The global cosmetics market was valued at $429,213.5 million in 2022, and is projected to reach $864,560.9 million by 2032, registering a CAGR of 7.1% from 2023 to 2032.
Currently, cosmetics have become an indispensable feature of the modern lifestyle of individuals. In addition, growth in consciousness about external beauty along with an individual’s internal intellect has become one of the major driving factors for the use of cosmetics in the global market. Presently, along with women, there is a rise in the use of cosmetics among men in their daily routine, which complements the growth of the global cosmetics market demand. Hence, such changing lifestyles have led to the growth of the cosmetics market.
The development of the cosmetics industry depends heavily on innovation and technological growth. New and enhanced products are manufactured with the help of ongoing R&D initiatives. Long-lasting makeup formulae, cosmetic 3D printing, and augmented reality (AR) apps for virtual try-ons are all examples of how formulation science, container design, and application techniques are always evolving. With corporations putting money into influencer partnerships and interactive content, technology-driven marketing, and e-commerce platforms are creating new opportunities for sales and customer engagement.
Another noteworthy trend in the cosmetics industry is globalization, which crosses regional boundaries. International brands are expanding into emerging markets, which helps the sector grow. The global supply chain involves several nations in the procurement of ingredients, production, and packaging processes, promoting product variety and accessibility to consumers around the world. The regulatory environment, which varies by nation and region, is essential to the cosmetics market. These regulations affect product development and marketing as they address product safety, labeling specifications, and ingredient limitations. Increased customer demand for ingredient disclosure and stronger regulations are driving the emergence of clean and natural beauty products.
The cosmetics industry has experienced a significant move toward online sales channels and direct-to-consumer (DTC) models owing to the digital revolution. While DTC models enable brands to forge direct connections with consumers, online platforms provide convenience, a wide range of products, and personalized shopping experiences. Consumer engagement and sales are mostly driven by digital marketing, including influencer partnerships and online try-on services. Sustainability and ethical concerns, such as using eco-friendly packaging and sourcing ingredients ethically, have become more important. The demand for vegan and cruelty-free goods among consumers is changing how products are developed and tested.
The cosmetics market is analyzed on the basis of category, gender, distribution channel, and region. By category, the market is divided into skin & sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. By gender, the market is segmented into men, women, and unisex. Depending on distribution channel, it is classified into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channel, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and the rest of LAMEA).
The major players operating in the global cosmetics market are Unilever PLC, Avon Products, Inc., Kao Corporation, Revlon, Inc., Shiseido Company, Limited, Skin Food Co., Ltd, The Estee Lauder Companies Inc., The Procter & Gamble Company, LOREAL S.A., and Oriflame Cosmetics Global SA.
Currently, cosmetics have become an indispensable feature of the modern lifestyle of individuals. In addition, growth in consciousness about external beauty along with an individual’s internal intellect has become one of the major driving factors for the use of cosmetics in the global market. Presently, along with women, there is a rise in the use of cosmetics among men in their daily routine, which complements the growth of the global cosmetics market demand. Hence, such changing lifestyles have led to the growth of the cosmetics market.
The development of the cosmetics industry depends heavily on innovation and technological growth. New and enhanced products are manufactured with the help of ongoing R&D initiatives. Long-lasting makeup formulae, cosmetic 3D printing, and augmented reality (AR) apps for virtual try-ons are all examples of how formulation science, container design, and application techniques are always evolving. With corporations putting money into influencer partnerships and interactive content, technology-driven marketing, and e-commerce platforms are creating new opportunities for sales and customer engagement.
Another noteworthy trend in the cosmetics industry is globalization, which crosses regional boundaries. International brands are expanding into emerging markets, which helps the sector grow. The global supply chain involves several nations in the procurement of ingredients, production, and packaging processes, promoting product variety and accessibility to consumers around the world. The regulatory environment, which varies by nation and region, is essential to the cosmetics market. These regulations affect product development and marketing as they address product safety, labeling specifications, and ingredient limitations. Increased customer demand for ingredient disclosure and stronger regulations are driving the emergence of clean and natural beauty products.
The cosmetics industry has experienced a significant move toward online sales channels and direct-to-consumer (DTC) models owing to the digital revolution. While DTC models enable brands to forge direct connections with consumers, online platforms provide convenience, a wide range of products, and personalized shopping experiences. Consumer engagement and sales are mostly driven by digital marketing, including influencer partnerships and online try-on services. Sustainability and ethical concerns, such as using eco-friendly packaging and sourcing ingredients ethically, have become more important. The demand for vegan and cruelty-free goods among consumers is changing how products are developed and tested.
The cosmetics market is analyzed on the basis of category, gender, distribution channel, and region. By category, the market is divided into skin & sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. By gender, the market is segmented into men, women, and unisex. Depending on distribution channel, it is classified into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channel, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and the rest of LAMEA).
The major players operating in the global cosmetics market are Unilever PLC, Avon Products, Inc., Kao Corporation, Revlon, Inc., Shiseido Company, Limited, Skin Food Co., Ltd, The Estee Lauder Companies Inc., The Procter & Gamble Company, LOREAL S.A., and Oriflame Cosmetics Global SA.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cosmetics market analysis from 2022 to 2032 to identify the prevailing cosmetics market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the cosmetics market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global cosmetics market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Category
- Makeup and color cosmetics
- Skin and sun care products
- Hair care products
- Deodorants and fragrances
By Gender
- Men
- Women
- Unisex
By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Pharmacies
- Online Sales Channel
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia New Zealand
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Turkey
- Saudi Arabia
- Rest of LAMEA
- Shiseido Company, Limited
- The Estee Lauder Companies Inc.
- The Procter & Gamble Company
- Unilever PLC
- Kao Corporation
- Skinfood Co., Ltd.
- LOREAL S.A.
- Revlon, Inc.
- Avon Products, Inc
- Oriflame Cosmetics Global SA
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: COSMETICS MARKET, BY CATEGORY
CHAPTER 5: COSMETICS MARKET, BY GENDER
CHAPTER 6: COSMETICS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: COSMETICS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Shiseido Company, Limited
- The Estee Lauder Companies Inc.
- The Procter & Gamble Company
- Unilever PLC
- Kao Corporation
- Skinfood Co., Ltd.
- LOREAL S.A.
- Revlon, Inc.
- Avon Products, Inc
- Oriflame Cosmetics Global SA
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | December 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 429213.5 million |
| Forecasted Market Value ( USD | $ 864560.9 million |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
