The North America Digital Advertising Market would witness market growth of 13.6% CAGR during the forecast period (2023-2030).
Driving traffic to websites is a fundamental use of digital advertising. Whether through search engine advertising, display ads, or social media promotion, businesses aim to direct users to their online properties. Increased website traffic enhances visibility and provides opportunities for engagement, lead generation, and conversion. Advertisers often employ search engine optimization (SEO) and the advertising strategies to maximize website visibility. It is an effective means of promoting events, whether they are virtual or physical. Tailored utilization of social media platforms, email marketing campaigns, and display ads can effectively stimulate attendance and raise awareness.
The targeted nature of these advertising ensures that event promotions reach relevant audiences, maximizing the impact of promotional efforts. It provides a platform for showcasing new products and promoting special offers or promotions. Video content has evolved into a powerful medium for product introductions, allowing businesses to illustrate features and benefits engagingly. Targeted campaigns ensure that promotional messages reach audiences likely interested in the specific products or offers.
As per the International Trade Administration (ITA), the US automotive industry is one of the world's largest. In 2020, the United States sold 14.5 million light vehicles. The United States is the world's second-largest vehicle sales and production region. E-commerce platforms in Canada serve as key channels for these advertising. According to the ITA, in 2022, there were more than 27 million e-commerce users in Canada, or 75% of the population. This percentage is anticipated to reach 77.6% by 2025. Retail eCommerce sales in Canada are rising due to increased online shoppers. E-commerce sales were estimated to be around US$2.34 billion in March 2022. Therefore, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Digital Advertising Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $243,243.1 million by 2030. The Canada market is experiencing a CAGR of 16.2% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.2% during (2023 - 2030).
Based on Offering, the market is segmented into Solution, and Services. Based on Platform, the market is segmented into Smartphone, Computer, and Others. Based on Format, the market is segmented into Video, Image, Text, and Others. Based on Type, the market is segmented into Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Native Advertising, and Interstitial Advertising. Based on End-user, the market is segmented into Retail, Automotive, Consumer Electronics, Healthcare & Lifesciences, Media & Entertainment, BFSI, Education, IT & Telecommunication, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Driving traffic to websites is a fundamental use of digital advertising. Whether through search engine advertising, display ads, or social media promotion, businesses aim to direct users to their online properties. Increased website traffic enhances visibility and provides opportunities for engagement, lead generation, and conversion. Advertisers often employ search engine optimization (SEO) and the advertising strategies to maximize website visibility. It is an effective means of promoting events, whether they are virtual or physical. Tailored utilization of social media platforms, email marketing campaigns, and display ads can effectively stimulate attendance and raise awareness.
The targeted nature of these advertising ensures that event promotions reach relevant audiences, maximizing the impact of promotional efforts. It provides a platform for showcasing new products and promoting special offers or promotions. Video content has evolved into a powerful medium for product introductions, allowing businesses to illustrate features and benefits engagingly. Targeted campaigns ensure that promotional messages reach audiences likely interested in the specific products or offers.
As per the International Trade Administration (ITA), the US automotive industry is one of the world's largest. In 2020, the United States sold 14.5 million light vehicles. The United States is the world's second-largest vehicle sales and production region. E-commerce platforms in Canada serve as key channels for these advertising. According to the ITA, in 2022, there were more than 27 million e-commerce users in Canada, or 75% of the population. This percentage is anticipated to reach 77.6% by 2025. Retail eCommerce sales in Canada are rising due to increased online shoppers. E-commerce sales were estimated to be around US$2.34 billion in March 2022. Therefore, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Digital Advertising Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $243,243.1 million by 2030. The Canada market is experiencing a CAGR of 16.2% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.2% during (2023 - 2030).
Based on Offering, the market is segmented into Solution, and Services. Based on Platform, the market is segmented into Smartphone, Computer, and Others. Based on Format, the market is segmented into Video, Image, Text, and Others. Based on Type, the market is segmented into Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Native Advertising, and Interstitial Advertising. Based on End-user, the market is segmented into Retail, Automotive, Consumer Electronics, Healthcare & Lifesciences, Media & Entertainment, BFSI, Education, IT & Telecommunication, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Adobe, Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Baidu, Inc.
- ByteDance Ltd.
- Publicis Groupe (Epsilon Data Management, LLC)
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Verizon Communications, Inc.
- X Corp. (Twitter, Inc.)
Market Report Segmentation
By Offering- Solution
- Services
- Smartphone
- Computer
- Others
- Video
- Image
- Text
- Others
- Search Advertising
- Banner Advertising
- Video Advertising
- Social Media Advertising
- Native Advertising
- Interstitial Advertising
- Retail
- Automotive
- Consumer Electronics
- Healthcare & Lifesciences
- Media & Entertainment
- BFSI
- Education
- IT & Telecommunication
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Digital Advertising Market by Offering
Chapter 6. North America Digital Advertising Market by Platform
Chapter 7. North America Digital Advertising Market by Format
Chapter 8. North America Digital Advertising Market by Type
Chapter 9. North America Digital Advertising Market by End-user
Chapter 10. North America Digital Advertising Market by Country
Chapter 11. Company Profiles
Companies Mentioned
- Adobe, Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Baidu, Inc.
- ByteDance Ltd.
- Publicis Groupe (Epsilon Data Management, LLC)
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Verizon Communications, Inc.
- X Corp. (Twitter, Inc.)
Methodology
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