+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Make-Up Global Industry Almanac 2019-2028

  • PDF Icon

    Report

  • 588 Pages
  • July 2024
  • Region: Global
  • MarketLine
  • ID: 5923283
Global Make-up industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye shadow, mascara and other eye make-up products. The face make-up segment consists of blusher, foundation, face powder and other face make-up products. The lip make-up segment consists of lip liner, lipstick, lip gloss and other lip make-up products. The nail make-up consists of nail polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2023 exchange rates.
  • The global Make-Up market had total revenues of $66.38 billion in 2023, representing a compound annual growth rate (CAGR) of 2.4% between 2018 and 2023.
  • Market consumption volumes declined with a negative CAGR of 1.5% between 2018 and 2023, to reach a total of 6.35 billion units in 2023.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 17.5% for the five-year period 2023-28, which is expected to drive the market to a value of $148.82 billion by the end of 2028.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global make-up market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global make-up market
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global make-up market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the global make-up market by value in 2023?
  • What will be the size of the global make-up market in 2028?
  • What factors are affecting the strength of competition in the global make-up market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the global make-up market?

Table of Contents

1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Make-Up
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Make-Up in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Make-Up in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Make-Up in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Make-Up in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Make-Up in Australia
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Make-Up in Brazil
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Make-Up in Canada
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Make-Up in China
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Make-Up in India
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Make-Up in Indonesia
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Make-Up in Italy
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Make-Up in Japan
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Make-Up in Mexico
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Make-Up in The Netherlands
30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis
31 Macroeconomic Indicators
31.1. Country data
32 Make-Up in North America
32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis
33 Make-Up in Scandinavia
33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis
34 Make-Up in Singapore
34.1. Market Overview
34.2. Market Data
34.3. Market Segmentation
34.4. Market outlook
34.5. Five forces analysis
35 Macroeconomic Indicators
35.1. Country data
36 Make-Up in South Africa
36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis
37 Macroeconomic Indicators
37.1. Country data
38 Make-Up in South Korea
38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis
39 Macroeconomic Indicators
39.1. Country data
40 Make-Up in Spain
40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis
41 Macroeconomic Indicators
41.1. Country data
42 Make-Up in Switzerland
42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis
43 Macroeconomic Indicators
43.1. Country data
44 Make-Up in Turkey
44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis
45 Macroeconomic Indicators
45.1. Country data
46 Make-Up in The United Kingdom
46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis
47 Macroeconomic Indicators
47.1. Country data
48 Make-Up in The United States
48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis
49 Macroeconomic Indicators
49.1. Country data
50 Company Profiles
50.1. L'Oreal SA
50.2. The Estee Lauder Companies Inc
50.3. LVMH Moet Hennessy Louis Vuitton SA
50.4. Coty Inc.
50.5. Kao Corporation
50.6. Chanel S.A.
50.7. Shiseido Company, Limited
50.8. Cosnova GmbH
50.9. Revlon Inc
50.10. Natura & Co Holding SA
50.11. Grupo Boticario
50.12. Mary Kay Inc
50.13. Amorepacific Corp
50.14. Hindustan Unilever Limited
50.15. Mandom Corp
50.16. Martha Tilaar Group
50.17. KIKO SpA
50.18. Deborah Group Spa
50.19. Vorwerk & Co KG
50.20. LUMENE Oy
50.21. LG Corp
50.22. Erkul Kozmetik Sanayi Ve Ticaret AS
50.23. Oriflame Holding AG
50.24. Yves Rocher SA
50.25. Walgreens Boots Alliance Inc
51 Appendix
51.1. Methodology
51.2. About the Publisher
List of Tables
Table 1: Global make-up market value: $ million, 2018-23
