North America Ceramic Tiles Market Outlook, 2029

Ceramic tiles attributes, including their simplicity of maintenance and durability, are likely to fuel growth in the North American market over the projection period. It is also anticipated that ceramic tiles would become more popular for wall and floor applications due to its simplicity of installation and wide range of colors, textures, and sizes. Since of the COVID-19 pandemic, which has caused growth in all three of the US, Canada, and Mexico to decline, the ceramic tile market has grown in North America. Leading ceramic tile producers in North America are collaborating with various service providers, such as cutting-edge studios that aid in producing fresh visuals for more appealing items.

It also comprises end-of-line processors who finish the product by grinding, cutting, and rusting. The manufacture of ceramic tiles has demonstrated in the past that digital inkjet printing technology is becoming more and more popular for product decorating. Furthermore, throughout the projected period, notable advancements in print head and ink design are anticipated to enhance the use of the aforementioned technologies in the ceramic tile sector. The commercial print systems portfolio for online and offline use is expanding in the North American ceramic tile sector.

According to the research report 'North America Ceramic Tile Market Outlook, 2029', the North America Ceramic Tile Market was valued more than USD 15 Billion in 2023. Because ceramic tiles are durable, stiff, and low maintenance, there will likely be an increase in demand for them in North America throughout the course of the projection period. Ceramic tiles are also expected to become more and more popular for wall and flooring applications due to their simplicity of installation and broad variety of colors, textures, and sizes. The COVID-19 pandemic stopped market expansion in North America, which resulted in slower growth in all three of those countries: the United States, Canada, and Mexico.

Diverse consumer preferences and aesthetic trends are catered to by the constant innovation in tile design, textures, sizes, and functionality. Possibilities are further increased by developments in digital printing and production techniques. Demand for sustainable tiles created from recycled materials and produced using energy-efficient methods is being driven by rising environmental consciousness. Ceramic tiles are perfect for kitchens, baths, and laundry rooms because they are easy to clean and resistant to moisture and germs. This is especially important in the post-pandemic age.

Major Drivers

Sturdiness and Minimal Upkeep : Ceramic tiles are prized for being low maintenance and long lasting. Ceramic tile demand tends to rise as people look for flooring solutions that are easy to maintain and long-lasting. Ceramic tiles are appropriate for high-traffic areas in both residential and commercial environments because of their durability. The robustness of ceramic tiles can provide a longer lifespan without obvious indications of wear and tear in spaces like hallways, kitchens, and living rooms where foot traffic is a problem. Ceramic tiles frequently withstand environmental elements like moisture, humidity, and temperature changes. This contributes to their popularity in both indoor and outdoor applications by making them ideal for usage in a variety of climates and locations. Ceramic tiles are resilient without sacrificing their capacity to be used in a variety of ways. With the variety of colors, patterns, and textures available to manufacturers, customers may design places that are both aesthetically pleasing and long-lasting.

Novelty in Product Provisioning :< /b> The capacity of manufacturers to launch cutting-edge goods, like large-format tiles, textured surfaces, and tiles with cutting-edge characteristics like anti-slip qualities, can stimulate customer demand and market expansion. Manufacturers of ceramic tiles use cutting-edge features, designs, and technologies to set their products apart from rivals. Offerings that are distinct and state-of-the-art can give businesses a competitive edge by drawing in customers looking for innovative and fashionable flooring options. Manufacturers can keep up with evolving design trends and customer preferences thanks to innovation. For example, tiles with finishes, patterns, and textures that complement current interior design trends catch favour.

Major Challenges

Costs of Raw Materials : Price fluctuations for the raw materials clay and other components used in the production of ceramic tiles can have an impact on the manufacturing costs and profit margins of tile manufacturers. One of the main raw materials used to make ceramic tiles is clay. Production costs can be directly impacted by changes in clay prices. A rise in the price of sourcing clay of superior quality may translate into increased manufacturing costs. In the process of making ceramic tiles, a lot of energy is used in the fire process. Energy expenditures can make up a sizable amount of the total cost of production, including those associated with kiln firing. The cost structure of producing ceramic tile may be impacted by increases in energy prices.

The state of the economy :< /b> The construction sector may be impacted by poor economic development or downturns, which could result in a decline in the demand for ceramic tiles in both residential and commercial projects. Construction activity may decline during economic downturns or sluggish growth times. Because the market for ceramic tiles is directly related to the construction sector, a downturn in the number of new building or renovation projects may lead to a reduction in the demand for ceramic tiles. The real estate market is impacted by economic conditions, which also have an impact on new residential building and property sales. The demand for ceramic tiles in residential applications may be impacted by a downturn in the housing market brought on by poor economic growth or uncertain economic conditions.

Based on by type the market can be categorized by Porcelain, Glazed, and Unglazed.

