Social Media in Retail and Apparel - Thematic Intelligence

Big Tech companies dominate the social media space. Meta’s Facebook has 3 billion monthly active users (MAUs), accounting for 61% of the global online population, and Google’s YouTube has approximately 2.7 billion MAUs. In most segments, platforms have benefited from network effects, and thanks to their high volume of users, they are the most attractive to both consumers and advertisers. Few players offer a portfolio of services comparable to Meta, preferring instead to offer more specialized services. For example, LinkedIn positions itself as a social media platform for consumers’ professional networks.

Key Highlights

Social media companies will increasingly diversify away from their ad-funded business model in the face of increased regulatory scrutiny.

Although retailers across all sectors use social media, its use is more prominent in the apparel and health & beauty sectors.

Social media platforms and influencer marketing have become influential in marketing, and platforms are becoming purchasing channels in their own rights.

Scope

• The publisher provides detailed insight into the theme of social media, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of social media and its components, the leading companies, the timeline of developments in social media, and related mergers and acquisitions. The report also details the relevant trends across technology, marcoeconomic, regulatory, and retail trends.

Reasons to Buy

• Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
• Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.