Survey of Use of Artificial Intelligence in College Marketing

Table 1 Which of the following applications have you used routinely in your work?
Table 1.1.1 Which of the following applications have you used routinely in your work? Bard
Table 1.1.2 Which of the following applications have you used routinely in your work? Bard Broken out by enrollment
Table 1.1.3 Which of the following applications have you used routinely in your work? Bard Broken out by tuition, $
Table 1.1.4 Which of the following applications have you used routinely in your work? Bard Broken out by type of college or Carnegie Class
Table 1.1.5 Which of the following applications have you used routinely in your work? Bard Broken out by public or private college
Table 1.2.1  Which of the following applications have you used routinely in your work? ChatGPT
Table 1.2.2  Which of the following applications have you used routinely in your work? ChatGPT Broken out by enrollment
Table 1.2.3  Which of the following applications have you used routinely in your work? ChatGPT Broken out by tuition, $
Table 1.2.4  Which of the following applications have you used routinely in your work? ChatGPT Broken out by type of college or Carnegie Class
Table 1.2.5  Which of the following applications have you used routinely in your work? ChatGPT Broken out by public or private college
Table 1.3.1  Which of the following applications have you used routinely in your work? AI-enabled Bing
Table 1.3.2  Which of the following applications have you used routinely in your work? AI-enabled Bing Broken out by enrollment
Table 1.3.3  Which of the following applications have you used routinely in your work? AI-enabled Bing Broken out by tuition, $
Table 1.3.4  Which of the following applications have you used routinely in your work? AI-enabled Bing Broken out by type of college or Carnegie Class
Table 1.3.5  Which of the following applications have you used routinely in your work? AI-enabled Bing Broken out by public or private college
Table 1.4.1  Which of the following applications have you used routinely in your work? Llama
Table 1.4.2  Which of the following applications have you used routinely in your work? Llama Broken out by enrollment
Table 1.4.3  Which of the following applications have you used routinely in your work? Llama Broken out by tuition, $
Table 1.4.4  Which of the following applications have you used routinely in your work? Llama Broken out by type of college or Carnegie Class
Table 1.4.5  Which of the following applications have you used routinely in your work? Llama Broken out by public or private college
Table 2 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications?
Table 2.1.1 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Bard
Table 2.1.2 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Bard Broken out by enrollment
Table 2.1.3 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Bard Broken out by tuition, $
Table 2.1.4 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Bard Broken out by type of college or Carnegie Class
Table 2.1.5 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Bard Broken out by public or private college
Table 2.2.1 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? ChatGPT
Table 2.2.2 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? ChatGPT Broken out by enrollment
Table 2.2.3 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? ChatGPT Broken out by tuition, $
Table 2.2.4 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? ChatGPT Broken out by type of college or Carnegie Class
Table 2.2.5 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? ChatGPT Broken out by public or private college
Table 2.3.1 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? AI-enabled Bing
Table 2.3.2 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? AI-enabled Bing Broken out by enrollment
Table 2.3.3 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? AI-enabled Bing Broken out by tuition, $
Table 2.3.4 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? AI-enabled Bing Broken out by type of college or Carnegie Class
Table 2.3.5 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? AI-enabled Bing Broken out by public or private college
Table 2.4.1 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Llama
Table 2.4.2 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Llama Broken out by enrollment
Table 2.4.3 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Llama Broken out by tuition, $
Table 2.4.4 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Llama Broken out by type of college or Carnegie Class
Table 2.4.5 In the past week how much time (in minutes) have you spent using any of the following artificial Intelligence applications? Llama Broken out by public or private college
What resources (hardware, software, training, etc.) has your department or university provided to facilitate the use of AI in college marketing?
Table 3.1 If you are using AI, how much more personally productive has it made you, measured by the quantity and quality of AI-assisted output?
