+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

United States (US) Spirits Market Assessment by Categories, Distribution, Packaging, Consumergraphics and Forecasts to 2027

  • PDF Icon

    Report

  • 118 Pages
  • December 2023
  • Region: United States
  • GlobalData
  • ID: 5917787
The Country Profile report on the spirits sector in the US provides insights on high growth markets to target, category level distribution data, and companies market shares.

US spirits sector is led by the whiskey category in value terms and flavored alcoholic beverages in volume terms during 2022. The flavored alcoholic beverages is forecast to register the fastest value and volume growth during 2022-27. Hypermarkets & supermarkets is the leading channel for the distribution of spirits in the country. Rigid metal was the most commonly used pack material in the US spirits sector. The Mark Anthony Group of Companies, Anheuser-Busch InBev, and Diageo are the top three companies in the US spirits sector.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2017-27
  • Category and Segment Coverage: The report offers an overview of growth at a sector level and provides analysis of ten categories: brandy, flavored alcoholic beverages, non - alcoholic spirits drinks, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whiskey. These categories are analyzed by value, volume, and CAGR for the 2017-27 period. The overall market value and volume included in the report is split based on on-trade and off-trade. The analysis also includes the per capita consumption of spirits in the US, by category, compared to the North America and global markets. The section also includes value and volume analysis of segments under each category for the 2017-27 period.
  • Leading players: Market share of companies (in volume terms) in 2022
  • Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, on-trade, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.
  • Packaging: The report provides a percentage share (in 2022) and growth analysis (for 2017-27) of various pack materials, pack types, closure types, and primary outer types used in the US spirit’s sector. The analysis is at both the sector and category level and is based on the volume sales (by pack units) of spirits in the country.

Scope

  • Per capita expenditure of spirits was higher in the US than both the global and regional levels in 2022
  • Hypermarkets & supermarkets was the leading distribution channel in the US spirits sector, with a value share of 52.8% in 2022
  • Private labels accounted for a value share of 0.4% in the overall US spirits sector in 2022
  • Whiskey was the largest category in 2022, with value sales of $31.7 billion
  • In US, the consumption of spirits is higher among males than females.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

