Beer Cans Market - Forecasts from 2023 to 2028

The beer cans market was valued at US$11.897 billion in 2021 and is projected to expand at a CAGR of 4.02% over the forecast period to reach US$15.68 billion by 2028.

A beer can is a container specifically designed to hold and preserve beer. It is typically made of aluminium or steel and comes in various sizes and shapes. Beer cans have a sealed top, often with a pull-tab or pop-top lid for easy opening. The use of beer cans gained popularity due to their convenience, portability, and ability to protect the beer from light and oxygen, preserving its quality and freshness. They are widely used in the beverage industry and have become a popular choice for packaging beer, offering consumers a practical and efficient way to enjoy their favourite brews.

Introduction:

The beer cans market refers to the industry that focuses on the production, distribution, and sale of packaging solutions specifically designed for containing and preserving beer. Beer cans are typically made of aluminium or steel and offer a convenient and portable option for consumers to enjoy their favourite beverages. This market is driven by factors such as the rising global consumption of beer, the convenience and branding opportunities provided by beer cans, the growing craft beer industry, and the increasing emphasis on sustainability and recyclability. Beer cans are favoured for their ability to protect the beer from light and oxygen, ensuring product freshness and quality until the moment of consumption. The beer cans market continues to evolve, driven by consumer preferences and innovations in manufacturing technology, catering to the diverse demands of the beer industry and consumers worldwide.

Drivers:

• Rising Beer Consumption: The increasing global consumption of beer is a significant driver for the beer cans market. As beer remains one of the most popular alcoholic beverages, the demand for packaging solutions like beer cans continues to grow.
• Convenience and Portability: Beer cans offer convenience and portability, making them an ideal choice for on-the-go consumption. The lightweight and easy-to-carry nature of cans appeals to consumers for various outdoor activities and social gatherings.
• Beverage Industry Growth: The expansion of the overall beverage industry, including craft beers and ready-to-drink beverages, drives the need for efficient and practical packaging solutions like beer cans.
• Branding and Marketing: Beer cans provide ample surface area for branding, logos, and promotional messages. Breweries can creatively design their cans, making them visually appealing and recognizable on store shelves, thus enhancing brand visibility and market presence.
• Sustainability Concerns: Environmental consciousness among consumers influences purchasing decisions. Beer cans are recyclable and have a lower carbon footprint compared to other packaging materials, making them more eco-friendly and appealing to environmentally conscious consumers.
• Consumer Safety and Convenience: The beer can's secure seal and tamper-proof nature ensure the safety and freshness of the product until it's opened, providing consumers with a sense of confidence in the quality of the beverage.
• Manufacturing Advancements: Innovations in beer can manufacturing technology have improved the overall quality and efficiency of production, making beer cans more cost-effective and accessible to breweries.
• Beverage Distribution: Beer cans are stackable and occupy less space during transportation and storage, making them more efficient for distribution and logistics, both locally and internationally.
• Trend of Premiumization: The trend of premiumization in the beverage industry, where consumers are willing to pay a premium for higher-quality and unique products, drives the use of beer cans as they can be perceived as a more upscale and modern packaging option.
• Changing Consumer Lifestyles: Evolving consumer preferences, such as an increased preference for ready-to-drink beverages and canned craft beers, contribute to the growing demand for beer cans in the market.

Products offered by key companies:

• Heineken's new recyclable cans are made from a blend of recycled and virgin materials, and they are 100% recyclable. The switch to recyclable cans is part of Heineken's commitment to sustainability.
• Carlsberg's Snap Pack: This is a new type of six-pack packaging that uses a small amount of glue to hold the cans together. The glue is made from renewable materials, and the packaging is 100% recyclable.
• Corona's Fit Pack: This is a new type of packaging that eliminates the need for plastic rings altogether. The cans are stacked together in a vertical line, and they are held in place by a small plastic tab.

Positive growth in the craft beer segment:

Craft beer is experiencing rapid growth in the beer can market due to its popularity and increasing demand. Craft beers are typically packaged in aluminium cans, offering benefits such as convenience, protection from light and oxygen, and portability. The use of aluminium cans adds a premium appeal to craft beers, challenging traditional glass bottles. Craft breweries also utilize creative designs on cans to showcase their brand identity. The recyclability of aluminum cans aligns with consumer values towards sustainability. This trend is driving the expansion of craft beers in the beer can market.

The Asia-Pacific region is expected to hold a significant share:

The Asia Pacific region is set to become a dominant force in the beer can market due to its large and growing population, leading to an increasing demand for beer. The lower manufacturing costs in this region also make it an attractive market for beer can manufacturers. Additionally, the convenience and portability of beer cans align well with the region's socializing and outdoor gatherings. As a result, the Asia Pacific region is expected to play a significant role in shaping the global beer can market in the coming years.

Key developments:

• In Mar 2023, Anheuser-Busch launched limited-edition Budweiser beer cans to celebrate the 2023 Major League Baseball season. The baseball-themed collection includes designs for 14 different MLB teams, featuring each team's logo, colors, and a unique city skyline.
• In May 2022, American Brew Crafts Pvt. Ltd. introduced the BlockBuster beer in a new Can format, offering lager & strong variants for a refreshing experience. The convenient 500 ml Can is aimed at enhancing social interactions, parties, travel, and events.

Key Segment:

By Capacity

• 330 ml
• 500 ml
• 1000 ml

By Product

• Two-piece Cans
• Three-piece Cans

By Material

• Steel
• Tin
• Aluminium

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain    
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others