We communicate all the time. But do we have impact? Do we influence?
When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting - be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.
Globally renowned speaking coaches Colin James and Erica Bagshaw share their proven methodology for wielding influence in any and every context. In How to Influence Anyone, Anywhere, Every Time, they show you how to systematically get and hold people’s attention - and use your influence to achieve positive results in your organisation or business. Whether you’re working face-to-face, you need to create presence online, or you’re crafting a written message, you’ll discover the tips you need.
Communicate more effectively with a tried-and-trusted process for success, using the 3 Ds:
- Diagnose: Who is your audience, what is the context and what is your desired outcome?
- Design: Get the magic 12 steps that make it easy to tailor your next communication to better engage and influence your audience.
- Deliver: Don't know what to do with your hands? Learn how to master body language, your voice, visual aids and even your energy for a delivery that will captivate, inspire and persuade even the toughest audience.
How to Influence Anyone, Anywhere, Every Time is a must-have resource for anyone who needs to present their ideas, gain trust and bring about real change.
Table of Contents
Once upon a time vii
Part I: Diagnose 1
1 Diagnosing the what and the who 3
2 What is the outcome from the audience perspective? 15
3 Begin with why 23
Part II: Design 31
4 Phase one - Context 39
5 Phase two - Connection 57
6 Phase three - Content 71
7 Phase four - Call to action 75
8 Phase five - Close 79
Part III: Delivery 89
9 The power of PAVERS ® 91
10 Physiology 97
11 Gestures 105
12 Movement 127
13 Facial expression 143
14 Auditory 147
15 Language 159
16 Visual aids 165
17 Energy 189
18 Relationships 211
19 Managing questions 223
20 Story 253
A final word 283
References 285