In the ceramic tile market in North America, porcelain tiles held a dominant position. Among their peers, porcelain tiles are favoured for their exceptional durability and resistance to mould, stains, chemicals, and bacteria. The aforementioned characteristics make it easier to use the product in both household and commercial settings. Unlike ceramic tiles, porcelain tiles are composed of clay and have a water absorption rate of less than 0.5%, making them more durable. However, the product's higher price tag than those of its competitors restricts its application to low-cost systems. The strength of non-glazed ceramic tiles, which can fend off aging and serious damage, contributes to their growing appeal. This promotes the use of these goods for parking lots, walkways, retail floors, and external wall coverings, among other outside applications.

Based on by application the market can be categorized by Floor Tile, Wall Tiles, others Tiles.

In terms of revenue share, ceramic floor tiles were the biggest. Clay tiles are frequently used for worktops, walls, floors, and assembly. Ceramic floor tiles are becoming more and more popular because of their exceptional strength and long lifespan. These items are also resistant to corrosion and scratches, which increases their demand in outdoor settings. Customers are rapidly switching from stone and marble to more affordable, long-lasting ceramic tiles. Ceramic tiles also have a long stain-resistant lifespan and attractiveness retention.

The introduction of digital printing techniques is one technological advancement that has accelerated the demand for ceramic floor tiles. Ceramic wall tiles are commonly utilized in residential spaces, including hallways, living rooms, and bedrooms. Wall-sized tiles are suggested by product producers, contractors, and installers after examining the installation location. These days, large-sized wall tiles are become more and more common. Wood is also becoming more and more popular for bathroom walls.

Based on By End Users the market can be categorized by Residential, Non Residential.

In the ceramic tile market in North America, the non-residential sector accounted for the largest revenue share. Throughout the projected period, the market is anticipated to develop because to the increasing need for affordable, long-lasting ceramic flooring for the commercial and automotive sectors. Significant increase is anticipated in a portion of the settlement during the projection period. Because ceramic tiles are highly durable and resistant to stains, dirt, shock, and scratches all of which are essential for indoor installation they are frequently utilized in the construction of residential areas.

The demand for ceramic tiles in the United States is expected to rise over the projected period due to growing demand from single-family house development and robust residential replacement in the country. Ceramic tiles are getting more and more popular for use in walling and flooring applications because they are sturdy, stiff, and consistent with green construction laws. Growing infrastructure projects, the expanding architectural industry, and rising designer tile exports are all contributing to the market's expansion. It is anticipated that the US market would see higher demand as kaolin becomes more readily available for use in the manufacturing of ceramic tiles.

The two main drivers of market growth in the US are the expanding flooring industry and the extensive use of inkjet technology. In order to gain a larger market share, major market corporations have been making large expenditures in the US sector. Innovation is driving the phenomenal expansion in the ceramics sector. Both domestic and foreign manufacturers regularly use new design trends and technology to deliver unique and in-demand products to the market. Superior ceramic tiles from Canada are well-known worldwide, often in high demand due to their unique colors and patterns. Because of this, foreign consumers find them to be a desirable alternative, which raises the demand for ceramic tiles made in Canada.

Over the past 10 years, Canada's imports of ceramic tile have gradually expanded due to the country's greater integration into the global economy. This has boosted economic growth and given Canadians access to a greater range of commodities. Canadian ceramic tiles are reportedly exported most commonly to the United States. Canada's greatest economy makes it the most profitable market for exporters worldwide. China, Italy, and Turkey are the main importers of ceramic tile into Canada. Iran can supply Canada with a sizable amount of ceramic tiles. Canada can rely on Iran to supply beautiful, premium ceramic tiles at affordable prices, given its standing as a major force in building and art.

Consequently, Iranian ceramic tiles are an affordable way to add sophistication and style to any Canadian home. In Mexico, the demand for recently built homes has increased. A decrease in cohabitation and an increase in urbanization have caused demand to soar in a country in South America. Mexico has to construct more homes annually to meet the rising demand. La Haus is a Colombian company that offers a residential real estate market where people may buy and sell recently built homes. The nation's tile industry will benefit from building developments. In the fragmented and intensely competitive market, there are both domestic and foreign competitors.

Key companies are investing considerable sums into ceramic tiles. The companies in the market are focusing on adding a variety of shapes, sizes, designs, and styles to improve their visual appeal. At present, the global market is fragmented due to the presence of many players. The dominance of key players is dependent on production capacity, brand recognition, product offerings, and innovative strategic partnerships and acquisitions. The rise in the demand for tiles, coupled with the growth of the construction & infrastructure development activities in developing economies, has encouraged companies to implement these strategies.

Ceramic tiles comprise major manufacturers such as RAK Ceramics (UAE), SCG Ceramics (Thailand), Mohawk Industries Inc. (US), Grupo Lamosa (Mexico), and Kajaria Ceramics (India) were the leading players in the ceramic tiles market. Expansions, acquisitions, joint ventures, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the ceramic tiles market. Mohawk Industries Inc. is one of the leading players in the United States ceramic tile market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Ceramic Tiles market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types

• Porcelain
• Glazed
• Unglazed

By Applications

• Floor Tiles
• Wall Tiles
• Others Tiles

By End Users

• Residential
• Non Residential

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Ceramic Tiles industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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