Table 3.2 If you are using AI, how much more personally productive has it made you, measured by the quantity and quality of AI-assisted output? Broken out by enrollment
Table 3.3 If you are using AI, how much more personally productive has it made you, measured by the quantity and quality of AI-assisted output? Broken out by tuition, $
Table 3.4 If you are using AI, how much more personally productive has it made you, measured by the quantity and quality of AI-assisted output? Broken out by type of college or Carnegie Class
Table 3.5 If you are using AI, how much more personally productive has it made you, measured by the quantity and quality of AI-assisted output? Broken out by public or private college
Table 4 Have you or your department done any of the following? (check all that apply)
Table 4.1.1 Have you or your department done any of the following? Formed a study group or task force to study use of AI in college marketing
Table 4.1.2 Have you or your department done any of the following? Formed a study group or task force to study use of AI in college marketing Broken out by enrollment
Table 4.1.3 Have you or your department done any of the following? Formed a study group or task force to study use of AI in college marketing Broken out by tuition, $
Table 4.1.4 Have you or your department done any of the following? Formed a study group or task force to study use of AI in college marketing Broken out by type of college or Carnegie Class
Table 4.1.5 Have you or your department done any of the following? Formed a study group or task force to study use of AI in college marketing Broken out by public or private college
Table 4.2.1 Have you or your department done any of the following? Developed an automated AI-driven chatbox to answer questions about the college for prospective students
Table 4.2.2 Have you or your department done any of the following? Developed an automated AI-driven chatbox to answer questions about the college for prospective students Broken out by enrollment
Table 4.2.3 Have you or your department done any of the following? Developed an automated AI-driven chatbox to answer questions about the college for prospective students Broken out by tuition, $
Table 4.2.4 Have you or your department done any of the following? Developed an automated AI-driven chatbox to answer questions about the college for prospective students Broken out by type of college or Carnegie Class
Table 4.2.5 Have you or your department done any of the following? Developed an automated AI-driven chatbox to answer questions about the college for prospective students Broken out by public or private college
Table 4.3.1 Have you or your department done any of the following? Formed a partnership with computer science, institutional research or other professionals to deploy AI in college marketing
Table 4.3.2 Have you or your department done any of the following? Formed a partnership with computer science, institutional research or other professionals to deploy AI in college marketing Broken out by enrollment
Table 4.3.3 Have you or your department done any of the following? Formed a partnership with computer science, institutional research or other professionals to deploy AI in college marketing Broken out by tuition, $
Table 4.3.4 Have you or your department done any of the following? Formed a partnership with computer science, institutional research or other professionals to deploy AI in college marketing Broken out by type of college or Carnegie Class
Table 4.3.5 Have you or your department done any of the following? Formed a partnership with computer science, institutional research or other professionals to deploy AI in college marketing Broken out by public or private college
Table 4.4.1 Have you or your department done any of the following? Used AI to develop or improve statistical models predicting the likelihood of student application, attendance, withdrawal or other behaviors
Table 4.4.2 Have you or your department done any of the following? Used AI to develop or improve statistical models predicting the likelihood of student application, attendance, withdrawal or other behaviors Broken out by enrollment
Table 4.4.3 Have you or your department done any of the following? Used AI to develop or improve statistical models predicting the likelihood of student application, attendance, withdrawal or other behaviors Broken out by tuition, $
Table 4.4.4 Have you or your department done any of the following? Used AI to develop or improve statistical models predicting the likelihood of student application, attendance, withdrawal or other behaviors Broken out by type of college or Carnegie Class
Table 4.4.5 Have you or your department done any of the following? Used AI to develop or improve statistical models predicting the likelihood of student application, attendance, withdrawal or other behaviors Broken out by public or private college
Table 4.5.1 Have you or your department done any of the following? Used AI to create or manage content for marketing.
Table 4.5.2 Have you or your department done any of the following? Used AI to create or manage content for marketing. Broken out by enrollment
Table 4.5.3 Have you or your department done any of the following? Used AI to create or manage content for marketing. Broken out by tuition, $
Table 4.5.4 Have you or your department done any of the following? Used AI to create or manage content for marketing. Broken out by type of college or Carnegie Class
Table 4.5.5 Have you or your department done any of the following? Used AI to create or manage content for marketing. Broken out by public or private college
Table 4.6.1 Have you or your department done any of the following? Used AI to automate, study or manage digital ad placements.
Table 4.6.2 Have you or your department done any of the following? Used AI to automate, study or manage digital ad placements. Broken out by enrollment
Table 4.6.3 Have you or your department done any of the following? Used AI to automate, study or manage digital ad placements. Broken out by tuition, $
Table 4.6.4 Have you or your department done any of the following? Used AI to automate, study or manage digital ad placements. Broken out by type of college or Carnegie Class
Table 4.6.5 Have you or your department done any of the following? Used AI to automate, study or manage digital ad placements. Broken out by public or private college
Table 4.7.1 Have you or your department done any of the following? Hired a marketing consultant specifically for AI driven capabilities.
