The number of live births in Belgium declined by 5.5% during 2017-23, reaching 112,500 in 2023. This resulted in a baby population of 344,000 in 2022. The GDP of Belgium grew by 1.1% in 2023, due to favorable economic conditions, while consumer price inflation stood at 3%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 3.4% during 2017-23. In volume terms, sales declined in 2023 registering a negative CAGR of 0.6% during 2017-23. Baby milks remained the largest category in value terms with over 55% of the baby food sector, followed by baby wet meals & other. Nestlé and Danone were the top two companies in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 50% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Belgium. The market for baby food in the country is expected to increase in value terms during 2023-29, registering a CAGR of 1.7%.
Market environment: The report provides a comparative analysis of the value and volume shares of Belgium against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Belgium are compared at the regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Belgian baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Belgium, by category. The report provides an analysis of leading manufacturers and brands in the Belgian baby food sector in 2023 and their market shares in each category.
Key Highlights
- Value sales of baby milks grew from EUR73.9 million ($83.5 million) in 2017 to EUR90.4 million ($92.3 million) in 2023, registering a CAGR of 3.4% during this period.
- Volumes of baby cereals & dry meals decreased from 0.56 million kg in 2017 to 0.5 million kg in 2023, at a negative CAGR of 1.7%.
- Value sales of the baby wet meals & other category rose from EUR34.9 million ($39.5 million) in 2017 to EUR44.4 million ($45.4 million) in 2023, recording a CAGR of 4.1%.
- During 2017-23, per capita consumption of baby finger food increased by 3.4%.
- During 2017-23, per capita consumption of baby drinks decreased by 26.3%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Belgium, as part of the global coverage of the sector. It includes an analysis of the following -Market environment: The report provides a comparative analysis of the value and volume shares of Belgium against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Belgium are compared at the regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Belgian baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Belgium, by category. The report provides an analysis of leading manufacturers and brands in the Belgian baby food sector in 2023 and their market shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Belgian baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels, at both sector and category level in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in Belgium, with a detailed summary of the economy and labor market.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Belgium Compared with Other Leading Countries in Western Europe
- PCC and PCE in Belgium Compared with Global and Western European Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Belgium Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Appendix
- Birth & population trends, 2008-29
- Crude birth rate by region, 2010-15
- Births by age of mother, 2009, 2014, and 2019-22
- Number of women of childbearing age by age group, 2012-22
- Female employment trends by age, 2012-22
- Female employment by region, 2018
- Female employment by region, 2018-21
- Female employment by region, 2018-22
- Early exclusive breastfeeding rates in French-speaking Belgium and Flanders, 2004, 2008, and 2010-15
- Exclusive breastfeeding rates, by socio-economic characteristics, 2014
- Breastfeeding rates in Flanders by socio-demographic factor, 2010, 2012, 2013, and 2015
- Breastfeeding rates in French-speaking Belgium, 2002, 2005, and 2007-09
- Breastfeeding rates by type of breastfeeding in French-speaking Belgium, 2007 and 2009
- Breastfeeding rates by type of breastfeeding in Flanders, 2014 and 2015
- Breastfeeding rates in French-speaking Belgium by area, %, 2005, 2007, and 2009
- Breastfeeding rates in Flanders by area, 2004, 2008, and 2010-15
- Exclusive breastfeeding duration by socio-economic characteristics, 2014
- Median duration of breastfeeding in French-speaking Belgium by characteristics of the mother, 2012
- Leading categories (value), 2023
- Leading categories (volume), 2023
- Baby food: Manufacturer shares, value %, 2017-23
- Baby food: Manufacturer shares, volume %, 2017-23
- Baby food: Manufacturer shares by category, %, 2023
- Baby milks: SKUs by pack type, 2023
- Baby milks: SKUs by pack size, 2023
- Baby milks: Brand price positioning analysis, 2023
- Baby milks: Manufacturer & brand shares, value and volume %, 2017-23
- Baby milks: Manufacturer & brand shares, value %, 2017-23
- Baby milks: Manufacturer & brand shares, volume %, 2017-23
- Baby cereals & dry meals: SKUs by pack type, 2023
- Baby cereals & dry meals: SKUs by pack size, 2023
- Baby cereals & dry meals: Brand price positioning analysis, 2023
- Baby cereals & dry meals: Manufacturer & brand shares, value and volume %, 2017-23
- Baby cereals & dry meals: Manufacturer & brand shares, value %, 2017-23
