Cranberries Market - Forecasts from 2023 to 2028

The cranberries market was valued at US$2.991 billion in 2021

The cranberry market is expected to expand significantly during the forecast period. The cranberry plant is a wetland crop species that is commercially produced in wetlands that are either created or already exist. Cranberry-based goods include juices, sauces, dried cranberries, powders, and extracts, most of which are used in dietary supplements.

Since cranberries taste sour when eaten fresh, juice is the most common form in which people consume cranberries.

Production of cranberries

Production of cranberry plants decreased in 2021. According to USA NASS 2022, 59 per cent of the U.S. harvest of cranberries was produced in Wisconsin in 2021, making it the top producer. Cranberries were harvested from 38,100 acres in total in 2021, with an average yield of 185.7 barrels per acre. $272.09 million was the entire value of the cranberry crop that was used in the United States, with 94.9 per cent of that value coming from processed cranberries. A few numbers of growers/processors control the domestic cranberry market. Over 600 cranberry producers are represented by Ocean Spray, one of the oldest grower-owned cooperatives in the United States.

Market Drivers:

Medicinal value of cranberries

One of the main factors spurring cranberry market growth is the therapeutic benefit of cranberries. Additionally, cranberries' anti-inflammatory and antioxidant qualities help enhance the immune system and metabolic, and cardiovascular health. Antioxidant phytochemicals found in cranberries minimise oxidative cell damage and aid in disease prevention. These cranberry health advantages are anticipated to have a favourable impact on the cranberry market size throughout the projected period.

Increase in utilization of cranberries in the processing industry

There has been an increase in the demand for cranberries from the processing industries particularly in North America. Cranberries are used to make a variety of processed goods, including cranberry raisins, juices, jams, jellies, sauces, dried cranberries, powders, extracts, and more. Indigenous peoples consume cranberries in a variety of ways, including fresh, ground, mashed, and baked with cornmeal.

The demand for dried cranberries is rising for several products including cranberry poultices, therapeutic teas, and colours. These factors are anticipated to surge the cranberry market growth.

Growing demand for organically cultivated cranberries

The demand for non-genetically modified cranberries has surged, as customer worries about the negative consequences of GM cranberries' growth and will expand the cranberries market size.

Leading businesses in the food and beverage sector depend on farmers and commodities traders that grow and sell non-GMO fruits, such as cranberries, to manufacture clean-label, nutrient-dense, and healthful goods.

Rising consumption of on-the-go snack

The market for dried cranberries is expanding because of the rise in the consumption of on-the-go snacks. Rising consumer awareness of the health dangers connected to junk food consumption, such as heart disease, diabetes, and other chronic diseases, is anticipated to be the main driver to the increase demand for dried cranberries.  Growing healthy eating practices and a busy lifestyle is one of the major trends in the worldwide dried cranberries market.

North America is the fastest-growing market

North America is expected to account for a significant cranberry market share. In the USA The majority of the production of cranberries is seen in states like Massachusetts, Wisconsin, New Jersey, Oregon, and Washington State.

The world's top two cranberry producers are the United States and Canada. According to the USD’s National Agricultural Statistical Service, in 2021, 6,782 thousand barrels of processed cranberries were produced in the United States.

Company Products

• CRAISINS® DRIED CRANBERRIES, Originally dried cranberries, flavours of dried cranberries, and whole and juicy dried cranberries are offeredOcean Spray.

Market  Developments

• In May 2023, to create a line of delicious delights produced from genuine fruit, The Hershey Company and Ocean Spray Cranberries, Inc., joined forces. With Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, the new snack collection offers a delectable chocolate experience that will delight your taste buds.
• In March 2022, Canomiks, and Ocean Spray Cranberries, Inc., announced research utilising Canomiks' A.I. based technology platform to test and certify the biological efficacy of the cranberry. The partnership was formed to promote innovative technological adoption in Ocean’s cranberry production.

Segmentation:

By Product Type

• Fresh Fruits
• Freeze Dried
• Air Dried
• Others

By Nature

• Conventional
• Organic

By End-User

• Bakery
• Confectionaries
• Dairy Products
• Beverages
• Cereals
• Others

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others