Table 2: Global make-up market volume: million units, 2018-23
Table 3: Global make-up market category segmentation: % share, by value, 2018-2023
Table 4: Global make-up market category segmentation: $ million, 2018-2023
Table 5: Global make-up market geography segmentation: $ million, 2023
Table 6: Global make-up market share: % share, by value, 2023
Table 7: Global make-up market distribution: % share, by value, 2023
Table 8: Global make-up market value forecast: $ million, 2023-28
Table 9: Global make-up market volume forecast: million units, 2023-28
Table 10: Global size of population (million), 2019-23
Table 11: Global real gdp (constant 2010 prices, $ billion), 2019-23
Table 12: Global gdp (current prices, $ billion), 2019-23
Table 13: Global inflation, 2019-23
Table 14: Global consumer price index (absolute), 2019-23
Table 15: Global exchange rate, 2018-23
Table 16: Asia-Pacific make-up market value: $ million, 2018-23
Table 17: Asia-Pacific make-up market volume: million units, 2018-23
Table 18: Asia-Pacific make-up market category segmentation: % share, by value, 2018-2023
Table 19: Asia-Pacific make-up market category segmentation: $ million, 2018-2023
Table 20: Asia-Pacific make-up market geography segmentation: $ million, 2023
Table 21: Asia-Pacific make-up market share: % share, by value, 2023
Table 22: Asia-Pacific make-up market distribution: % share, by value, 2023
Table 23: Asia-Pacific make-up market value forecast: $ million, 2023-28
Table 24: Asia-Pacific make-up market volume forecast: million units, 2023-28
Table 25: Europe make-up market value: $ million, 2018-23
Table 26: Europe make-up market volume: million units, 2018-23
Table 27: Europe make-up market category segmentation: % share, by value, 2018-2023
Table 28: Europe make-up market category segmentation: $ million, 2018-2023
Table 29: Europe make-up market geography segmentation: $ million, 2023
Table 30: Europe make-up market share: % share, by value, 2023
Table 31: Europe make-up market distribution: % share, by value, 2023
Table 32: Europe make-up market value forecast: $ million, 2023-28
Table 33: Europe make-up market volume forecast: million units, 2023-28
Table 34: Europe size of population (million), 2019-23
Table 35: Europe real gdp (constant 2010 prices, $ billion), 2019-23
Table 36: Europe gdp (current prices, $ billion), 2019-23
Table 37: Europe inflation, 2019-23
Table 38: Europe consumer price index (absolute), 2019-23
Table 39: Europe exchange rate, 2018-23
Table 40: France make-up market value: $ million, 2018-23
Table 41: France make-up market volume: million units, 2018-23
Table 42: France make-up market category segmentation: % share, by value, 2018-2023
Table 43: France make-up market category segmentation: $ million, 2018-2023
Table 44: France make-up market geography segmentation: $ million, 2023
Table 45: France make-up market share: % share, by value, 2023
Table 46: France make-up market distribution: % share, by value, 2023
Table 47: France make-up market value forecast: $ million, 2023-28
Table 48: France make-up market volume forecast: million units, 2023-28
Table 49: France size of population (million), 2019-23
Table 50: France real gdp (constant 2010 prices, $ billion), 2019-23
Table 51: France gdp (current prices, $ billion), 2019-23
Table 52: France inflation, 2019-23
Table 53: France consumer price index (absolute), 2019-23
Table 54: France exchange rate, 2018-23
Table 55: Germany make-up market value: $ million, 2018-23
Table 56: Germany make-up market volume: million units, 2018-23
Table 57: Germany make-up market category segmentation: % share, by value, 2018-2023
Table 58: Germany make-up market category segmentation: $ million, 2018-2023
Table 59: Germany make-up market geography segmentation: $ million, 2023
Table 60: Germany make-up market share: % share, by value, 2023
Table 61: Germany make-up market distribution: % share, by value, 2023
Table 62: Germany make-up market value forecast: $ million, 2023-28
Table 63: Germany make-up market volume forecast: million units, 2023-28
Table 64: Germany size of population (million), 2019-23
Table 65: Germany real gdp (constant 2010 prices, $ billion), 2019-23
Table 66: Germany gdp (current prices, $ billion), 2019-23
Table 67: Germany inflation, 2019-23
Table 68: Germany consumer price index (absolute), 2019-23
Table 69: Germany exchange rate, 2018-23
Table 70: Australia make-up market value: $ million, 2018-23
Table 71: Australia make-up market volume: million units, 2018-23
Table 72: Australia make-up market category segmentation: % share, by value, 2018-2023
Table 73: Australia make-up market category segmentation: $ million, 2018-2023
Table 74: Australia make-up market geography segmentation: $ million, 2023
Table 75: Australia make-up market share: % share, by value, 2023
Table 76: Australia make-up market distribution: % share, by value, 2023