- Baby cereals & dry meals: Manufacturer & brand shares, volume %, 2017-23
- Baby wet meals & other: SKUs by pack type, 2023
- Baby wet meals & other: SKUs by pack size, 2023
- Baby wet meals & other: Brand price positioning analysis, 2023
- Baby wet meals & other: Manufacturer & brand shares, value and volume %, 2017-23
- Baby wet meals & other: Manufacturer & brand shares, value %, 2017-23
- Baby wet meals & other: Manufacturer & brand shares, volume %, 2017-23
- Baby finger food: SKUs by pack type, 2023
- Baby finger food: SKUs by pack size, 2023
- Baby finger food: Brand price positioning analysis, 2023
- Baby finger food: Manufacturer & brand shares, value and volume %, 2017-23
- Baby finger food: Manufacturer & brand shares, value %, 2017-23
- Baby finger food: Manufacturer & brand shares, volume %, 2017-23
- Baby drinks: SKUs by pack type, 2023
- Baby drinks: SKUs by pack size, 2023
- Baby drinks: Brand price positioning analysis, 2023
- Baby drinks: Manufacturer & brand shares, value and volume %, 2017-23
- Baby drinks: Manufacturer & brand shares, value %, 2017-23
- Baby drinks: Manufacturer & brand shares, volume %, 2017-23
- Baby milks & cereals: Trends in imports (volume), 2015-22
- Baby milks & cereals: Trends in imports (value), 2015-22
- Imports of baby milks & cereals by country of origin (volume), 2020-22
- Imports of baby milks & cereals by country of origin (value), 2020-22
- Other baby food: Trends in imports (volume), 2015-22
- Other baby food: Trends in imports (value), 2015-22
- Imports of other baby food by country of origin (volume), 2020-22
- Imports of other baby food by country of origin (value), 2020-22
- Baby milks & cereals: Trends in exports (volume), 2015-22
- Baby milks & cereals: Trends in exports (value), 2015-22
- Exports of baby milks & cereals by country of destination (volume), 2020-22
- Exports of baby milks & cereals by country of destination (value), 2020-22
- Other baby food: Trends in exports (volume), 2015-22
- Other baby food: Trends in exports (value), 2015-22
- Exports of other baby food by country of destination (volume), 2020-22
- Exports of other baby food by country of destination (value), 2020-22
- Change in distribution share, 2017-23
- Baby food: Sales by outlet type, % value, 2017-23
- Baby food: Sales by type of food & outlet type, % value, 2023
- Baby population, number of babies ('000), 2008-29
- Baby food: Market value, current prices ($ million), 2017-23
- Baby food: Market value, constant prices, 2017-23
- Baby food: Market volume, million kg, 2017-23
- Baby food: PCE, current prices ($), 2017-23
- Baby food: PCE, constant prices, 2017-23
- Baby food: PCC, kg, 2017-23
- Baby milks: Category segmentation, value & volume, 2017-23
- Baby food: Market value forecasts, current prices ($ million), 2023-29
- Baby food: Market value forecasts, constant prices, 2023-29
- Baby food: Market volume forecasts, million kg, 2023-29
- Baby food: PCE forecasts, current prices ($), 2023-29
- Baby food: PCE forecasts, constant prices, 2023-29
- Baby food: PCC forecasts, kg, 2023-29
- Exchange rates: LCU per $, 2017-23
- Exchange rates: LCU per $, 2024-29
- SKUs allocation by product type
- Category definitions
- Terminology definitions
- Belgium’s value and volume shares in the global and Western European baby food sectors, 2023-28
- Belgium compared with the other leading countries in terms of market share, growth, and competitive landscape
- PCC comparison - Belgium, Western Europe, and global, 2018-28
- PCE comparison - Belgium, Western Europe, and global, 2018-28
- Belgium: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- Belgium: What is your choice of pack size in the baby care and child care products category?
- Belgium: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?
- Belgium: How important are each of the following features when deciding to make a purchase?
- Baby food: Sector size (value), 2017-23
- Baby food: Sector size (volume), 2017-23
- Market size and growth analysis by value and volume, baby food sector, 2017-29
- Baby food: Manufacturer shares, value %, 2023
- Baby food: Manufacturer shares, volume %, 2023
- Baby food: Manufacturer shares by category, % value, 2023
- Market size and growth analysis by value and volume, baby milks category, 2017-29
- Baby milks: PCE & PCC, 2017-23
- Baby milks: PCE & PCC by age group, 2017-23
- Baby milks: Segmentation, value and volume, 2017-23
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017-29
- Baby cereals & dry meals: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby wet meals & other category, 2017-29
- Baby wet meals & other: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby finger food category, 2017-29
- Baby finger food: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby drinks category, 2017-29
- Baby drinks: PCE & PCC, 2017-23
- Share of key distribution channels (in value terms) - baby food, 2023
- Key distribution channel share by category (in value terms), 2023
- GDP at current prices (EUR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone
- Hero
- HiPP
- Mondelēz International
- Mead Johnson (Reckitt Benckiser)
- The Hain Celestial Group
- The Kraft Heinz Company
- Bayer
