Success Case Study - Scotch Porter - How a Clean Beauty Brand Transformed Men's Skincare Routine

Success Case Study: Scotch Porter focuses on how a brand gained success by targeting the needs of male consumers.

Launched in 2015 by Calvin Quallis in New Jersey, US, Scotch Porter is a men's personal care brand. The company's products consist of beard, hair, skin, as well as fragrances and are produced using all-natural ingredients available at an affordable price point. The brand has achieved major success in a short span of time and retails direct to customer as well as in major retailers such as Target and Walmart in the US.

Scope

• Brands can encourage consumers to share their skincare experiences through online forums so brands can prioritize what is needed in the beauty market.
• This will be of particular interest to minorities who are poorly represented in the beauty industry.
• Brands need to create a strong selling point to create product differentiation and ensure product quality to address a niche market.

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.