Table 77: Australia make-up market value forecast: $ million, 2023-28
Table 78: Australia make-up market volume forecast: million units, 2023-28
Table 79: Australia size of population (million), 2019-23
Table 80: Australia real gdp (constant 2010 prices, $ billion), 2019-23
Table 81: Australia gdp (current prices, $ billion), 2019-23
Table 82: Australia inflation, 2019-23
Table 83: Australia consumer price index (absolute), 2019-23
Table 84: Australia exchange rate, 2018-23
Table 85: Brazil make-up market value: $ million, 2018-23
Table 86: Brazil make-up market volume: million units, 2018-23
Table 87: Brazil make-up market category segmentation: % share, by value, 2018-2023
Table 88: Brazil make-up market category segmentation: $ million, 2018-2023
Table 89: Brazil make-up market geography segmentation: $ million, 2023
Table 90: Brazil make-up market share: % share, by value, 2023
Table 91: Brazil make-up market distribution: % share, by value, 2023
Table 92: Brazil make-up market value forecast: $ million, 2023-28
Table 93: Brazil make-up market volume forecast: million units, 2023-28
Table 94: Brazil size of population (million), 2019-23
Table 95: Brazil real gdp (constant 2010 prices, $ billion), 2019-23
Table 96: Brazil gdp (current prices, $ billion), 2019-23
Table 97: Brazil inflation, 2019-23
Table 98: Brazil consumer price index (absolute), 2019-23
Table 99: Brazil exchange rate, 2018-23
Table 100: Canada make-up market value: $ million, 2018-23
List of Figures
Figure 1: Global make-up market value: $ million, 2018-23
Figure 2: Global make-up market volume: million units, 2018-23
Figure 3: Global make-up market category segmentation: $ million, 2018-2023
Figure 4: Global make-up market geography segmentation: % share, by value, 2023
Figure 5: Global make-up market share: % share, by value, 2023
Figure 6: Global make-up market distribution: % share, by value, 2023
Figure 7: Global make-up market value forecast: $ million, 2023-28
Figure 8: Global make-up market volume forecast: million units, 2023-28
Figure 9: Forces driving competition in the global make-up market, 2023
Figure 10: Drivers of buyer power in the global make-up market, 2023
Figure 11: Drivers of supplier power in the global make-up market, 2023
Figure 12: Factors influencing the likelihood of new entrants in the global make-up market, 2023
Figure 13: Factors influencing the threat of substitutes in the global make-up market, 2023
Figure 14: Drivers of degree of rivalry in the global make-up market, 2023
Figure 15: Asia-Pacific make-up market value: $ million, 2018-23
Figure 16: Asia-Pacific make-up market volume: million units, 2018-23
Figure 17: Asia-Pacific make-up market category segmentation: $ million, 2018-2023
Figure 18: Asia-Pacific make-up market geography segmentation: % share, by value, 2023
Figure 19: Asia-Pacific make-up market share: % share, by value, 2023
Figure 20: Asia-Pacific make-up market distribution: % share, by value, 2023
Figure 21: Asia-Pacific make-up market value forecast: $ million, 2023-28
Figure 22: Asia-Pacific make-up market volume forecast: million units, 2023-28
Figure 23: Forces driving competition in the make-up market in Asia-Pacific, 2023
Figure 24: Drivers of buyer power in the make-up market in Asia-Pacific, 2023
Figure 25: Drivers of supplier power in the make-up market in Asia-Pacific, 2023
Figure 26: Factors influencing the likelihood of new entrants in the make-up market in Asia-Pacific, 2023
Figure 27: Factors influencing the threat of substitutes in the make-up market in Asia-Pacific, 2023
Figure 28: Drivers of degree of rivalry in the make-up market in Asia-Pacific, 2023
Figure 29: Europe make-up market value: $ million, 2018-23
Figure 30: Europe make-up market volume: million units, 2018-23
Figure 31: Europe make-up market category segmentation: $ million, 2018-2023
Figure 32: Europe make-up market geography segmentation: % share, by value, 2023
Figure 33: Europe make-up market share: % share, by value, 2023
Figure 34: Europe make-up market distribution: % share, by value, 2023
Figure 35: Europe make-up market value forecast: $ million, 2023-28
Figure 36: Europe make-up market volume forecast: million units, 2023-28
Figure 37: Forces driving competition in the make-up market in Europe, 2023
Figure 38: Drivers of buyer power in the make-up market in Europe, 2023
Figure 39: Drivers of supplier power in the make-up market in Europe, 2023
Figure 40: Factors influencing the likelihood of new entrants in the make-up market in Europe, 2023
Figure 41: Factors influencing the threat of substitutes in the make-up market in Europe, 2023
Figure 42: Drivers of degree of rivalry in the make-up market in Europe, 2023
Figure 43: France make-up market value: $ million, 2018-23
Figure 44: France make-up market volume: million units, 2018-23
