The New Zealand cigarettes category is expected to increase from NZD2.3 billion ($1.4 billion) in 2023 to NZD2.5 billion ($1.5 billion) by 2028, growing at a CAGR of 1.4%. Per capita expenditure of cigarettes stood at $274.9 in 2023 in New Zealand, which was higher than the global level ($110) and the regional level ($113.7). Smoking prevalence in New Zealand was 7.8% in 2023 with 8.4% of men and 7.1% of women classified as smokers. Winfield by British American Tobacco Plc was the most preferred cigarette brand in 2023. Australia was the leading exporter of cigarettes from New Zealand.
Scope
- Per capita expenditure of cigarettes was higher in New Zealand than both the global and regional levels in 2023
- Indonesia has been the largest exporter of cigarettes to New Zealand
- New Zealand exports highest number of cigarettes to Australia
- Convenience stores was the leading distribution channel in the cigarettes category in New Zealand
- British American Tobacco was the leading company in the cigarettes category
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.
Table of Contents
- Report scope
- Executive Summary
- Market Context
- Value growth analysis by region
- PCC and PCE of New Zealand compared to global and Asia-Pacific markets
- Market Size and Structure
- Market size analysis
- Market size analysis - category: cigarettes
- Segment analysis : cigarettes
- Sub-segment analysis: cigarettes
- Production and Trade
- Production - cigarettes
- Imports - cigarettes
- Exports - cigarettes
- Taxation and Pricing
- Taxation - cigarettes
- Retail prices - cigarettes
- Retail Distribution
- Channel share analysis - cigarettes
- Manufacturers and Brands
- Leading companies by volume share - cigarettes
- Brand share analysis of top five companies - cigarettes
- Smoking Population
- Smoking population, by gender
- Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Primary Outer Type Growth Analysis
- Operating Constraints
- Prospects and Forecasts
- Cigarettes growth analysis
- Macroeconomic Analysis
- GDP growth and inflation
- Population growth
- Labor market trend
- Economic summary, labor market trends and demographic trends
- New Zealand risk index (GCRI) 2024
- New Zealand risk analysis - compared to global and Asia-Pacific markets
- Methodology
- Definitions
- Appendix
- Leading categories (value), 2023
- Fastest-growing segments (value), 2023
- Leading companies by category (volume), 2023
- Leading channel by category (volume), 2023
- Leading value and volume categories
- Cigarettes - value analysis by segment, 2018-28
- Cigarettes- value analysis by sub-segment, 2018-28
- Cigarettes - volume analysis by sub-segment, 2018-28
- Cigarette production, 2000-18
- Imports of cigarettes, 2021-23
- Imports by country of origin, million pieces, 2021-23
- Imports by country of origin, percentage share (%), 2021-23
- Exports of cigarettes, 2021-23
- Exports by country of destination, million pieces, 2021-23
- Exports by country of destination, percentage share (%), 2021-23
- Taxation - cigarettes
- Retail prices - cigarettes
- Change in distribution share in cigarettes, 2018-23
- Brand volume shares of top five companies by category, 2023
- Performance overview (score: 1-100)
- Sector data, by category
- Per capita consumption (pieces), 2018-28
- Per capita expenditure (US$), 2018-28
- Cigarettes volume sales distribution in New Zealand, 2023
- Brand volume share by category, 2023
- Pack material (in million pack units), 2018-2028
- Pack materials by category (in million pack units), 2023
- Pack type (in million pack units), 2018-2028
- Pack types by category (in million pack units), 2023
- Primary outer type (in million pack units), 2018-2028
- Primary outer types by category (in million pack units), 2023
- Nominal GDP (NZD billion) value and annual growth (%), 2020-28
- Consumer price inflation (%), 2020-28
- Employed people (million) and unemployment rate (%), 2020-28
- Nominal household final consumption expenditure and annual growth (%), 2020-28
- Population and annual growth (%), 2020-28
- Population by age group (%)
- Population by gender (%)
- Value share of New Zealand in the global and Asia-Pacific cigarettes category, 2023-28
- Per capita expenditure comparison - New Zealand , Asia-Pacific, and global, 2018-28
- Market size and growth analysis by value, cigarettes category, 2018-28
- Market size and growth analysis by value and volume, cigarettes category, 2018-28
- Key distribution channels - cigarettes, in million pieces
- Leading companies (in volume million pieces) in the cigarettes category, 2023
- Key Pack Materials in the New Zealand ‘s cigarettes Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Pack Material, 2018-28
- Use of Pack Material by Category (in Pack Units), 2023
- Key Pack Types in the New Zealand ‘s cigarettes Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Pack Type, 2018-2028
- Use of Pack Type by Category (in Pack Units), 2023
- Key Primary Outer Types in the New Zealand ‘s cigarettes Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Primary Outer Type, 2018-28
- Use of primary type by category (in pack units), 2023
- Percentages of adult smokers by gender, 2009-28
- Cigarettes consumption, million pieces, 2018-28
- Percentages of adult smokers by gender, 2008-28
- Cigarettes consumption, million pieces, 2018-28
- Real GDP (NZD billion) and annual growth (%)
- Nominal GDP (NZD billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in NZD terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Five lowest-risk nations in GCRI Q3 2024
- Five highest-risk nations in GCRI Q3 2024
- New Zealand’s performance in country risk analysis in comparison Asia-Pacific and world average
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- British American Tobacco
- Imperial Brands
- Philip Morris International