Table 4.7.2 Have you or your department done any of the following? Hired a marketing consultant specifically for AI driven capabilities. Broken out by enrollment
Table 4.7.3 Have you or your department done any of the following? Hired a marketing consultant specifically for AI driven capabilities. Broken out by tuition, $
Table 4.7.4 Have you or your department done any of the following? Hired a marketing consultant specifically for AI driven capabilities. Broken out by type of college or Carnegie Class
Table 4.7.5 Have you or your department done any of the following? Hired a marketing consultant specifically for AI driven capabilities. Broken out by public or private college
Table 4.8.1 Have you or your department done any of the following? Used AI to contribute to a viewbook or virtual tour.
Table 4.8.2 Have you or your department done any of the following? Used AI to contribute to a viewbook or virtual tour. Broken out by enrollment
Table 4.8.3 Have you or your department done any of the following? Used AI to contribute to a viewbook or virtual tour. Broken out by tuition, $
Table 4.8.4 Have you or your department done any of the following? Used AI to contribute to a viewbook or virtual tour. Broken out by type of college or Carnegie Class
Table 4.8.5 Have you or your department done any of the following? Used AI to contribute to a viewbook or virtual tour. Broken out by public or private college
Table 4.9.1 Have you or your department done any of the following? Used AI to develop or enhance general marketing info.
Table 4.9.2 Have you or your department done any of the following? Used AI to develop or enhance general marketing info. Broken out by enrollment
Table 4.9.3 Have you or your department done any of the following? Used AI to develop or enhance general marketing info. Broken out by tuition, $
Table 4.9.4 Have you or your department done any of the following? Used AI to develop or enhance general marketing info. Broken out by type of college or Carnegie Class
Table 4.9.5 Have you or your department done any of the following? Used AI to develop or enhance general marketing info. Broken out by public or private college
Table 4.10.1 Have you or your department done any of the following? Used AI to manage email campaigns.
Table 4.10.2 Have you or your department done any of the following? Used AI to manage email campaigns. Broken out by enrollment
Table 4.10.3 Have you or your department done any of the following? Used AI to manage email campaigns. Broken out by tuition, $
Table 4.10.4 Have you or your department done any of the following? Used AI to manage email campaigns. Broken out by type of college or Carnegie Class
Table 4.10.5 Have you or your department done any of the following? Used AI to manage email campaigns. Broken out by public or private college
Table 5.1 How valuable has the use of artificial intelligence been in developing blog and social media posts, and marketing materials for the college?
Table 5.2 How valuable has the use of artificial intelligence been in developing blog and social media posts, and marketing materials for the college? Broken out by enrollment
Table 5.3 How valuable has the use of artificial intelligence been in developing blog and social media posts, and marketing materials for the college? Broken out by tuition, $
Table 5.4 How valuable has the use of artificial intelligence been in developing blog and social media posts, and marketing materials for the college? Broken out by type of college or Carnegie Class
Table 5.5 How valuable has the use of artificial intelligence been in developing blog and social media posts, and marketing materials for the college? Broken out by public or private college
Table 6.1 How close is your departmental relationship with computer scientists in your and other universities and research centers?
Table 6.2 How close is your departmental relationship with computer scientists in your and other universities and research centers? Broken out by enrollment
Table 6.3 How close is your departmental relationship with computer scientists in your and other universities and research centers? Broken out by tuition, $
Table 6.4 How close is your departmental relationship with computer scientists in your and other universities and research centers? Broken out by type of college or Carnegie Class
Table 6.5 How close is your departmental relationship with computer scientists in your and other universities and research centers? Broken out by public or private college
Table 7.1 In your view how much of an effort has your college made in using AI in its college marketing efforts?
Table 7.2 In your view how much of an effort has your college made in using AI in its college marketing efforts? Broken out by enrollment
Table 7.3 In your view how much of an effort has your college made in using AI in its college marketing efforts? Broken out by tuition, $
Table 7.4 In your view how much of an effort has your college made in using AI in its college marketing efforts? Broken out by type of college or Carnegie Class
Table 7.5 In your view how much of an effort has your college made in using AI in its college marketing efforts? Broken out by public or private college
Table 8.1 How useful will artificial intelligence be to your future marketing efforts?
Table 8.2 How useful will artificial intelligence be to your future marketing efforts? Broken out by enrollment
Table 8.3 How useful will artificial intelligence be to your future marketing efforts? Broken out by tuition, $
Table 8.4 How useful will artificial intelligence be to your future marketing efforts? Broken out by type of college or Carnegie Class
Table 8.5 How useful will artificial intelligence be to your future marketing efforts? Broken out by public or private college
Table 9.1 In the past year, how much has the college spent on subscriptions, consultants, seminars, webinars, conferences and other resources designed to prepare college marketing staff to use artificial intelligence?