  • Report Scope
  • Executive Summary
  • Part 1: Market Environment
  • Value And Volume Share Of US In The Global And North American Market
  • Growth Analysis Of US Compared To Canada In The North America Market
  • PCC And PCE Of US Compared To Global And North America Market
  • Part 2: Sector Deep Dive
  • US Spirits Sector Snapshot
  • Market Size Analysis
  • Cross-category Comparison - Value Growth Analysis And Category Winners And Losers
  • Cross-category Comparison - Volume Growth Analysis And Category Winners And Losers
  • Part 3: Category Deep Dive
  • Per Capita Consumption Analysis By Category
  • Market Size Analysis - Category: Brandy
  • Segment-level Analysis (In Value Terms) - Brandy
  • Segment-level Analysis (In Volume Terms) - Brandy
  • Market Size Analysis - Category: Flavored Alcoholic Beverages
  • Segment-level Analysis (In Value Terms) - Flavored Alcoholic Beverages
  • Segment-level Analysis (In Volume Terms) - Flavored Alcoholic Beverages
  • Market Size Analysis - Category: Gin & Genever
  • Market Size Analysis - Category: Liqueurs
  • Segment-level Analysis (In Value Terms) -Liqueurs
  • Segment-level Analysis (In Volume Terms) - Liqueurs
  • Market Size Analysis - Category: Non - Alcoholic Spirits Drinks
  • Market Size Analysis - Category: Rum
  • Segment-level Analysis (In Value Terms) - Rum
  • Segment-level Analysis (In Volume Terms) - Rum
  • Market Size Analysis - Category: Specialty Spirits
  • Segment-level Analysis (In Value Terms) - Specialty Spirits
  • Segment-level Analysis (In Volume Terms) - Specialty Spirits
  • Market Size Analysis - Category: Tequila & Mezcal
  • Market Size Analysis - Category: Vodka
  • Segment-level Analysis (In Value Terms) - Vodka
  • Segment-level Analysis (In Volume Terms) - Vodka
  • Market Size Analysis - Category: Whiskey
  • Segment-level Analysis (In Value Terms) - Whiskey
  • Segment-level Analysis (In Volume Terms) - Whiskey
  • Part 4: Distribution Analysis
  • Channel Share Analysis
  • Part 5: Competitive Environment
  • Leading Companies Volume Share
  • Brand Share Analysis Of Top Five Companies
  • Brand Share Analysis Of Top Five Companies By Category
  • Private Label Share Analysis By Category
  • Growth Of Private Labels Compared With Branded Products
  • Degree Of Consolidation/Fragmentation By Category
  • Part 6: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis
  • Part 7: City Deep Dive
  • Market Size Analysis Of Top 10 Cities
  • Market Size Analysis Of Top 10 Cities By Category
  • Part 8: Consumergraphics
  • Demographic Analysis
  • Part 9: Macroeconomic Analysis
  • GDP Growth And Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market Trends, And Demographic Trends
  • US Standing In Global Country Risk Index (GCRI) Q4 2022
  • US Risk Analysis - Compared To Global And North America Markets
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Leading Value Categories (Value), 2022
  • Fastest-growing Segments (Value), 2022
  • Cross-category Comparison - By Value (2017-2027)
  • Cross-category Comparison - By Volume (2017-22)
  • Per Capita Consumption (By Category), US Compared To North America And Global Levels (In Liters), 2022
  • Brandy - Value Analysis By Segment, 2017-22
  • Brandy - Volume Analysis By Segment, 2017-22
  • Flavored Alcoholic Beverages - Value Analysis By Segment, 2017-22
  • Flavored Alcoholic Beverages - Volume Analysis By Segment, 2017-22
  • Liqueurs - Value Analysis By Segment, 2017-22
  • Liqueurs- Volume Analysis By Segment, 2017-22
  • Rum - Value Analysis By Segment, 2017-22
  • Rum - Volume Analysis By Segment, 2017-22
  • Specialty Spirits - Value Analysis By Segment, 2017-22
  • Specialty Spirits - Volume Analysis By Segment, 2017-22
  • Vodka - Value Analysis By Segment, 2017-22
  • Vodka - Volume Analysis By Segment, 2017-22
  • Whiskey - Value Analysis By Segment, 2017-22
  • Whiskey - Volume Analysis By Segment, 2017-22
  • Change In Distribution Share, 2017-22
  • Top Five Companies Share By Brand (In Volume Terms) In The Spirits Sector, 2022
  • Brand Shares Of Top Five Companies (In Volume Terms) By Category, 2022
  • Volume Analysis Of Top 10 Cities By Category (Million Liters), 2022
  • Performance Overview (Score: 1-100)
  • Category Data, By Segment
  • Category Data, By On-trade And Off-trade
  • Per Capita Consumption (In Liters), 2017-22
  • Per Capita Expenditure ($), 2017-22
  • Spirits Distribution In US - By Category ($ Million), 2022
  • Brand Share (In Volume Terms) In The Spirits Sector, 2022
  • Brand Share (In Volume Terms) In The Spirits Sector, By Category, 2022