Figure 45: France make-up market category segmentation: $ million, 2018-2023
Figure 46: France make-up market geography segmentation: % share, by value, 2023
Figure 47: France make-up market share: % share, by value, 2023
Figure 48: France make-up market distribution: % share, by value, 2023
Figure 49: France make-up market value forecast: $ million, 2023-28
Figure 50: France make-up market volume forecast: million units, 2023-28
Figure 51: Forces driving competition in the make-up market in France, 2023
Figure 52: Drivers of buyer power in the make-up market in France, 2023
Figure 53: Drivers of supplier power in the make-up market in France, 2023
Figure 54: Factors influencing the likelihood of new entrants in the make-up market in France, 2023
Figure 55: Factors influencing the threat of substitutes in the make-up market in France, 2023
Figure 56: Drivers of degree of rivalry in the make-up market in France, 2023
Figure 57: Germany make-up market value: $ million, 2018-23
Figure 58: Germany make-up market volume: million units, 2018-23
Figure 59: Germany make-up market category segmentation: $ million, 2018-2023
Figure 60: Germany make-up market geography segmentation: % share, by value, 2023
Figure 61: Germany make-up market share: % share, by value, 2023
Figure 62: Germany make-up market distribution: % share, by value, 2023
Figure 63: Germany make-up market value forecast: $ million, 2023-28
Figure 64: Germany make-up market volume forecast: million units, 2023-28
Figure 65: Forces driving competition in the make-up market in Germany, 2023
Figure 66: Drivers of buyer power in the make-up market in Germany, 2023
Figure 67: Drivers of supplier power in the make-up market in Germany, 2023
Figure 68: Factors influencing the likelihood of new entrants in the make-up market in Germany, 2023
Figure 69: Factors influencing the threat of substitutes in the make-up market in Germany, 2023
Figure 70: Drivers of degree of rivalry in the make-up market in Germany, 2023
Figure 71: Australia make-up market value: $ million, 2018-23
Figure 72: Australia make-up market volume: million units, 2018-23
Figure 73: Australia make-up market category segmentation: $ million, 2018-2023
Figure 74: Australia make-up market geography segmentation: % share, by value, 2023
Figure 75: Australia make-up market share: % share, by value, 2023
Figure 76: Australia make-up market distribution: % share, by value, 2023
Figure 77: Australia make-up market value forecast: $ million, 2023-28
Figure 78: Australia make-up market volume forecast: million units, 2023-28
Figure 79: Forces driving competition in the make-up market in Australia, 2023
Figure 80: Drivers of buyer power in the make-up market in Australia, 2023
Figure 81: Drivers of supplier power in the make-up market in Australia, 2023
Figure 82: Factors influencing the likelihood of new entrants in the make-up market in Australia, 2023
Figure 83: Factors influencing the threat of substitutes in the make-up market in Australia, 2023
Figure 84: Drivers of degree of rivalry in the make-up market in Australia, 2023
Figure 85: Brazil make-up market value: $ million, 2018-23
Figure 86: Brazil make-up market volume: million units, 2018-23
Figure 87: Brazil make-up market category segmentation: $ million, 2018-2023
Figure 88: Brazil make-up market geography segmentation: % share, by value, 2023
Figure 89: Brazil make-up market share: % share, by value, 2023
Figure 90: Brazil make-up market distribution: % share, by value, 2023
Figure 91: Brazil make-up market value forecast: $ million, 2023-28
Figure 92: Brazil make-up market volume forecast: million units, 2023-28
Figure 93: Forces driving competition in the make-up market in Brazil, 2023
Figure 94: Drivers of buyer power in the make-up market in Brazil, 2023
Figure 95: Drivers of supplier power in the make-up market in Brazil, 2023
Figure 96: Factors influencing the likelihood of new entrants in the make-up market in Brazil, 2023
Figure 97: Factors influencing the threat of substitutes in the make-up market in Brazil, 2023
Figure 98: Drivers of degree of rivalry in the make-up market in Brazil, 2023
Figure 99: Canada make-up market value: $ million, 2018-23
Figure 100: Canada make-up market volume: million units, 2018-23

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amorepacific Corp
  • Chanel S.A.
  • Cosnova GmbH
  • Coty Inc.
  • Deborah Group Spa
  • Erkul Kozmetik Sanayi Ve Ticaret AS
  • Grupo Boticario
  • Hindustan Unilever Limited
  • Kao Corporation
  • KIKO SpA
  • LG Corp
  • L'Oreal SA
  • LUMENE Oy
  • LVMH Moet Hennessy Louis Vuitton SA
  • Mandom Corp
  • Martha Tilaar Group
  • Mary Kay Inc
  • Natura & Co Holding SA
  • Oriflame Holding AG
  • Revlon Inc
  • Shiseido Company, Limited
  • The Estee Lauder Companies Inc
  • Vorwerk & Co KG
  • Walgreens Boots Alliance Inc
  • Yves Rocher SA