South Africa baby oral care market is expected to witness a substantial growth during the forecast period. The growth regarding oral health and wellness and hygiene is sustaining the market. The baby oral care market in South Africa is segmented on the basis of type, end user, and distribution channel. On the basis of type, the market is classified into toothbrush, toothpaste, floss, and tooth mousse. Since 2018, toothpaste holds the major market share adhered to toothbrush, floss, and tooth mousse. By end user, the market is divided into infants, and toddlers. Toddlers holds a major share in South Africa baby oral care market. Depending on distribution channel, the market is classified into supermarkets and hypermarkets, convenience stores, specialty stores, and online stores. The online stores have established dominant visibility in the South Africa oral care market.
The major drivers for growth of the South Africa oral care market are owing to increase in health awareness for oral hygiene among parents and increase in demand for oral care products. The awareness of oral health and hygiene among people due to variety of services and products for the infants and toddlers' oral health and hygiene is sustaining the market. Furthermore, stringent laws enforced by the government pertaining to offer the best products to the customers are driving the market growth. In addition, upsurge in customer demand for the ease of online purchasing is providing the market with different growth opportunities.
Online channels provide consumers with a variety of baby oral care products such as toothpaste, toothbrushes, floss, and tooth mousse at affordable prices thus aiding to the growth of the baby oral care market in South Africa.
Contrarily, certain restraining factors that impact the growth of the baby oral care market is high cost of the products and limited availability of the products. Furthermore, different players are providing attractive discounts on their products to remain competitive in the market.
Conversely, introduction of cutting-edge products by the key players in the market are gaining substantial market opportunities. The infants and toddlers are extremely sensitive and hence requires special products for their dental care. The innovative toothpaste and toothbrushes available and developed for sensitive teeth, are creating a favorable impact on the baby oral care market. Furthermore, launching of fluoride-free toothpaste in the market is providing customers with toothpaste that contains natural ingredients and no artificial ingredients.
This is causing increase in need for such toothpaste in the current market situation. In addition, the trend of baby oral care products without artificial ingredients and made of all natural ingredients among the oral care and hygiene consumers are providing several opportunities for the market growth. In addition, the introduction of electrical toothbrushes is expected to develop substantial market opportunities for both the new and existing participants in the baby oral care market. Electrical toothbrushes provide a full cleaning without any nicks or scratches and hence they are acquiring popularity among the clients.
Furthermore, increase in disposable income of the middle-class populace is making them embrace new and innovative products in the market.
The South Africa baby oral care market is anticipated to witness substantial growth in the upcoming years. This is attributed to increase in oral health and hygiene awareness among the populace. In addition, distribution channels such as the online stores are aiding the growth of the market. Furthermore, the growing population is thrusting the need in the market. In addition, leading companies are adopting various strategies such as new product advancement, R&D, pricing strategies, and marketing strategies to remain affordable in the South Africa oral care market. New product advancement is one of the most crucial strategies adopted by the leading players in the baby oral care market in South Africa. Moreover, businesses are launching products with natural ingredients such as cooking soda and coconut oil, which are useful for the infants' health and hygiene. In addition, adopting advertising campaigns is likewise released by the firms to advertise their products to boost their visibility in the market.
The key players operating in the South Africa baby oral care market include Procter & Gamble, Colgate-Palmolive, Combe Incorporated, Lion Corporation, Dabur International, Corriveau-Montpetit, Church & Dwight Corporation, Nutricare Solutions, Bayer Corporation, and Baby Products.
The major drivers for growth of the South Africa oral care market are owing to increase in health awareness for oral hygiene among parents and increase in demand for oral care products. The awareness of oral health and hygiene among people due to variety of services and products for the infants and toddlers' oral health and hygiene is sustaining the market. Furthermore, stringent laws enforced by the government pertaining to offer the best products to the customers are driving the market growth. In addition, upsurge in customer demand for the ease of online purchasing is providing the market with different growth opportunities.
Online channels provide consumers with a variety of baby oral care products such as toothpaste, toothbrushes, floss, and tooth mousse at affordable prices thus aiding to the growth of the baby oral care market in South Africa.
Contrarily, certain restraining factors that impact the growth of the baby oral care market is high cost of the products and limited availability of the products. Furthermore, different players are providing attractive discounts on their products to remain competitive in the market.
Conversely, introduction of cutting-edge products by the key players in the market are gaining substantial market opportunities. The infants and toddlers are extremely sensitive and hence requires special products for their dental care. The innovative toothpaste and toothbrushes available and developed for sensitive teeth, are creating a favorable impact on the baby oral care market. Furthermore, launching of fluoride-free toothpaste in the market is providing customers with toothpaste that contains natural ingredients and no artificial ingredients.
This is causing increase in need for such toothpaste in the current market situation. In addition, the trend of baby oral care products without artificial ingredients and made of all natural ingredients among the oral care and hygiene consumers are providing several opportunities for the market growth. In addition, the introduction of electrical toothbrushes is expected to develop substantial market opportunities for both the new and existing participants in the baby oral care market. Electrical toothbrushes provide a full cleaning without any nicks or scratches and hence they are acquiring popularity among the clients.
Furthermore, increase in disposable income of the middle-class populace is making them embrace new and innovative products in the market.
The South Africa baby oral care market is anticipated to witness substantial growth in the upcoming years. This is attributed to increase in oral health and hygiene awareness among the populace. In addition, distribution channels such as the online stores are aiding the growth of the market. Furthermore, the growing population is thrusting the need in the market. In addition, leading companies are adopting various strategies such as new product advancement, R&D, pricing strategies, and marketing strategies to remain affordable in the South Africa oral care market. New product advancement is one of the most crucial strategies adopted by the leading players in the baby oral care market in South Africa. Moreover, businesses are launching products with natural ingredients such as cooking soda and coconut oil, which are useful for the infants' health and hygiene. In addition, adopting advertising campaigns is likewise released by the firms to advertise their products to boost their visibility in the market.
The key players operating in the South Africa baby oral care market include Procter & Gamble, Colgate-Palmolive, Combe Incorporated, Lion Corporation, Dabur International, Corriveau-Montpetit, Church & Dwight Corporation, Nutricare Solutions, Bayer Corporation, and Baby Products.
Key Benefits For Stakeholders
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- Top Player positioning provides a clear understanding of the present position of market players.
- Identify key investment pockets for various offerings in the market.
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- Manufacturing Capacity
- Consumer Buying Behavior Analysis
- End user preferences and pain points
- Investment Opportunities
- Product Life Cycles
- Average Consumer Expenditure
- Go To Market Strategy
Key Market Segments
By Type
- Toothpaste
- Floss
- Tooth Mousse
- Others
- Toothbrush
- Sub-Type
- Manual
- Electric
By End User
- Infant
- Toddler
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience stores
- Online channels
- Others
- Key Market Players
- Procter & Gamble
- Colgate-Palmolive
- Combe Incorporated
- Lion Corporation
- Dabur International
- Corriveau-Montpetit
- Church & Dwight Corporation
- Nutricare Solutions
- Bayer Corporation
- AAA Baby Products
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SOUTH AFRICA BABY ORAL CARE MARKET, BY TYPE
CHAPTER 5: SOUTH AFRICA BABY ORAL CARE MARKET, BY END USER
CHAPTER 6: SOUTH AFRICA BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Procter & Gamble
- Colgate-Palmolive
- Combe Incorporated
- Lion Corporation
- Dabur International
- Corriveau-Montpetit
- Church & Dwight Corporation
- Nutricare Solutions
- Bayer Corporation
- AAA Baby Products
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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