Table 9.2 In the past year, how much has the college spent on subscriptions, consultants, seminars, webinars, conferences and other resources designed to prepare college marketing staff to use artificial intelligence? Broken out by enrollment
Table 9.3 In the past year, how much has the college spent on subscriptions, consultants, seminars, webinars, conferences and other resources designed to prepare college marketing staff to use artificial intelligence? Broken out by tuition, $
Table 9.4 In the past year, how much has the college spent on subscriptions, consultants, seminars, webinars, conferences and other resources designed to prepare college marketing staff to use artificial intelligence? Broken out by type of college or Carnegie Class
Table 9.5 In the past year, how much has the college spent on subscriptions, consultants, seminars, webinars, conferences and other resources designed to prepare college marketing staff to use artificial intelligence? Broken out by public or private college
If your college has spent funds on familiarizing itself with artificial intelligence on what specifically has it spent these funds?  Be as specific as possible, naming particular subscriptions, conferences or other services.
Table 10.1 The potential impact of AI on college marketing has been generally overstated, understated or depicted about correctly in elite circles in your profession?
Table 10.2 The potential impact of AI on college marketing has been generally overstated, understated or depicted about correctly in elite circles in your profession? Broken out by enrollment
Table 10.3 The potential impact of AI on college marketing has been generally overstated, understated or depicted about correctly in elite circles in your profession? Broken out by tuition, $
Table 10.4 The potential impact of AI on college marketing has been generally overstated, understated or depicted about correctly in elite circles in your profession? Broken out by type of college or Carnegie Class
Table 10.5 The potential impact of AI on college marketing has been generally overstated, understated or depicted about correctly in elite circles in your profession? Broken out by public or private college
What have been your biggest successes to date in your use of AI for your work?
What advice can you offer to your peers about the use of AI in college marketing?
Table 11.1 Has your department fed information about current or potential students into Bard, ChatGPT or other AI model and then used this information to enable the AI application to develop personalized messages and content?
Table 11.2 Has your department fed information about current or potential students into Bard, ChatGPT or other AI model and then used this information to enable the AI application to develop personalized messages and content? Broken out by enrollment
Table 11.3 Has your department fed information about current or potential students into Bard, ChatGPT or other AI model and then used this information to enable the AI application to develop personalized messages and content? Broken out by tuition, $
Table 11.4 Has your department fed information about current or potential students into Bard, ChatGPT or other AI model and then used this information to enable the AI application to develop personalized messages and content? Broken out by type of college or Carnegie Class
Table 11.5 Has your department fed information about current or potential students into Bard, ChatGPT or other AI model and then used this information to enable the AI application to develop personalized messages and content? Broken out by public or private college
Table 12.1 If you have made such efforts to use artificial intelligence to develop personalized content based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches?
Table 12.2 If you have made such efforts to use artificial intelligence to develop personalized content based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by enrollment
Table 12.3 If you have made such efforts to use artificial intelligence to develop personalized content based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by tuition, $
Table 12.4 If you have made such efforts to use artificial intelligence to develop personalized content based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by type of college or Carnegie Class
Table 12.5 If you have made such efforts to use artificial intelligence to develop personalized content based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by public or private college
Table 13.1 If you have made efforts to use artificial intelligence to automate digital marketing decisions based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches?
Table 13.2 If you have made such efforts to use artificial intelligence to automate digital marketing decisions based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by enrollment
Table 13.3 If you have made such efforts to use artificial intelligence to automate digital marketing decisions based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by tuition, $
Table 13.4 If you have made such efforts to use artificial intelligence to automate digital marketing decisions based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by type of college or Carnegie Class
Table 13.5 If you have made such efforts to use artificial intelligence to automate digital marketing decisions based on inputs of information that you provide about your current or prospective student base, how fast would you say that your learning curve has been in developing these approaches? Broken out by public or private college
Table 14.1 Have you or your department uploaded data about your current or prospective student population into any artificial intelligence application for analysis?
Table 14.2 Have you or your department uploaded data about your current or prospective student population into any artificial intelligence application for analysis? Broken out by enrollment
Table 14.3 Have you or your department uploaded data about your current or prospective student population into any artificial intelligence application for analysis? Broken out by tuition, $
Table 14.4 Have you or your department uploaded data about your current or prospective student population into any artificial intelligence application for analysis? Broken out by type of college or Carnegie Class
Table 14.5 Have you or your department uploaded data about your current or prospective student population into any artificial intelligence application for analysis? Broken out by public or private college
If you have used artificial intelligence in your digital marketing efforts, exactly how have you done so?