Liquid Soap Market Report and Forecast 2024-2032

According to the report, the global liquid soap market is projected to grow at a CAGR of 6.6% between 2024 and 2032 reaching a value of approximate USD 45.09 billion by 2032. Aided by the combination of heightened hygiene awareness and a shifting consumer preference towards convenient personal care products, the market is expected to grow significantly by 2032.

Liquid soap, a cleansing agent in liquid form, is primarily composed of water, fat, and potassium hydroxide. Offering a more luxurious lathering experience than traditional soap bars, it has become a staple in both residential and commercial environments. Furthermore, with the integration of various essential oils, moisturisers, and therapeutic agents, liquid soap not only ensures cleanliness but also provides skincare benefits, including moisturisation, exfoliation, and rejuvenation.

The burgeoning liquid soap market demand is tightly interwoven with the global emphasis on sanitation and hygiene, especially in light of recent pandemics. As frequent handwashing emerged as a vital preventive measure, the preference for liquid soap, perceived as more hygienic than shared soap bars, witnessed an uptick. Additionally, with the advantage of spill-proof packaging and measured dispensing, liquid soap offers a mess-free and economical handwashing solution, further solidifying its position in modern households and institutions.

The trend of personalisation and premiumisation in the personal care segment is also fortifying the liquid soap market growth. A diverse array of liquid soap variants catering to specific skin types, concerns, and preferences have inundated the market. From antibacterial formulations for those seeking heightened germ protection to organic, eco-friendly versions catering to the environmentally-conscious, the spectrum of offerings is vast.

Industrial applications of liquid soap, particularly in the hospitality sector, are impacting the liquid soap market outlook. Hotels, restaurants, and corporate institutions are opting for liquid soap due to its economical and hygienic attributes. The ease of refill and reduced waste generation further underscores its suitability for commercial settings.

Global movements towards natural and organic products have not left the liquid soap market untouched. A growing segment of consumers now seeks products devoid of parabens, sulphates, and artificial fragrances. Catering to this demand, numerous brands have introduced all-natural liquid soap variants, often harnessing the power of traditional ingredients and botanical extracts.

Market Segmentation

The market can be divided based on type, product type, application, distribution channels, and region.

Market Breakup by Type

• Organic
• Conventional

Market Breakup by Product Type

• Bath and Body Soaps
• Dish Wash Soap
• Laundry Soaps
• Others

Market Breakup by Application

• Households
• Commercial

Market Breakup by Distribution Channels

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online Stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global liquid soap market. Some of the major players explored in the report are as follows:

• The Procter & Gamble Co.
• Unilever Plc
• Reckitt Benckiser Group plc
• Kimberly-Clark Worldwide, Inc.
• Kao Corporation
• Johnson & Johnson Services, Inc.
• Lion Corporation
• Others