  • Pack Material (In Million Pack Units), 2022-2026
  • Pack Materials By Category (In Million Pack Units), 2022
  • Pack Type (In Million Pack Units), 2017-22
  • Pack Types By Category (In Million Pack Units), 2022
  • Closure Type (In Million Pack Units), 2017-22
  • Closure Types By Category (In Million Pack Units), 2022
  • Primary Outer Type (In Million Pack Units), 2017-22
  • Primary Outer Types By Category (In Million Pack Units), 2022
  • Real GDP And Annual Growth (%), 2019-2027
  • Nominal GDP And Annual Growth (%), 2019-2027
  • Consumer Price Inflation (%), 2019-2027
  • Employed People And Unemployment Rate (%), 2019-20276
  • Nominal Household Final Consumption Expenditure And Annual Growth (%), 2019-2027
  • Population And Annual Growth (%), 2019-2027
  • Population By Age Group (%)
  • Population By Gender (%)
  • Population By Rural-urban Split (%)
List of Figures
  • Value And Volume Share Of US In The Global And North America Spirits Sector, 2022-27
  • US Compared To Canada In Terms Of Market Share, Growth, And The Competitive Landscape
  • PCC Comparison - US, North America, And Global, 2017-27
  • PCE Comparison - US, North America, And Global, 2017-2027
  • Market Size And Growth Analysis By Value And Volume, Spirits Sector, 2017-27
  • Cross-category Comparison - Value Growth Analysis And Category Winners And Losers
  • Cross-category Comparison - Volume Growth Analysis And Category Winners And Losers
  • Market Size And Growth Analysis By Value And Volume, Brandy Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Flavored Alcoholic Beverages Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Gin & Genever Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Liqueurs Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Non - Alcoholic Spirits Drinks Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Rum Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Specialty Spirits Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Tequila & Mezcal Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Vodka Category, 2017-27
  • Market Size And Growth Analysis By Value And Volume, Whiskey Category, 2017-27
  • Share Of Key Distribution Channels (In Volume Terms) - Spirits, 2022
  • Key Distribution Channel Share By Category (In Volume Terms), 2022
  • Leading Companies (In Volume Terms) In The Spirits Sector, 2022
  • Private Label Penetration By Category (In Volume Terms), 2022
  • Growth Analysis, Private Label And Brands, 2017-22
  • Category-level Consolidation/Fragmentation (In Volume Terms) - Spirits, 2022
  • Key Pack Materials In The US Spirits Sector, Percentage Share Of Pack Units, 2022
  • Annual Growth Rate By Key Pack Material, 2017-27
  • Use Of Pack Material By Category (In Pack Units), 2022
  • Key Pack Types In The US Spirits Sector, Percentage Share Of Pack Units, 2022
  • Annual Growth Rate By Key Pack Type, 2017-27
  • Use Of Pack Type By Category (In Pack Units), 2022
  • Key Closure Types In The US Spirits Sector, Percentage Share Of Pack Units, 2022
  • Annual Growth Rate By Key Closure Type, 2017-27
  • Use Of Closure Type By Category (In Pack Units), 2022
  • Key Primary Outer Types In The US Spirits Sector, Percentage Share Of Pack Units, 2022
  • Annual Growth Rate By Key Primary Outer Type, 2017-27
  • Use Of Primary Outer Type By Category (In Pack Units), 2022
  • Volume Growth Analysis Of Top 10 Cities (Million Liters), 2017-22
  • Demographic Analysis
  • Real GDP ($ Billion) And Annual Growth (%)
  • Nominal GDP ($ Billion) And Annual Growth (%)
  • Consumer Price Inflation (%)
  • Nominal Household Final Consumption Expenditure Growth (%) In $ Terms
  • Population (Million) And Annual Growth (%)
  • Population By Age Group (%)
  • Population By Gender (%)
  • Population By Rural-urban Split (%)
  • Five Lowest-risk Nations In GCRI Q4 2022
  • Five Highest-risk Nations In GCRI Q4 2022
  • US Performance In Country Risk Analysis In Comparison To North America And The World

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • The Mark Anthony Group of Companies
  • Anheuser-Busch InBev
  • Diageo
  • Boston Beer
  • Pernod Ricard Group
  • Constellation Brands Inc.
  • Bacardi Limited
  • E & J Gallo Winery Europe Limited
  • Suntory Holdings Limited
  • Heaven Hill Brands
  • Brown-Forman Corporation
  • Fifth Generation Inc
  • Ron Abuelo
  • BECLE, S.A.B. DE C.V.
  • Molson Coors Beverage Company
  • Sazerac Company, Inc
  • Braxton Brewing Company
  • LVMH Moet Hennessy - Louis Vuitton
  • Davide Campari-Milano N.V.
  • Phusion Projects, LLC
  • Mast-Jagermeister SE
  • Remy Cointreau
  • William Grant & Sons Ltd