increased local spending, creating demand for electric lawn mowers as they are suitable for cutting grass in small to medium-sized residential yards, offering a convenient alternative to traditional gas-powered mowers. Consequently, it leads to the overall growth of the electric lawn mowers market.

Regional Insights

The electric lawn mowers are popular among homeowners in North America, especially in residential areas with smaller lawns driving the market demand. The United States and Canada have a strong market for electric lawn mowers due to their environmental benefits, ease of use, and lower noise levels. Further, the presence of major companies like EGO Power+, Greenworks, and Toro offering a wide range of electric mower options in the region has a significant impact on the North American market.

Further, Europe has been at the forefront of the transition towards electric lawn mowers owing to its focus on environmental sustainability. Countries like the United Kingdom, Germany, Switzerland, and France have witnessed increased adoption of electric mowers, driven by strict emission regulations and a growing emphasis on green gardening practices. Companies such as STIGA, Bosch, and Husqvarna have a strong market presence in Europe, offering electric lawn mowers tailored to regional needs.

Additionally, the Asia-Pacific region, including countries like Japan, China, and South Korea, is experiencing a growing demand for electric lawn mowers owing to urbanization, increasing environmental awareness, and government initiatives promoting eco-friendly practices. Hence, it is expected to grow.

Segmentation:

BY PRODUCT TYPE

• Walk-behind Electric Lawn Mowers
• Front and Wide Area (sit and ride) Electric Lawn Mowers
• Stand-on Electric Lawn Mowers Market

BY MOWER BLADE TYPE

• Cylinder Blades
• Mulching Blades
• Standard Blades
• Lifting Blades

BY END-USER

• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Other End Users

BY GEOGRAPHY

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• The Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others