Opportunities in the Western European Household Products Industry

The Western European household products industry was valued at $71.2 billion in 2022 and is forecast to reach $78.4 billion in 2027. During 2022-27, the region is projected to record a value CAGR of 1.9%, which is lower than the CAGR predicted for the global household products industry (6.5%). Tissue & hygiene was the largest category in the Western European household products industry in 2022, generating sales of $31.5 billion and a 44.2% share of the overall industry. It is expected to reach $34 billion in 2027, registering a value CAGR of 1.5%. Among the high-potential countries, the UK amassed the largest industry sales in 2022, in both value and volume terms. It is also forecast to register the fastest CAGR during 2022-27, in both value and volume terms.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -

• Market Environment: Includes industry size, market size, and growth analysis by category.
• High-Potential Countries’ Analysis: Indicates changing share of value consumption of various household products products by category across high-potential countries in the Western European region. It also provides risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
• Success Stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
• Competitive Environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private label in the region.
• Distribution Analysis: Provides analysis on the leading distribution channels in the Western European household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; e-retailers; “dollar stores” variety stores & general merchandise retailers; and others. Others includes cash & carries and warehouse clubs, vending machines, and other channels.
• Packaging Analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
• Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Western European household products industry.
• Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates